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All Journal El Dinar EKONOMIS : Journal of Economics and Business Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Jurnal Ilmu Manajemen Value: Jurnal Manajemen dan Akuntansi Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Riset: Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis Jurnal Pengabdian kepada Masyarakat Bina Darma
Lindiawati, Lindiawati
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Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Loyalitas Mahasiswa dan Alumni dipengaruhi oleh Service Quality dan Brand Engagement Wisnu Mukti Setyoso, Bramantiya; Lindiawati, Lindiawati
Value : Jurnal Manajemen dan Akuntansi Vol. 19 No. 1 (2024): Januari - April 2024
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jv.v19i1.5296

Abstract

Penelitian ini bertujuan menguji dampak kualitas layanan terhadap loyalitas merek pada mahasiswa dan alumni Universitas Hayam Wuruk Perbanas. Menghadapi kondisi ini, menjaga loyalitas mahasiswa dan alumni menjadi krusial bagi perguruan tinggi. Kualitas layanan dianggap sebagai elemen kunci yang memengaruhi loyalitas, dengan keterlibatan merek dianggap sebagai mediator yang penting. Penelitian ini melibatkan 412 responden dari mahasiswa dan alumni Universitas Hayam Wuruk, menerapkan Structural Equation Modeling (SEM) melalui software WarpPLS. Hasilnya menunjukkan dampak positif dan signifikan kualitas layanan terhadap keterlibatan merek dan loyalitas merek. Selain itu, keterlibatan merek berperan sebagai mediator antara kualitas layanan dan loyalitas merek. Implikasinya, perusahaan perlu fokus pada peningkatan kualitas layanan dan keterlibatan merek untuk meningkatkan loyalitas merek di kalangan mahasiswa dan alumni. Penelitian ini memberikan kontribusi dengan menguji peran keterlibatan merek sebagai mediator dalam konteks pendidikan tinggi di Indonesia. Kata kunci: kualitas layanan, keterlibatan merek, loyalitas merek
Pengaruh Pengalaman Belanja Online, Keterlibatan Dan Kesetiaan Terhadap Pembelian Impulsif Pada Tokopedia Nur Aisiyah, Renita; Lindiawati, Lindiawati
Value : Jurnal Manajemen dan Akuntansi Vol. 19 No. 1 (2024): Januari - April 2024
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jv.v19i1.5351

Abstract

Pesatnya pertumbuhan e-commerce di Indonesia menciptakan persaingan dalam industri bisnis online. Perusahaan berusaha melakukan berbagai strategi dalam menjalankan usahanya untuk mampu bersaing dengan perusahaan sejenis untuk menarik konsumen dalam melakukan pembelian. Penelitian ini bertujuan untuk menguji pengaruh Pengalaman Belanja Online, Keterlibatan Pelanggan, Kesetiaan Pelanggan dan Pembelian Impulsif. Teknik pengambilan sampel pada penelitian ini dilakukan dengan teknik non-probability sample dengan penedektan purposive sampling. Sampel terdiri dari 170 responden yaitu Pelanggan Tokopedia yang memiliki karakteristik minimal berusia 19 tahun, memiliki akun Tokopedia dan melakukan pembelian minimal 5 kali dalam satu bulan di Tokopedia. Penelitian ini menggunakan analisis Structural Equating Modelling (SEM) pada Partial Least Square (PLS) dan menggunakan penyebaran kuesioner dalam bentuk google form untuk pengumpulan data. Hasil penelitian ini menunjukkan bahwa adanya pengaruh yang signifikan positif pengalaman belanja online terhadap kesetiaan pelanggan. Penelitian ini menunjukkan adanya pengaruh yang signifikan positif keterlibatan pelanggan terhadap kesetiaan pelanggan. Hasil terakhir dari penelitian ini yaitu kesetiaan pelanggan juga berpengaruh signifikan posistif terhadap pembelian impulsive.
Keterlibatan Merek Dikalangan Mahasiswa dan Alumni Dimediasi oleh Kualitas Layanan Hibatullah, Naufal Kamil; Lindiawati, Lindiawati
Value : Jurnal Manajemen dan Akuntansi Vol. 19 No. 2 (2024): Mei - Agustus 2024
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jv.v19i2.5363

Abstract

Keterikatan hubungan antara mahasiswa dan alumni dengan perguruan tinggi memiliki peran penting dalam memengaruhi keberlanjutan institusi pendidikan tinggi. hubungan ini dapat membawa dampak baik atau buruk terhadap perguruan tinggi, dengan mahasiswa dan alumni menjadi faktor utama yang memengaruhi variabel penting seperti pengalaman merek, kualitas layanan, dan keterlibatan merek. Penelitian ini bertujuan untuk menganalisis pengaruh pengalaman merek terhadap keterlibatan merek di Universitas Hayam Wuruk Perbanas, dengan memediasi peran kualitas layanan pada mahasiswa dan alumni. Hasil penelitian menunjukkan bahwa pengalaman merek secara langsung berdampak positif pada kualitas layanan, yang kemudian memengaruhi keterlibatan merek. Hasil ini menandakan pentingnya interaksi positif antara mahasiswa, alumni, dan perguruan tinggi dalam mendukung keberlanjutan institusi pendidikan tinggi.
THE MEDIATING AND MODERATING EFFECT ON SMES' PERFORMANCE: DOES RELIGIOSITY MATTER? Lestari, Wiwik; Lindiawati, Lindiawati; Ulum, Achmad Syaiful; Permana, Dhyka Bagus
EL DINAR: Jurnal Keuangan dan Perbankan Syariah Vol 11, No 2 (2023): El Dinar
Publisher : Faculty of Economics Universitas Islam Negeri Maulana Malik Ibrahim Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/ed.v11i2.21043

Abstract

Small and medium enterprises (SMEs) are entities managed and controlled by the owners. The performance of the owners strongly reflects the business performance of the SMEs. That is also the way of looking into the study aiming at analyzing the performance of SMEs from an Islamic perspective, which can be viewed from the owners' religiosity and financial behaviour. This framework is still rarely found in shari'a economics literature. This also involves further consideration of the need for Islamic values on the performance of small businesses in countries with Muslim-majority. Using a survey research design, 238 small business owners and managers participated in responding to a self-registered questionnaire research instrument. Using PLS-SEM, the research instrument has been tested for its validity and reliability and the variable's influence. The result proves that religiosity does not directly affect the performance of SMEs but indirectly influences the performance through financial behaviour. It means that religiosity forms good financial behaviour, and then the financial behaviour increases business performance. This study also finds that gender moderates the effect of religiosity on the behaviour of SME owners or managers. Furthermore, business age reduces the effect of financial behaviour on performance. The results of this study warn that old businesses should not make SMEs owners feel comfortable and resistant to change unless they fail to gain good business performance.
The Role of Social Media Marketing Activities in Building Local Product Brand Love of Aerostreet Shoes in Indonesia Atmaja, Firza Isna Yudha; Nurhadi, Mochamad; Lindiawati, Lindiawati; Marta, Laila Saleh
Jurnal Ilmu Manajemen Vol 13, No 1 (2023): Jurnal Ilmu Manajemen
Publisher : Universitas muhammadiyah palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/jimn.v13i1.6987

Abstract

Social media marketing activities (SMMA) in Indonesia after the Covid-19 pandemic have become one of the main tools in supporting the growth of SME products sales. This research is aimed at analyzing the role of social media marketing activities in building brand love for local shoes in Indonesia named Aerostreet mediated by brand consciousness, brand trust, and brand loyalty. Using purposive sampling method succeeds to collect 235 data. The data was analyzed using structural equation modeling supported by partial least squares. The research results show that SMMA do not play a direct role in building brand love, but through the full mediation of brand consciousness, brand trust, and brand loyalty instead. The research result also shows positive influence of SMMA on brand consciousness and brand trust as well as the positive influence of brand consciousness and brand trust on brand loyalty. Looking at theses result especially the point that SMMA does not significantly influence the brand love, but brand loyalty does, so the company should encourage the SMMA quality to make customers have strong brand consciousness, and later on this can lead to achieve strong brand loyalty which is in turn can influence the brand love of customers to Aerostreet shoes.
The Effect of Perceived Value on Repurchase Intention of Mcdonald's Products When Carrying Out Palestine Washing Mediated By Purchase Attitude And Word of Mouth Murthy, Kavita Krishna; Lindiawati, Lindiawati
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 1 (2025): Dinasti International Journal of Economics, Finance & Accounting (March-April 2
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i1.3926

Abstract

This study aims to analyze the significant positive influence of perceived value on purchase intention on McDonald's products mediated by purchase attitude and word of mouth as a link between perceived value and purchase intention. This research design uses a quantitative approach in the form of a questionnaire. A total of 322 respondents responded to this questionnaire in Indonesia using a questionnaire that applies a Likert scale of 1-5. Data were selected using purposive sampling techniques, then analyzed with WarPLS. This study measures perceived value, word of mouth, and purchase attitude as well as purchase intention towards the product after conducting Palestine Washing. This study has 2 paths, namely direct and indirect paths in influencing purchase intention. The role of purchase attitude and word of mouth is a full mediation of the relationship between perceived value and their intention to buy McDonald's products after conducting Palestine Washing. This study refers to previous studies, which show that the relationship between perceived value towards McDonald's products and their intention to buy the product is direct and indirect. Purchase intention can be indirect due to the mediation of purchase attitude and word of mouth to have an influence from perceived value to purchase intention
WORK-LIFE BALANCE AND ORGANIZATIONAL CITIZENSHIP BEHAVIOUR ON PERFORMANCE Aprilianto, Jiwanda Shondra; Lindiawati, Lindiawati; Setia, Shinta
Riset: Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis Vol. 7 No. 2 (2025): RISET : Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis
Publisher : Kesatuan Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/riset.v7i2.2711

Abstract

This study addresses the challenge of maintaining optimal team member performance amid environmental demands and job stress in community health centers. Employees often face high workloads, complex service demands, and limited resources, which can disrupt their work-life balance and affect their engagement beyond formal job roles. In such contexts, organizational citizenship behavior (OCB), voluntary actions that support organizational functioning, becomes critical in sustaining performance. This research examines how work-life balance, work environment, and job stress affect team member performance, with OCB as a mediating factor, at Community Health Centers (Puskesmas) in North Surabaya, primarily at the Sawah Pulo, Tambak Wedi, and Wonokusumo Community Health Centers. The findings show that maintaining a good balance between personal life and work and a supportive work environment can increase OCB and performance. Conversely, job stress shows minimal impact on OCB and performance, indicating that other factors may buffer its effects. The study underscores the strategic value of cultivating supportive organizational conditions and encouraging extra-role behaviors to drive better outcomes in public health services.
Pengaruh Perceived Value terhadap WOM pada Produk McDonald’s saat melakukan Palestine Washing dengan Mediasi Purchase Attitude dan Loyalty Frandiansyah, Muhammad Ilham; Lindiawati, Lindiawati
Ekonomis: Journal of Economics and Business Vol 9, No 2 (2025): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v9i2.2257

Abstract

This study aims to examine the effect of perceived value on WOM on McDonald's products during Palestine washing, with purchase attitude and loyalty as mediators. This study uses a quantitative approach with data collection through questionnaires distributed to respondents selected using a purposive sampling technique. Data analysis was conducted using the Partial Least Squares-Structural Equation Modeling (PLS-SEM) method. The results show that perceived value has a direct and indirect effect on WOM through purchase attitude and loyalty. Purchase attitude acts as a significant mediator, where a positive purchase attitude increases consumers' tendency to spread WOM. In addition, loyalty is also an important mediator, with loyal consumers more likely to recommend McDonald's after Palestine washing. This study provides new insights for companies in managing social issue-based marketing strategies to optimize positive WOM by increasing perceived value, purchase attitude, and consumer loyalty. This study also offers a unique perspective on how global brands can build trust and remain competitive amidst the challenges of social issues.
Krisis Reputasi dan Respon Konsumen terhadap Palestine Washing McDonald’s: Efek Perceived Value dan Word of Mouth terhadap Purchase Intention Produk McDonald’s dengan Mediasi Purchase Attitude Rory Sabina Anindita; Lindiawati, Lindiawati
Jurnal Maksipreneur Vol 14 No 2 (2025)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v14i2.2071

Abstract

This study examines the influence of Perceived Value and Word of Mouth on Purchase Intention in the context of McDonald’s alleged Palestine Washing, with Purchase Attitude as a mediating variable. A systematic literature review was conducted using databases such as Google Scholar, JSTOR, ScienceDirect, and open-access journals to explore the interplay between these constructs. The findings reveal that Perceived Value and Word of Mouth significantly impact Purchase Intention through Purchase Attitude as a mediator. This highlights the critical role of managing consumer perceptions, especially amidst sensitive socio-political controversies. However, a limitation of this study is the lack of public awareness about McDonald’s alleged Palestine Washing, which may affect the validity of responses. Practically, this research provides insights for McDonald’s to assess consumer purchase intentions following such controversies and suggests strategies to maintain brand trust and competitiveness. By examining marketing dynamics amid political challenges, this study offers a distinct perspective on how global brands can cultivate consumer trust and loyalty in contentious environments.
Pengembangan Bisnis Salak Melalui Pelatihan Layanan Prima di Kecamatan Wonosalam Kabupaten Jombang Lindiawati, Lindiawati; Nurmianto, Eko; Yulianti, Emma; Indasah, Alfiah; Angelia Diwangkari, Calvina; Yosephina, Grace
Jurnal Pengabdian kepada Masyarakat Bina Darma Vol. 5 No. 3 (2025): Jurnal Pengabdian kepada Masyarakat Universitas Bina Darma
Publisher : DRPM-UBD

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33557/jddp3411

Abstract

Paper ini membahas tentang pentingnya pelatihan layanan prima dan sertifikasi halal dalam meningkatkan daya saing dan kualitas produk salak pada Kelompok Tani Hutan (KTH) yang juga merupakan  UMKM Lestari di Wonosalam, Jombang. Produk salak yang melimpah di daerah Wonosalam menyebabkan harga sangat murah, sehingga petani diarahkan untuk meakukan inovasi produk olahan salak seperti keripik salak, jus salak rempah, teh kulit salak. Untuk mendukung kesuksesan dalam memasarkan produk inovatif ini diperlukan ketrampilan layanan prima serta pelatihan sertifikasi halal untuk memastikan pelanggan akan kualitas kehalalan produk. Pemberdayaan ini bertujuan untuk meningkatkan kesadaran dan pemahaman KTH Lestari  tentang pentingnya layanan prima dan sertifikasi halal. Metode yang digunakan adalah pelatihan bagi kepada pelaku UMKM Salak. Pendampingan juga akan dilakukan pada saat KTH Lestari memulai produksi produk olahan salak. Hasil pemberdayaan adalah meningkatnya  kualitas layanan dan produk UMKM Salak.
Co-Authors Angelia Diwangkari, Calvina Aprilianto, Jiwanda Shondra Atmaja, Firza Isna Yudha Eko Nurmianto Emma Yulianti Frandiansyah, Muhammad Ilham Hibatullah, Naufal Kamil Indasah, Alfiah Marta, Laila Saleh Mochamad Nurhadi, Mochamad Murthy, Kavita Krishna Nur Aisiyah, Renita Permana, Dhyka Bagus Rory Sabina Anindita Setia, Shinta Ulum, Achmad Syaiful Wisnu Mukti Setyoso, Bramantiya Wiwik Lestari Yosephina, Grace