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STRATEGI KOMUNIKASI PARTAI POLITIK MELALUI MEDIA SOSIAL DALAM MENINGKATKAN POPULARITAS DAN ELEKTABILITAS: (Studi Pengelolaan Media Sosial DPP Partai NasDem) Holilah, Ilah
AdZikra : Jurnal Komunikasi & Penyiaran Islam Vol. 14 No. 2 (2023): Juli-Desember
Publisher : Program Studi Komunikasi dan Penyiaran Islam Fakultas Dakwah UIN Sultan Maulana Hasanuddin Banten

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32678/adzikra.v14i2.10015

Abstract

Political communication is a form of message delivery characterized by political messages with the aim of influencing the masses. The presence of social media is certainly used as a communication tool by political parties, legislative candidates, government and activists. Social media plays an important role in letting political parties inform the general public about their political activities. Social media is used for political purposes by political parties because with social media the audience can be easily influenced. The aim of this research is to find out how the NasDem political party manages its social media to communicate with the public, especially in terms of increasing the party's popularity and electability. The method used in this research is a qualitative research method with a sociological approach. The object of this research is the social media of the NasDem Party, which is one of the political parties in Indonesia. The data needed in this research is divided into 2 (two) sources, namely primary data and secondary data. The methods used to search for data in this research were observation, interviews and document study. Based on the research results, it can be concluded that the unanimous strategy of the National Democratic Political Party (NasDem) in its efforts to provide a boost to its electoral electability is considered to be running smoothly, and the results benefit the NasDem political party itself. So that the NasDem Political Party has succeeded in proving its ability to compete with other major political parties in Indonesia.
PENGARUH BERMAIN GAME ONLINE MOBILE LEGENDS TERHADAP ETIKA BERKOMUNIKASI MAHASISWA MUSLIM Rosalina, Mita; Holilah, Ilah; Nurwahyu, Tb; Hasanah, Umdatul; Asia T, Nur
DIALEKTIKA KOMUNIKA: Jurnal Kajian Komunikasi dan Pembangunan Daerah Vol. 12 No. 2 (2024): DIALEKTIKA KOMUNIKA: Jurnal Kajian Komunikasi dan Pembangunan Daerah
Publisher : Universitas Islam Syekh Yusuf

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33592/dk.v12i2.7401

Abstract

This research is motivated by the popularity of online games that are currently very popular. One of them is the mobile legends game, which is very popular among students. Many students play this game besides being a hobby, it can also be a medium of entertainment that has an impact afterwards when playing. This study uses a quantitative approach method where the data presented is in the form of numbers. The research sample consisted of 95 respondents who were analyzed using the Slovin formula, data collection using the distribution of Likert scale model questionnaires, and analysis techniques using the help of SPSS software version 25. The results of this study indicate that there is an influence of playing mobile legends games on communication ethics among students of the faculty of da'wah UIN Sultan Maulana Hasanuddin Banten. This is shown by producing a hypothesis test with a calculated t value of 6.045 which exceeds the t table value of 1.661 and obtains a significant value of 0.000 where the significant value of 0.000 <0.05, so it can be concluded from these results that the rejection of the null hypothesis (Ho) and acceptance of the alternative hypothesis (Ha). And the influence of playing online mobile legends games on communication ethics among students of the faculty of da'wah UIN Sultan Maulana Hasanuddin Banten.
The Transformation of Tablighi Jamaat's Da'wah: Digital Adaptation and Political Engagement in Indonesia Hasanah , Umdatul; Holilah, Ilah; Saeful Milah, Aang; Halimatusa’diah, Halimatusa’diah
Ilmu Dakwah: Academic Journal for Homiletic Studies Vol 19 No 1 (2025): Ilmu Dakwah: Academic Journal for Homiletic Studies
Publisher : Faculty of Da'wah and Communication, UIN Sunan Gunung Djati, Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/idajhs.v19i1.45960

Abstract

This research examines the evolving da'wah dynamics among Tablighi Jamaat adherents in Indonesia. Founded by Muhammad Ilyas Al-Kandahlawi in India in 1926, this transnational movement has significantly impacted Indonesia's Islamic landscape through systematic propagation practices including khuruj (preaching journeys), jaulah (local rounds), and chillah (40-day periods). The movement's da'wah methodologies are rooted in Jamaat tradition, transmitted through written texts, particularly Fadhailul A'mal, and oral bayan (lectures) by amirs (leaders). This investigation addresses a scholarly gap by uncovering transformative shifts in Tablighi Jamaat's da'wah practices—previously underexplored areas that reveal how traditional Islamic missionary methods adapt to contemporary Indonesian contexts while maintaining doctrinal authenticity. Using qualitative analysis, this study demonstrates that da'wah exhibits inherent dynamism, evolving alongside cultural and civilizational advancements. This dynamism is evident in Tablighi Jamaat's traditions, where the movement maintains strict adherence to core principles while implementing modifications in practical application methods.The findings reveal notable conceptual adaptability in how current followers execute da'wah activities, representing a balance between preserving traditional methodology and responding to contemporary challenges. This adaptability demonstrates the movement's capacity to navigate modern contexts without compromising fundamental beliefs. The study contributes new insights into the intersection of traditional Islamic practices and contemporary Indonesian society, showing how religious movements maintain authenticity while embracing necessary adaptations. However, the research acknowledges methodological limitations and restricted thematic scope, indicating areas requiring further exploration in future research endeavors to fully understand these complex transformation processes.
Konstruksi Internalisasi Empati : Strategi Komunikasi Digital @prosemicolon dalam Literasi Kesehatan Mental Generasi Z Holilah, Ilah; Purwanti, Eneng
AdZikra : Jurnal Komunikasi & Penyiaran Islam Vol. 17 No. 1 (2026): Januari-Juni
Publisher : Program Studi Komunikasi dan Penyiaran Islam Fakultas Dakwah UIN Sultan Maulana Hasanuddin Banten

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32678/adzikra.v17i1.12740

Abstract

This study explores the construction of empathy internalization as a counter-narrative to digital toxicity, focusing on the Instagram account @prosemicolon. Utilizing Pierre Bourdieu's Theory of Practice, the research examines how digital communication strategies facilitate the deep absorption of mental health values among Generation Z. A qualitative case study was conducted, analyzing 117 posts and audience interactions from September 2021 to June 2024 through digital observation and in-depth interviews. Findings reveal that @prosemicolon achieves empathy internalization by integrating consistent aesthetic visuals with highly relatable personal narratives. This strategic synergy allows Gen Z to move beyond passive information consumption toward active internal adoption of mental health literacy. The study concludes that structured community-led digital communication is effective in fostering cognitive and affective internalization, transforming the digital arena into a sustainable 'safe space' for psychological empowerment.