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ANALISIS PENGARUH CUSTOMER EXPERIENCE TERHADAP PEMBELIAN ULANG (Studi Kasus pada Konsumen Restoran Gudeg Yu Djum Jln. Kaliurang Km. 5 Koncoran Gg. Sri Katon 2 Yogyakarta) Zaenuri, Muhamad; Sutanto, Aftoni
Jurnal Fokus Manajemen Bisnis Vol 5, No 1 (2015)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v5i1.1618

Abstract

This study aims to determine the effect of the repurchase of Gudeg Yu Djum restaurant. The sample used in this study amounted to 100 respondents, while the sampling method used was purposive sampling method. Data analysis method used is quantitative analysis using validity and reliability tests, F tests, coefficient of determination, t tests and multiple linear regression analysis. Analysis tools using multiple linear regression methods can be concluded that the sense variable has no significant effect on repurchases with a significance value (P value) of 0.840> 0.05, the feel variable has a significant effect on repeat purchases with a significance value (P value) of 0.007 <0 , 05, think variable has a significant effect on repurchase with a significance value (P value) of 0.005 <0.05, Act variable has no significant effect on repurchase with a significance value (P value) 0.945> 0.05, the relate variable has a significant effect on repurchase with a significance value (P value) 0.042 <0.05. Simultaneously sense, feel, think, act, and relate, significantly influence the repurchase with an F count of 22,010 with a significant number (P value) 0,000 <0.005. The coefficient of determination generated is 0.515, which means 51.5% change in the repurchase variable is explained by the variables sense, feel, think, act, and relate together, while the remaining 48.5% is explained by other variables not included in this research.
The Effect of Training on Employee Productivity at PT Atrust Mitra Usaha Indonesia Ice Tea Division Jabodetabek Zaenuri, Muhamad; Irawan, Pristanto Ria; Rahman, Erik; Fa’uzobihi, Fa’uzobihi
JISIP: Jurnal Ilmu Sosial dan Pendidikan Vol 8, No 1 (2024): JISIP (Jurnal Ilmu Sosial dan Pendidikan) (Januari)
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jisip.v8i1.6179

Abstract

The purpose of this research is to determine the effect of training on employee work productivity at PT. Atrust Mitra UsahaIndonesian Ice Tea Division Jabodetabek This research uses quantitative descriptive methods with data collection techniques through distributing questionnaires and library data. This research uses the method saturated sampling which are used in total 74 employees at PT. Atrust Mitra Usaha Indonesian Ice Tea Division Jabodetabek, using simple linear regression data analysis techniques. The results of this research show that there is an influence between training and performance work productivity positive influence strong and has an influential contribution of 68,2% on work productivity variables. It is hoped that the results of this research will contribute to further research.