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Journal : Media Wisata

Dampak Keberadaan Objek Wisata Tebing Breksi terhadap Kehidupan Sosial Ekonomi Masyarakat di Desa Sambirejo, Prambanan, Kabupaten Sleman Islami, Mona Erythrea Nur; Umiyati, Umiyati
JURNAL MEDIA WISATA: Wahana Informasi Pariwisata Vol 18, No 1 (2020): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v18i1.335

Abstract

The research aims to determine the socio-economic conditions from the community in Sambirejo village before existing of tourism activities and after. The research is a qualitative study used to describe a situation or phenomenon. The method of collecting data uses observation and interviews with tourism actors directly involved in tourism activities on Tebing Breksi and are affected economically and socially. The result showed that the existence of Tebing Breksi had a positive effect on the socio-economic changes for the community of Sambirejo village. The economic impact is the creation of job and business opportunities, increased community income, CBT based management and accelerated infrastructure development. Social impact is the emergence of new livelihood structures in tourism and gives positive value transformation.
Unveiling The Appeal of Wayang Jogja Night Carnival: An Analysis of Tourist Characteristics, Economic Impacts and Destination Evaluation Islami, Mona Erythrea Nur; Damasdino, Fian; Sinangjoyo, Nikasius Jonet; Mahiswara, Amelia Lintang; Hermawan, Hary
Media Wisata Vol. 24 No. 1 (2026): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v24i1.1058

Abstract

The Wayang Jogja Night Carnival (WJNC) is a premier cultural street carnival in Yogyakarta that integrates traditional puppetry with modern technology. Despite its prominent role in destination branding, comprehensive studies balancing its socioeconomic benefits and urban management challenges remain limited. This study aims to analyze visitor demographics, economic impacts on local MSMEs, and evaluate the destination components using the 4A framework. A descriptive quantitative approach with a cross-sectional survey design was employed, gathering primary data from 487 randomly selected visitors and cluster-sampled local MSMEs during the event. Data were analyzed using descriptive statistics and cross-tabulation via SPSS. The findings reveal that visitors are predominantly female (57.1%) and dominated by Generation Z (50.3%). Economically, local MSMEs experienced a temporary boom, with daily turnover increasing by 150% to 300%. Evaluation of the 4A components indicates that 'attraction' scored the highest satisfaction (mean 4.45) , while 'amenities' scored the lowest due to limited sanitation facilities. Furthermore, the event induced traffic congestion within a 2-kilometer radius. In conclusion, WJNC significantly drives the local economy, but demands adaptive mobility management and upgraded public amenities for long-term sustainability. This research was institutionally supported and funded by the Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Sekolah Tinggi Pariwisata AMPTA Yogyakarta, with data facilitation provided by the Dinas Pariwisata Kota Yogyakarta.