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All Journal Journal of Economics, Business, & Accountancy Ventura Gadjah Mada International Journal of Business Sinkron : Jurnal dan Penelitian Teknik Informatika Jurnal Organisasi Dan Manajemen Jurnal Ilmu Manajemen Performance : Jurnal Bisnis dan Akuntansi Revitalisasi : Jurnal Ilmu Manajemen Journal of Management and Digital Business Seminar Nasional Ilmu Terapan Jurnal Pengabdian Masyarakat Darul Ulum
Mochamad Nurhadi, Mochamad
Unknown Affiliation
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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The Understanding Customer Satisfaction on Internet Banking: A Case Study in Indonesia Ronny; Nurhadi, Mochamad; Ilfitriah, Aniek Maschudah
Jurnal Organisasi dan Manajemen Vol. 16 No. 1 (2020)
Publisher : LPPM Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (417.576 KB) | DOI: 10.33830/jom.v16i1.821.2020

Abstract

The study aims to understand the factors contributing to satisfaction when using internet banking services. This research was carried out by using a qualitative and quantitative approach, as it is intended to analyze the results of banking marketing. Data were collected by filling out questionnaires from 120 respondents who used internet banking of banks in Indonesia. Besides, a focus group discussion was conducted to deepen the factors which contribute to customer satisfaction. Findings. The results indicated that convenience and reliability are factors that can quickly and accurately reduce customers’ dissatisfaction and inconvenience. The reliability factor is the main cause of customer dissatisfaction in using internet banking (52.08%), while convenience is the major factor leading to customer satisfaction (61.07%). Customer segments have influenced the customer's expected priority of choosing Internet banking services.
Enhancing Brand Image in the Digital Era: Evidence from Small and Medium-sized Enterprises (SMEs) in Indonesia Tatik - Suryani; Abu Amar Fauzi; Mochamad Nurhadi
Gadjah Mada International Journal of Business Vol 23, No 3 (2021): September-December
Publisher : Master in Management, Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/gamaijb.51886

Abstract

This study aims to validate the essential antecedents of brand image enhancement in the digital era, based on a schematic theory. This study involved 400 respondents from four capital cities in Java, Indonesia, which comprise Surabaya, Jakarta, Bandung, and Yogyakarta, based on a quota sampling technique. The findings indicate that the quality of websites and social media sites may have no direct effects on brand image; any effects are transmitted through a serial mediation of brand awareness and E-WOM. Explicitly, the effect of a website’s quality on brand image is fully mediated, while social media’s quality effect on brand image is partially mediated through brand awareness and E-WOM. This study extends the current literature related to SMEs’ brand image. Also, this study offers practical recommendations for several stakeholders interested in empowering SMEs, including the government, entrepreneurship-based universities, and the SMEs themselves, who are all seeking strategies to enhance brand image while utilizing digital platforms such as social media and websites.
The Power of Website and Social Media for Strengthening Brand Image, E-WoM, and Purchase Decision Nurhadi, Mochamad; Suryani, Tatik; Fauzi, Abu Amar
Journal of Economics, Business, and Accountancy Ventura Vol. 25 No. 3 (2022): December 2022 - March 2023
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v25i3.3093

Abstract

Nowadays, it becomes intriguing to observe the use of websites and social media by SMEs to market their products, especially in terms of seeing customer behavior. Some previous research found the effect of social media on attitude and consumer behaviors area, but less of the focus on website and social media quality and the effect on brand awareness, brand image, E-WoM, and purchase decision and the relationship among these concepts. This research examines the effect of websites and social media from the perspective of quality dimensions on brand awareness and the influence of brand awareness, E-WoM, and brand image on purchase decisions. In addition, this study has conducted purposive sampling for the 397 respondents who had transacted through the SMEs’ website or social media in two major cities in Indonesia: Jakarta and Surabaya. The PLS-SEM analysis technique was conducted in this study. The result found that there is a positive influence of website quality and social media quality on brand awareness, as well as the influence of brand awareness on E-WoM, brand image, and purchase decisions. In addition, this study also found the influence of E-WoM and brand image on purchase decisions. The findings suggest that it is very important for SMEs to formulate a strategy for improving the quality of their website and social media to strengthen their brand awareness of consumers.
Optimizing HEI On-Page SEO with Instagram: Owned vs. Paid Media (PMB UHW Perbanas Case) Pratama, Yudha Herlambang Cahya; Fitrani, Laqma Dica; Prasetya, Muhammad Septama; Nurhadi, Mochamad; Ajeng, Wahyu; Gita, Azam
Sinkron : jurnal dan penelitian teknik informatika Vol. 8 No. 4 (2024): Article Research Volume 8 Issue 4, October 2024
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/sinkron.v8i4.14114

Abstract

In today's digital age, nearly every institution, including those in education, utilizes social media. Instagram, a leading social media platform, offers a wealth of features for sharing engaging visual content. To maximize the effectiveness of new student recruitment on Instagram, UHW Perbanas needs a clear understanding and implementation of paid and owned media marketing strategies. The next step is to compare content performance before and after implementing SEO strategies, both paid and organic. Marketing strategy analysis using content on the @pmb.uhwperbanas Instagram account has demonstrably built a positive image and attracted audience attention. Relevant, informative, and engaging content fosters audience interest, creates engagement, and increases brand awareness. This research suggests that utilizing paid advertising can significantly amplify the reach and impact of existing content. The results of content with organic Instagram show insight results of 1,232 reaches, 1,626 impressions, 133 interactions and 83 profile activities. The results of content with paid Instagram show insight results of 109,173 reaches, 177 post interactions, 1,619 profile activities and 987 advertisements. This data collection platform is obtained from the features owned by Instagram Business.The conclusion of this research highlights the effectiveness of a balanced paid and organic media strategy on Instagram. By leveraging keyword analysis results from an SEO tool, UHW Perbanas can craft compelling captions that optimize search content and drive new student admissions.
MODEL STRUKTURAL PENINGKATAN LOYALITAS KONSUMEN PADA PRODUK UMKM MEREK BITTERSWEET BY NAJLA DI INDONESIA Nurhadi, Mochamad; Baihaqi, Muchammad Ardafa; Djunaedi, Arif Zeinfiki; Soebijanto, Ali
PERFORMANCE: Jurnal Bisnis & Akuntansi Vol 14 No 1 (2024): Performance: Jurnal Bisnis & Akuntansi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Wiraraja Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/feb.v14i1.2939

Abstract

Social media is a digital platform that is widely used in the business world, especially by Micro, Small and Medium Enterprises (MSMEs). Bittersweet by Najla is an MSME product that utilizes social media to increase brand loyalty. The research objective is to analyze the increase in brand loyalty based on social media marketing activities, brand trust, brand equity, and brand attachment to Bittersweet by Najla brand MSME products in Indonesia. This study is categorized as causal research using a survey method. The sampling technique used purposive sampling with 227 respondents as the research sample. The analysis technique used is Partial Least Square with Structural Equation Modeling (PLS-SEM) using the SmartPLS application. The results of the study show that an increase in brand loyalty is not directly determined by social media marketing activities, but through the mediation of brand trust, brand attachment, and brand equity shows a significant increase in the relationship. The research results concluded that the increase in consumer loyalty for Bittersweet by Najla is significantly determined by the amount of brand trust, brand attachment, and brand equity.
Peran Social Media Marketing Activities dalam Membangun Brand Equity dengan Mediasi Brand Trust, Brand Image, Brand Awareness pada Produk SOMETHINC di Indonesia Nurhadi, Mochamad; Salsabillah, Alif Safira; Suryani, Tatik; Fauzi, Abu Amar
PERFORMANCE: Jurnal Bisnis & Akuntansi Vol 14 No 1 (2024): Performance: Jurnal Bisnis & Akuntansi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Wiraraja Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/feb.v14i1.2948

Abstract

In the digital era, the existence of social media marketing activities is a strong driver for exclusive marketing trends in various industrial sectors, one of which is local product SOMETHINC. The research aims to analyze the role of social media marketing activities in building brand equity and the mediating role of brand awareness, brand image, and brand trust. The data collection method used purposive sampling and obtained data from 258 respondents. Data were analyzed using the Partial Least Square technique with Structure Equation Modeling (PLS-SEM). The results showed that brand trust, brand image, and brand awareness had a significant relationship to brand equity, but social media marketing activities did not significantly shape brand equity. However, the results of the study found that the mediating role of brand trust, brand image, and brand awareness can increase the effectiveness of the role of marketing activities through social media to form brand equity. The research results imply that brand awareness, brand image, and brand trust that consumers have towards SOMETHINC brand are proven to have a positive impact on increasing brand competitiveness in the market. Implementing a targeted and effective marketing strategy will strengthen brand equity in the market.
Social Media Marketing and Purchase Intention: Does Relationship Quality, Brand Trust, and Brand Equity Matter? Al-Hanaan, Muhammad Fadhlillah; Nurhadi, Mochamad; Rachmat, Basuki; Ronny, Ronny
Jurnal Ilmu Manajemen Vol 13, No 1 (2023): Jurnal Ilmu Manajemen
Publisher : Universitas muhammadiyah palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/jimn.v13i1.6798

Abstract

Social media is digital medium for marketing a product. This research aims to measure the influence of marketing on TikTok social media on purchase intention as mediated by relationship quality, brand trust, and brand equity in local Scarlett Skincare products in Indonesia. The sampling technique used purposive sampling of 455 samples. The analysis technique uses Structural Equating Modeling-Partial Least Square (SEM-PLS). The research results show that relationship quality and brand equity can mediate (partial mediation) the relationship between TikTok's social media and purchase intention. However, brand trust was not successful in mediating. The research results also show the positive influence of marketing on TikTok's social media on relationship quality, brand trust, brand equity, and purchase intention. The same results show a positive effect on relationship quality and brand equity on purchase intention. However, the brand is not able to influence purchase intention.
The Role of Social Media Marketing Activities in Building Local Product Brand Love of Aerostreet Shoes in Indonesia Atmaja, Firza Isna Yudha; Nurhadi, Mochamad; Lindiawati, Lindiawati; Marta, Laila Saleh
Jurnal Ilmu Manajemen Vol 13, No 1 (2023): Jurnal Ilmu Manajemen
Publisher : Universitas muhammadiyah palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/jimn.v13i1.6987

Abstract

Social media marketing activities (SMMA) in Indonesia after the Covid-19 pandemic have become one of the main tools in supporting the growth of SME products sales. This research is aimed at analyzing the role of social media marketing activities in building brand love for local shoes in Indonesia named Aerostreet mediated by brand consciousness, brand trust, and brand loyalty. Using purposive sampling method succeeds to collect 235 data. The data was analyzed using structural equation modeling supported by partial least squares. The research results show that SMMA do not play a direct role in building brand love, but through the full mediation of brand consciousness, brand trust, and brand loyalty instead. The research result also shows positive influence of SMMA on brand consciousness and brand trust as well as the positive influence of brand consciousness and brand trust on brand loyalty. Looking at theses result especially the point that SMMA does not significantly influence the brand love, but brand loyalty does, so the company should encourage the SMMA quality to make customers have strong brand consciousness, and later on this can lead to achieve strong brand loyalty which is in turn can influence the brand love of customers to Aerostreet shoes.
DETERMINAN KUALITAS WEBSITE PADA PERUSAHAAN SKALA KECIL DAN MENENGAH Suryani, Tatik; Fauzi, Abu Amar; Nurhadi, Mochamad
Seminar Nasional Ilmu Terapan Vol 3 No 1 (2019): Seminar Nasional Ilmu Terapan (SNITER) 2019
Publisher : Universitas Widya Kartika Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (431.946 KB)

Abstract

Kualitas website berperan penting dalam mempengaruhi efektivitas komunikasi pemasaran produk Usaha Kecil dan Menengah (UKM). Meskipun website berperan penting, namun masih sedikit penelitian yang mengkaji tentang kualitas website perusahan dalam konteks UKM di Indonesia. Penelitian ini bertujuan untuk mengeksplorasi penentu kualitas website UKM yang dilakukan dengan menggunakan metode campuran (kualitatif dan kuantitatif). Penelitian melibatkan 32 pelanggan pembelanja berat online produk UKM yang dipilih secara purposive, dan 8 UKM yang dalam pemasarannya banyak menggunakan website serta 5 pakar (pengelola website dan akademisi) dilibatkan dalam Focus Group Discussion untuk memvalidasi hasil. Hasil analisis dengan menggunakan Smart PLS menunjukkan berturut-turut dari dimensi yang paling dominan dalam menentukan kualitas website adalah: E-Service, Kualitas Gambar, Kualitas Informasi, dan Kualitas Sistem. Dimensi E-Service Recovery, E-Servive Efficiency, Availabilitas sistem, Contact, Fullfillment,ketanggapan, dan Privacy.
Pengaruh Nilai Hedonis, Reputasi Merek, dan Informasi Dari Mulut Ke Mulut Terhadap Niat Beli Pada Produk Starbucks Di Surabaya Kamaluddin, Ahmad; Rachmat, Basuki; Ronny, Ronny; Nurhadi, Mochamad
REVITALISASI : Jurnal Ilmu Manajemen Vol 13 No 1 (2024): REVITALISASI : Jurnal Ilmu Manajemen
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/revitalisasi.v13i1.4893

Abstract

This research aims to analyze and identify the influence of Hedonic Value, Brand Reputation, and Information from Word of Mouth on Purchase Intentions for Starbucks Products in Surabaya. The research was conducted on Starbucks Customers or Consumers in Surabaya with a total sample of 100 people. Data collection techniques used were questionnaires via Google forms and conventional ones directly. Variable measurement uses a Likert scale with a scale of 1-7 and analysis for data processing uses the Multiple Linear Regression Analysis method using SPSS Ver.26 software. The research results show that Hedonic Value, Brand Reputation, and Information from Word of Mouth have a significant positive effect on Purchase Intention.
Co-Authors Abu Amar Fauzi Ajeng, Wahyu Al-Hanaan, Muhammad Fadhlillah Atmaja, Firza Isna Yudha Baihaqi, Muchammad Ardafa Basuki Rachmat Dhani Agustin, Raymond Bagas Djunaedi, Arif Zeinfiki Eko Nurmianto Fauzan Nur Nurmianto, Fikri Fauzi, Abu Amar Fitrani, Laqma Dica Gita, Azam Ilfitriah, Aniek Maschudah Indasah, Alfiah Kamaluddin, Ahmad Lindiawati, Lindiawati Marta, Laila Saleh Nur Fauziah, Fahmia PAMUNGKAS, ADJI Prasetya, Muhammad Septama Puji Lestari, Lilla Rahmadini, Marzela Novia Ronny Ronny Ronny Salsabillah, Alif Safira Soebijanto, Ali Sri Wahyuni Hamzah, Yayu Tatik - Suryani Tatik Suryani Yudha Herlambang Cahya Pratama