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All Journal Gadjah Mada International Journal of Business Sinkron : Jurnal dan Penelitian Teknik Informatika Jurnal Organisasi Dan Manajemen Buletin Sumber Daya Geologi Martabe : Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmu Manajemen Revitalisasi : Jurnal Ilmu Manajemen Journal of Management and Digital Business Seminar Nasional Ilmu Terapan Jurnal Ilmu Manajemen
Mochamad Nurhadi, Mochamad
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Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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The Understanding Customer Satisfaction on Internet Banking: A Case Study in Indonesia Ronny; Nurhadi, Mochamad; Ilfitriah, Aniek Maschudah
Jurnal Organisasi dan Manajemen Vol. 16 No. 1 (2020)
Publisher : LPPM Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (417.576 KB) | DOI: 10.33830/jom.v16i1.821.2020

Abstract

The study aims to understand the factors contributing to satisfaction when using internet banking services. This research was carried out by using a qualitative and quantitative approach, as it is intended to analyze the results of banking marketing. Data were collected by filling out questionnaires from 120 respondents who used internet banking of banks in Indonesia. Besides, a focus group discussion was conducted to deepen the factors which contribute to customer satisfaction. Findings. The results indicated that convenience and reliability are factors that can quickly and accurately reduce customers’ dissatisfaction and inconvenience. The reliability factor is the main cause of customer dissatisfaction in using internet banking (52.08%), while convenience is the major factor leading to customer satisfaction (61.07%). Customer segments have influenced the customer's expected priority of choosing Internet banking services.
Enhancing Brand Image in the Digital Era: Evidence from Small and Medium-sized Enterprises (SMEs) in Indonesia Tatik - Suryani; Abu Amar Fauzi; Mochamad Nurhadi
Gadjah Mada International Journal of Business Vol 23, No 3 (2021): September-December
Publisher : Master in Management, Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/gamaijb.51886

Abstract

This study aims to validate the essential antecedents of brand image enhancement in the digital era, based on a schematic theory. This study involved 400 respondents from four capital cities in Java, Indonesia, which comprise Surabaya, Jakarta, Bandung, and Yogyakarta, based on a quota sampling technique. The findings indicate that the quality of websites and social media sites may have no direct effects on brand image; any effects are transmitted through a serial mediation of brand awareness and E-WOM. Explicitly, the effect of a website’s quality on brand image is fully mediated, while social media’s quality effect on brand image is partially mediated through brand awareness and E-WOM. This study extends the current literature related to SMEs’ brand image. Also, this study offers practical recommendations for several stakeholders interested in empowering SMEs, including the government, entrepreneurship-based universities, and the SMEs themselves, who are all seeking strategies to enhance brand image while utilizing digital platforms such as social media and websites.
Optimizing HEI On-Page SEO with Instagram: Owned vs. Paid Media (PMB UHW Perbanas Case) Pratama, Yudha Herlambang Cahya; Fitrani, Laqma Dica; Prasetya, Muhammad Septama; Nurhadi, Mochamad; Ajeng, Wahyu; Gita, Azam
Sinkron : jurnal dan penelitian teknik informatika Vol. 8 No. 4 (2024): Article Research Volume 8 Issue 4, October 2024
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/sinkron.v8i4.14114

Abstract

In today's digital age, nearly every institution, including those in education, utilizes social media. Instagram, a leading social media platform, offers a wealth of features for sharing engaging visual content. To maximize the effectiveness of new student recruitment on Instagram, UHW Perbanas needs a clear understanding and implementation of paid and owned media marketing strategies. The next step is to compare content performance before and after implementing SEO strategies, both paid and organic. Marketing strategy analysis using content on the @pmb.uhwperbanas Instagram account has demonstrably built a positive image and attracted audience attention. Relevant, informative, and engaging content fosters audience interest, creates engagement, and increases brand awareness. This research suggests that utilizing paid advertising can significantly amplify the reach and impact of existing content. The results of content with organic Instagram show insight results of 1,232 reaches, 1,626 impressions, 133 interactions and 83 profile activities. The results of content with paid Instagram show insight results of 109,173 reaches, 177 post interactions, 1,619 profile activities and 987 advertisements. This data collection platform is obtained from the features owned by Instagram Business.The conclusion of this research highlights the effectiveness of a balanced paid and organic media strategy on Instagram. By leveraging keyword analysis results from an SEO tool, UHW Perbanas can craft compelling captions that optimize search content and drive new student admissions.
Social Media Marketing and Purchase Intention: Does Relationship Quality, Brand Trust, and Brand Equity Matter? Al-Hanaan, Muhammad Fadhlillah; Nurhadi, Mochamad; Rachmat, Basuki; Ronny, Ronny
Jurnal Ilmu Manajemen Vol 13, No 1 (2023): Jurnal Ilmu Manajemen
Publisher : Universitas muhammadiyah palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/jimn.v13i1.6798

Abstract

Social media is digital medium for marketing a product. This research aims to measure the influence of marketing on TikTok social media on purchase intention as mediated by relationship quality, brand trust, and brand equity in local Scarlett Skincare products in Indonesia. The sampling technique used purposive sampling of 455 samples. The analysis technique uses Structural Equating Modeling-Partial Least Square (SEM-PLS). The research results show that relationship quality and brand equity can mediate (partial mediation) the relationship between TikTok's social media and purchase intention. However, brand trust was not successful in mediating. The research results also show the positive influence of marketing on TikTok's social media on relationship quality, brand trust, brand equity, and purchase intention. The same results show a positive effect on relationship quality and brand equity on purchase intention. However, the brand is not able to influence purchase intention.
The Role of Social Media Marketing Activities in Building Local Product Brand Love of Aerostreet Shoes in Indonesia Atmaja, Firza Isna Yudha; Nurhadi, Mochamad; Lindiawati, Lindiawati; Marta, Laila Saleh
Jurnal Ilmu Manajemen Vol 13, No 1 (2023): Jurnal Ilmu Manajemen
Publisher : Universitas muhammadiyah palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/jimn.v13i1.6987

Abstract

Social media marketing activities (SMMA) in Indonesia after the Covid-19 pandemic have become one of the main tools in supporting the growth of SME products sales. This research is aimed at analyzing the role of social media marketing activities in building brand love for local shoes in Indonesia named Aerostreet mediated by brand consciousness, brand trust, and brand loyalty. Using purposive sampling method succeeds to collect 235 data. The data was analyzed using structural equation modeling supported by partial least squares. The research results show that SMMA do not play a direct role in building brand love, but through the full mediation of brand consciousness, brand trust, and brand loyalty instead. The research result also shows positive influence of SMMA on brand consciousness and brand trust as well as the positive influence of brand consciousness and brand trust on brand loyalty. Looking at theses result especially the point that SMMA does not significantly influence the brand love, but brand loyalty does, so the company should encourage the SMMA quality to make customers have strong brand consciousness, and later on this can lead to achieve strong brand loyalty which is in turn can influence the brand love of customers to Aerostreet shoes.
DETERMINAN KUALITAS WEBSITE PADA PERUSAHAAN SKALA KECIL DAN MENENGAH Suryani, Tatik; Fauzi, Abu Amar; Nurhadi, Mochamad
Seminar Nasional Ilmu Terapan Vol 3 No 1 (2019): Seminar Nasional Ilmu Terapan (SNITER) 2019
Publisher : Universitas Widya Kartika Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (431.946 KB)

Abstract

Kualitas website berperan penting dalam mempengaruhi efektivitas komunikasi pemasaran produk Usaha Kecil dan Menengah (UKM). Meskipun website berperan penting, namun masih sedikit penelitian yang mengkaji tentang kualitas website perusahan dalam konteks UKM di Indonesia. Penelitian ini bertujuan untuk mengeksplorasi penentu kualitas website UKM yang dilakukan dengan menggunakan metode campuran (kualitatif dan kuantitatif). Penelitian melibatkan 32 pelanggan pembelanja berat online produk UKM yang dipilih secara purposive, dan 8 UKM yang dalam pemasarannya banyak menggunakan website serta 5 pakar (pengelola website dan akademisi) dilibatkan dalam Focus Group Discussion untuk memvalidasi hasil. Hasil analisis dengan menggunakan Smart PLS menunjukkan berturut-turut dari dimensi yang paling dominan dalam menentukan kualitas website adalah: E-Service, Kualitas Gambar, Kualitas Informasi, dan Kualitas Sistem. Dimensi E-Service Recovery, E-Servive Efficiency, Availabilitas sistem, Contact, Fullfillment,ketanggapan, dan Privacy.
Pengaruh Nilai Hedonis, Reputasi Merek, dan Informasi Dari Mulut Ke Mulut Terhadap Niat Beli Pada Produk Starbucks Di Surabaya Kamaluddin, Ahmad; Rachmat, Basuki; Ronny, Ronny; Nurhadi, Mochamad
REVITALISASI : Jurnal Ilmu Manajemen Vol 13 No 1 (2024): REVITALISASI : Jurnal Ilmu Manajemen
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/revitalisasi.v13i1.4893

Abstract

This research aims to analyze and identify the influence of Hedonic Value, Brand Reputation, and Information from Word of Mouth on Purchase Intentions for Starbucks Products in Surabaya. The research was conducted on Starbucks Customers or Consumers in Surabaya with a total sample of 100 people. Data collection techniques used were questionnaires via Google forms and conventional ones directly. Variable measurement uses a Likert scale with a scale of 1-7 and analysis for data processing uses the Multiple Linear Regression Analysis method using SPSS Ver.26 software. The research results show that Hedonic Value, Brand Reputation, and Information from Word of Mouth have a significant positive effect on Purchase Intention.
Kekuatan aktivitas pemasaran di media sosial dalam meningkatkan niat beli berulang produk Fore Coffee di Indonesia Rahmadini, Marzela Novia; Nurhadi, Mochamad; Djunaedi, Arif Zeinfiki
Journal of Management and Digital Business Vol. 5 No. 2 (2025): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v5i2.1779

Abstract

The presence of various foreign and local coffee products has contributed to the growing number of coffee shops. Coffee consumption has become an integral part of today’s modern lifestyle. This study aims to analyze the structural model of marketing activities on social media, brand equity, value awareness, and brand loyalty in enhancing the repurchase intentions of Fore Coffee consumers in Indonesia. The population of this study consists of all Fore Coffee consumers in Indonesia, particularly those in major cities. The sampling technique used was purposive sampling. Data were collected through a questionnaire distributed via Google Forms, with a total of 158 respondents who met the research criteria. The data were analyzed using PLS-SEM. The results show that social media marketing activities have a positive and significant impact on brand equity, repurchase intentions, brand loyalty, and value awareness related to Fore Coffee. Furthermore, brand equity also has a positive and significant influence on repurchase intentions. Value awareness has a strong positive effect on brand loyalty. Likewise, brand loyalty positively and significantly influences the repurchase intentions of Fore Coffee consumers in Indonesia.
KEPROSPEKAN PANAS BUMI GUNUNG UNGARAN BERDASARKAN ANALISIS GEOSAIN TERPADU Zarkasyi, Ahmad; Rezky, Yuanno; Nurhadi, Mochamad
Buletin Sumber Daya Geologi Vol 6 No 3 (2011): Buletin Sumber Daya Geologi
Publisher : Pusat Sumber Daya Mineral Batubara dan Panas Bumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47599/bsdg.v6i3.116

Abstract

Survei geosain dan pemboran empat sumur landaian suhu di daerah Gunung Ungaran dilakukan secara terpisah dan dikerjakan oleh konsultan yang berbeda, akibatnya tidak ada laporan hasil survei yang terpadu. Hasil kompilasi pengolahan, analisis dan interpretasi ulang data survei terdahulu menunjukan tiga kelompok daerah panas bumi di sekitar Ungaran yaitu Gedongsongo, Nglimut dan Kendalisodo. Laporan terdahulu memperkirakan potensi Ungaran 100 MWe. Hasil review data survei memperlihatkan prospek panas bumi Gunung Ungaran berada di sekitar daerah Gedongsongo dan Nglimut dengan total luas prospek 10 km2 dan perkiraan potensi terduga 110MWe.
PENENTUAN KESAMAAN RESERVOAR SISTEM PANAS BUMI KADIDIA DAN KADIDIA SELATAN KABUPATEN SIGI, PROVINSI SULAWESI TENGAH BERDASARKAN METODA GEOKIMIA Wibowo, Andri eko Ari; Nurhadi, Mochamad; Rezky, Yuanno; Hermawan, Dudi; Setiawan, Dede Iim
Buletin Sumber Daya Geologi Vol 10 No 2 (2015): Buletin Sumber Daya Geologi
Publisher : Pusat Sumber Daya Mineral Batubara dan Panas Bumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47599/bsdg.v10i2.142

Abstract

Pembentukan sistem panas bumi di daerah Kadidia dan Kadidia Selatan diperkirakan berhubungan dengan aktivitas tektonik yang masih aktif yaitu pada segmen sesar Palu Koro. Hal ini memungkinkan sistem panas buminya mempunyai manifestasi dan reservoar yang bertemperatur tinggi. Litologi daerah ini didominasi oleh batuan plutonik dengan jenis granit dengan bagian depresinya diisi oleh endapan permukaan. Ditemukannya manifestasi air panas dan tanah panas bertemperatur mendidih di Kadidia Selatan mengindikasikan sistem ini mempunyai temperatur reservoar yang tinggi. Panas yang tinggi ini dipicu oleh aktivitas tektonik yang masih aktif yang memanaskan kembalibatuan granit. Temperatur reservoar daerah Kadidia Selatan diperkirakan 240C dengan pembentukan fluida panas bumi yang berasal dari pencampuran dengan fluida magmatis. Sedangkan daerah Kadidia yang memiliki temperatur yang lebih rendah, sistem panas bumi ini diperkirakan berhubungan dengan sirkulasi dalam dimana air meteorik terpanaskan oleh batuan panas yang kemudian muncul di permukaan sebagai air panas, dengan temperaturreservoar daerah Kadidia diperkirakan 130 o C s.d 140 o C.  Sistem panas bumi Kadidia dan Kadidia Selatan diperkirakan mempunyai reservoar yang berbeda. Hal ini terlihat dari karakteristik geokimia fluida yang berbeda seperti komposisi unsur-unsur utama, unsur-unsur konservatif, daya hantar listrik, dan isotop. Litologi batuan yang berbeda serta adanya sesar yang membatasi kedua sistem ini juga menegaskan bahwa kedua daerah ini mempunyai reservoar yang berbeda. Namun untuk mengetahui apakah kedua daerah ini mempunyai sistem yang sama atau tidak, belum dapat diketahui karena membutuhkan kajian lebih lanjut.
Co-Authors Abu Amar Fauzi Ahmad Zarkasyi Ajeng, Wahyu Al-Hanaan, Muhammad Fadhlillah Atmaja, Firza Isna Yudha Basuki Rachmat Djunaedi, Arif Zeinfiki Eko Nurmianto Fauzan Nur Nurmianto, Fikri Fauzi, Abu Amar Fitrani, Laqma Dica Gita, Azam Harry Widyantoro Hermawan, Dudi Ilfitriah, Aniek Maschudah Indasah, Alfiah Kamaluddin, Ahmad Lindiawati, Lindiawati Marta, Laila Saleh Nur Fauziah, Fahmia PAMUNGKAS, ADJI Prasetya, Muhammad Septama Puji Lestari, Lilla Rahmadini, Marzela Novia Rezky, Yuanno Ronny Ronny Ronny Setiawan, Dede Iim Sri Wahyuni Hamzah, Yayu Supriyati . Tatik - Suryani Tatik Suryani Wibowo, Andri eko Ari Yudha Herlambang Cahya Pratama