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Green Life Style Sebagai Mediator Ecoliteracy dan Green Product Knowledge Terhadap Keputusan Pembelian Konsumen di Kota Ambon Saleky, Saul Ronald Jacob; Souisa, Wendy
SPECTA Journal of Technology Vol 1 No 2 (2017): SPECTA Journal of Technology
Publisher : LPPM ITK

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35718/specta.v1i2.76

To meet the needs and desires, consumers make decisions on the purchase of certain products. In making decisions, consumers are affected and consider many factors. This study aims to examine and analyze the effect of ecoliteracy and green product knowledge to the green lifestyle and purchasing decisions, either directly or indirectly. These results indicate that all independent variables have an effect on the dependent variable. Eco-literacy and green product knowledge have a direct influence on the green lifestyle and purchasing decisions. Furthermore, green lifestyle has a direct influence on consumer purchasing decisions in Ambon City. Similarly eco-literacy and green product knowledge has no direct influence on purchasing decisions through a green lifestyle. These results indicate that the directly effect of eco-literacy and green product knowledge was greater than the indirectly effect of through a green lifestyle. This means that the consumer's decision to buy a green product is more influenced by eco-literacy and green product knowledge than green lifestyle. Therefore, in order to encourage consumers more broadly to make purchases of green product, it would be better and easier for marketers and or manufacturers to enhance the eco-literacy and green product knowledge of the consumer.

Pengaruh Kreativitas Periklanan Terhadap Keputusan Pembelian pada Konsumen Starbucks Coffee di Bandara Internasional Sultan Hasanuddin Makassar Wendy Wendy Souisa
Movere Journal Vol 3 No 2 (2021)
Publisher : Sekolah Tinggi Ilmu Ekonomi (STIE) Tri Dharma Nusantara Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53654/mv.v3i2.182

This study aims to determine the effect of attention, interest, desire and action advertising variables on consumer purchasing decisions for Starbucks Coffee at Sultan Hasanuddin International Airport Makassar. From this study, it was found that there was a significant effect of attention, interest, desire and action advertising variables on consumer purchasing decisions for Starbucks Coffee at Sultan Hasanuddin International Airport Makassar, and the regression equation was obtained: Y = 4,475 + 0,439 (X1) + 0,185 (X2) + 0,409 (X3) + 0,134 (X4). From the equation above, it can be seen that the attention variable has a greater influence when compared to other variables. The importance of consumer assessment of product purchase decisions through advertising must be a concern for the company, therefore it is necessary to further improve the creativity and quality of advertising messages in an effort to obtain good ratings from consumers.

Manajemen Kompensasi dan Kinerja Karyawan pada Industri Makanan Wendy Souisa
Movere Journal Vol 4 No 1 (2022)
Publisher : Sekolah Tinggi Ilmu Ekonomi (STIE) Tri Dharma Nusantara Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53654/mv.v4i1.233

This study aims to determine the effect of compensation management on employee performance in the food and beverage industry in Makassar. From this study found that there is a significant influence between compensation management on the performance of employees of the food and beverage industry in Makassar City. With the calculated F value of 19.116 and R square of 0.165. This study found that management and employees must be able to implement an effective compensation policy that can be mutually beneficial. This finding proves that there is a significant relationship between compensation management and employee performance, where employee performance depends on planning, implementing and controlling effective compensation management.

HUBUNGAN ANTARA KECERDASAN EMOSIONAL DAN KOMITMEN ORGANISASI PADA KARYAWAN HOTEL Wendy Wendy Souisa
Movere Journal Vol 4 No 2 (2022)
Publisher : Sekolah Tinggi Ilmu Ekonomi (STIE) Tri Dharma Nusantara Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53654/mv.v4i2.260

This study aims to determine the relationship between emotional intelligence and organizational commitment to hotel employees in Ambon City. The sample for this study was several different hotel employees in Ambon City totaling 60 people. This study uses a correlation test to determine the level of closeness of the relationship between emotional intelligence variables and organizational commitment, where organizational commitment is divided into three parts, namely affective commitment, continuance commitment, normative commitment. This study found that emotional intelligence had a significant effect on affective commitment and continuance commitment, and emotional intelligence had no significant effect on normative commitment. From this study, the researcher recommends that the factor of emotional intelligence be included in the selection and recruitment standards for hotel employees in Ambon City at all levels

Green Life Style Sebagai Mediator Ecoliteracy dan Green Product Knowledge Terhadap Keputusan Pembelian Konsumen di Kota Ambon Saul Ronald Jacob Saleky; Wendy Souisa
SPECTA Journal of Technology Vol. 1 No. 2 (2017): SPECTA Journal of Technology
Publisher : LPPM ITK

To meet the needs and desires, consumers make decisions on the purchase of certain products. In making decisions, consumers are affected and consider many factors. This study aims to examine and analyze the effect of ecoliteracy and green product knowledge to the green lifestyle and purchasing decisions, either directly or indirectly. These results indicate that all independent variables have an effect on the dependent variable. Eco-literacy and green product knowledge have a direct influence on the green lifestyle and purchasing decisions. Furthermore, green lifestyle has a direct influence on consumer purchasing decisions in Ambon City. Similarly eco-literacy and green product knowledge has no direct influence on purchasing decisions through a green lifestyle. These results indicate that the directly effect of eco-literacy and green product knowledge was greater than the indirectly effect of through a green lifestyle. This means that the consumer's decision to buy a green product is more influenced by eco-literacy and green product knowledge than green lifestyle. Therefore, in order to encourage consumers more broadly to make purchases of green product, it would be better and easier for marketers and or manufacturers to enhance the eco-literacy and green product knowledge of the consumer.

THE INFLUENCE OF PRODUCT QUALITY AND HEDONIC SHOPPING MOTIVES ON CONSUMER LOYALTY FOR WOMEN'S CLOTHING PRODUCTS PARISSA BRAND PANTS AT ROBINSONDEPARTMENT STORE MALUKU CITY MALL Wendy Souisa; Grace H. Tahapary
Jurnal Ekonomi Vol. 12 No. 04 (2023): Jurnal Ekonomi, 2023
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

This research aims to determine the influence of product quality and hedonic shopping motives on consumer loyalty for Parissa brand women's clothing products at Robinson Department Store Maluku City Mall. The population in this study was 100 consumers of Parissa brand women's clothing at Robinson Department Store Maluku City Mall. By using Hair calculations, the sample used in this research was 100. The data collection technique was by administering questionnaires to respondents. Data were analyzed using validity, reliability, classical assumption tests, normality tests, multicollinearity tests, heteroscedasticity tests. The data analysis technique used to test the hypothesis is multiple regression. Based on data analysis, the results of this research show that: Product Quality has a significant effect on Consumer Loyalty, as evidenced by the coefficient value of -0.344. The Sig of 0.000 is smaller than 0.05. Hedonic shopping motives have a significant effect on consumer loyalty, as evidenced by a coefficient value of 0.382. A Sig of 0.000 is greater than 0.05.

Entrepreneurial Resilience and Adaptation in Times of Crisis: A Bibliometric Study on Business Continuity in SMEs Syahribulan Syahribulan; Pardin Lasaksi; Syurwana Farwita Samuddin; Wendy Souisa; Abdul Hafid
West Science Social and Humanities Studies Vol. 2 No. 05 (2024): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v2i05.875

This bibliometric analysis investigates the evolving landscape of research on small and medium-sized enterprises (SMEs) focusing on entrepreneurial resilience and adaptation strategies in times of crisis. By utilizing VOSviewer for thematic clusterization and trend analysis, the study maps out the interrelationships among key research themes and tracks their evolution from 2019 to 2022. The analysis identifies foundational themes such as crisis management and performance, alongside emergent themes like digital transformation and gender issues. Furthermore, the research highlights underexplored areas, including the impacts of natural disasters and the role of employees in organizational resilience, presenting potential avenues for future scholarly work. Additionally, an examination of author collaboration networks reveals robust partnerships and suggests areas for potential interdisciplinary research.

The Influence of Influencer Collaboration, Augmented Reality Marketing, and Personalized Recommendations on Consumer Purchasing Decisions in the Beauty Industry in Indonesia Frans Sudirjo; Chevy Herli Sumerli A.; Wendy Souisa; Arnes Yuli Vandika
West Science Social and Humanities Studies Vol. 2 No. 05 (2024): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v2i05.905

This study investigates the influence of influencer collaboration, augmented reality marketing, and personalized recommendations on consumer purchasing decisions in the beauty industry in Indonesia. A quantitative analysis was conducted based on survey data collected from 170 Indonesian consumers. The findings reveal significant positive relationships between influencer collaboration, augmented reality marketing, personalized recommendations, and consumer purchasing decisions. Influencer collaboration, augmented reality marketing, and personalized recommendations emerged as critical drivers of consumer behavior, highlighting the importance of digital marketing strategies in shaping purchase intentions and driving sales in the competitive beauty market. These findings offer valuable insights for marketers and businesses seeking to optimize their marketing strategies and enhance consumer engagement in the Indonesian beauty industry.

The Effect of Organizational Culture, Digital Marketing Strategy, Service Quality, and Environmental Sustainability on Customer Satisfaction of MSME products in Indonesia Loso Judijanto; Wendy Souisa; Arief Yanto Rukmana; Keni Kaniawati; Okta karneli
Jurnal Riset Ekonomi Manajemen (REKOMEN) Vol. 6 No. 2 (2023): REKOMEN (Riset Ekonomi dan Manajemen)
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/rekomen.v6i2.1177

This research investigates the various factors influencing customer satisfaction in Indonesia's context of Micro, Small, and Medium Enterprises (MSMEs). By examining the interaction between organizational culture, digital marketing strategy, service quality, and environmental sustainability, this study aims to explain how these elements collectively influence customer satisfaction. Data was collected from 300 Indonesian MSMEs and their customers and analyzed using Smart-PLS 4. The results showed a significant positive relationship between these factors and customer satisfaction. Organizational culture, digital marketing strategy, service quality, and environmental sustainability have different but interconnected roles in shaping customer satisfaction in Indonesian MSMEs. The findings provide valuable insights for MSMEs in Indonesia, showing that developing a customer-centric culture, implementing effective digital marketing strategies, maintaining high service quality standards, and integrating sustainability practices can improve customer satisfaction and contribute to business growth and competitiveness in this dynamic market.

Analysis of the Role of Service Innovation and Product Quality in Revitalizing Culinary Business in Malang Adinugroho, Iwan; Panjaitan, Feliks Anggia Binsar Kristian; Samuddin, Syurwana Farwita; Sutanto, Himawan; Souisa, Wendy
West Science Business and Management Vol. 2 No. 04 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i04.1498

This study investigates the role of service innovation and product quality in revitalizing culinary businesses in Malang. Using a quantitative research design, data were collected from 66 culinary business owners and managers through a structured questionnaire, with responses measured on a 5-point Likert scale. The analysis, conducted using SPSS version 25, revealed that both service innovation and product quality significantly contribute to business revitalization, with product quality demonstrating a stronger influence. These findings highlight the importance of integrating innovative service delivery methods with consistent product quality to enhance customer satisfaction and sustain competitiveness. The study offers valuable insights for culinary entrepreneurs and policymakers aiming to foster sustainable growth in Malang's culinary industry.

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