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All Journal Journal of Economics, Business, & Accountancy Ventura Jurnal Ilmu Manajemen
Marta, Laila Saleh
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Role of Social Media Marketing Activities in Building Local Product Brand Love of Aerostreet Shoes in Indonesia Atmaja, Firza Isna Yudha; Nurhadi, Mochamad; Lindiawati, Lindiawati; Marta, Laila Saleh
Jurnal Ilmu Manajemen Vol 13, No 1 (2023): Jurnal Ilmu Manajemen
Publisher : Universitas muhammadiyah palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/jimn.v13i1.6987

Abstract

Social media marketing activities (SMMA) in Indonesia after the Covid-19 pandemic have become one of the main tools in supporting the growth of SME products sales. This research is aimed at analyzing the role of social media marketing activities in building brand love for local shoes in Indonesia named Aerostreet mediated by brand consciousness, brand trust, and brand loyalty. Using purposive sampling method succeeds to collect 235 data. The data was analyzed using structural equation modeling supported by partial least squares. The research results show that SMMA do not play a direct role in building brand love, but through the full mediation of brand consciousness, brand trust, and brand loyalty instead. The research result also shows positive influence of SMMA on brand consciousness and brand trust as well as the positive influence of brand consciousness and brand trust on brand loyalty. Looking at theses result especially the point that SMMA does not significantly influence the brand love, but brand loyalty does, so the company should encourage the SMMA quality to make customers have strong brand consciousness, and later on this can lead to achieve strong brand loyalty which is in turn can influence the brand love of customers to Aerostreet shoes.
Implementing Situational Crime Prevention Theory in the Matter of Financial fraudulent Shonhadji, Nanang; Marta, Laila Saleh; Soebijanto, Ali; Ayu, Febrina
Journal of Economics, Business, and Accountancy Ventura Vol. 27 No. 2 (2024): August - November 2024
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v27i2.4651

Abstract

Fraud and financial crime continue to pose significant challenges for private companies, making prevention efforts essential through the identification of their root causes. This study examines the relationship between situational crime prevention and financial fraud, with a focus on employee tenure as a moderating variable. An empirical research method was employed, with data collected from employees of PT Budi Jaya and its subsidiaries through questionnaires. A total of 60 valid responses were analyzed using WarpPLS. The findings reveal that situational crime prevention—measured through indicators such as minimal benefits, high risks, limited opportunities, and strict sanctions—has a significant negative impact on financial fraud. Additionally, the study demonstrates that employee tenure moderates the relationship between situational crime prevention measures and financial fraud. This research makes a theoretical contribution to situational crime prevention theory by incorporating the concept of rationalization, which fraud perpetrators often use to justify their actions. The study offers practical insights, suggesting that companies and regulators should implement robust internal control systems to minimize opportunities for fraud and establish clear, stringent rules and sanctions to deter fraudulent behavior.
Implementing Situational Crime Prevention Theory in the Matter of Financial fraudulent Shonhadji, Nanang; Marta, Laila Saleh; Soebijanto, Ali; Ayu, Febrina
Journal of Economics, Business, and Accountancy Ventura Vol. 27 No. 2 (2024): August - November 2024
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v27i2.4651

Abstract

Fraud and financial crime continue to pose significant challenges for private companies, making prevention efforts essential through the identification of their root causes. This study examines the relationship between situational crime prevention and financial fraud, with a focus on employee tenure as a moderating variable. An empirical research method was employed, with data collected from employees of PT Budi Jaya and its subsidiaries through questionnaires. A total of 60 valid responses were analyzed using WarpPLS. The findings reveal that situational crime prevention—measured through indicators such as minimal benefits, high risks, limited opportunities, and strict sanctions—has a significant negative impact on financial fraud. Additionally, the study demonstrates that employee tenure moderates the relationship between situational crime prevention measures and financial fraud. This research makes a theoretical contribution to situational crime prevention theory by incorporating the concept of rationalization, which fraud perpetrators often use to justify their actions. The study offers practical insights, suggesting that companies and regulators should implement robust internal control systems to minimize opportunities for fraud and establish clear, stringent rules and sanctions to deter fraudulent behavior.
Co-Authors Atmaja, Firza Isna Yudha Ayu, Febrina Lindiawati, Lindiawati Mochamad Nurhadi, Mochamad Nanang Shonhadji Soebijanto, Ali