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Application of Customer Relationship Marketing Towards Customer Loyalty Through Trust in Bank Ade Permana, Angga; Firdaus, Muhammad; Dimyati, Muhaimin
Wiga : Jurnal Penelitian Ilmu Ekonomi Vol. 10 No. 2 (2020): September 2020
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Customer relationship marketing as a strategy to build good relationships with customers in the long run by combining the ability to respond directly and to serve customers with high interaction. The purpose of this study is whether customer relationship marketing influences customer loyalty through trust, directly or indirectly. The sampling technique that researchers took was Nonprobability sampling and using purposive sampling. The type of research method used in this research is path analysis, t-test, determination R2 . The path analysis results show that the variable component of customer relationship marketing which includes commitment and conflict handling has a significant direct relationship to trust and loyalty while communication does not have a negative influence or a negative effect on customer trust or loyalty

Pengaruh Ukuran PerusahaanTerhadap Kinerja Intelectual Capital dengan Stuktur Kepemilikan sebagai Variabel Moderating Di Bursa Efek Indonesia Haifah Haifah; Wiwik Fitria Ningsih; Angga Ade Permana
RELASI : JURNAL EKONOMI Vol 17 No 1 (2021)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v17i1.415

This study aims to test empirically regarding the effect of company size on the intellectual capital performance of banking companies listed on the Indonesia Stock Exchange. This study uses Classical Assumption Analysis, VA, VACA, VAHU and STVA to measure the Performance of Intellectual Capital also using Multiple Regression analysis, Determination Test , F test, t test also Moderated Regression Analysis (MRA) To test empirically the effect of institutional ownership structure on the relationship between company size and intellectual capital performance of banking companies listed on the Indonesia Stock Exchange. The population of this study is 43 listed banking companies. in the Indonesia Stock Exchange in 2014-2018 where the research sample was taken using the simple random sampling method of 11 samples. The results show that the size of the company does not have an influence on the intellectual capital performance of commercial bank companies listed on the Indonesian Stock Exchange for the period 2014-2018. And that the institutional ownership structure has no effect on the relationship between company size and the intellectual capital performance of commercial bank companies listed on the Indonesia Stock Exchange for the period 2014-2018. Keywords: Company Size; Intellectual Capital Performance; Institutional Ownership Structure

Application of Customer Relationship Marketing Towards Customer Loyalty Through Trust in Bank Angga Ade Permana; Muhammad Firdaus; Muhaimin Dimyati
Wiga : Jurnal Penelitian Ilmu Ekonomi Vol. 10 No. 2 (2020): September 2020
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/wiga.v10i2.622

Customer relationship marketing as a strategy to build good relationships with customers in the long run by combining the ability to respond directly and to serve customers with high interaction. The purpose of this study is whether customer relationship marketing influences customer loyalty through trust, directly or indirectly. The sampling technique that researchers took was Nonprobability sampling and using purposive sampling. The type of research method used in this research is path analysis, t-test, determination R2 . The path analysis results show that the variable component of customer relationship marketing which includes commitment and conflict handling has a significant direct relationship to trust and loyalty while communication does not have a negative influence or a negative effect on customer trust or loyalty

Pengaruh Komitmen, Komunikasi Dan Penanganan Masalah Terhadap Kepercayaan Nasabah Pada Bank Jatim Cabang Banyuwangi Angga Ade Permana; Muhammad Firdaus; Muhaimin Dimyati
RELASI : JURNAL EKONOMI Vol 16 No 2 (2020)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v16i2.366

This study analyzes the effect of commitment, communication, and problem handling on customer trust. The purpose of this study is to test and analyze commitment, communication, and handling problems to customer trust simultaneously or partially. The sampling technique in this study is nonprobability sampling and uses purposive sampling. The sample in this study amountedto 125 sample respondents to customers. The research method used in this study is multiple linear regression, t-test, f test,and the coefficient of determination R2. based on the results of the study indicate that the variables commitment (????1), communication(????2), and problem handling (????3) simultaneously influence the customer's trust and commitment variable (????1) and problem handling (????3) partially effect on customer trust while communication (????2) has no partial effect on customer trust in the East Java bank in Banyuwangi. Keywords:commitment, communication, problem handling,andtrust

Pengaruh Ukuran PerusahaanTerhadap Kinerja Intelectual Capital dengan Stuktur Kepemilikan sebagai Variabel Moderating Di Bursa Efek Indonesia Haifah Haifah; Wiwik Fitria Ningsih; Angga Ade Permana
RELASI : JURNAL EKONOMI Vol 17 No 1 (2021)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v17i1.415

This study aims to test empirically regarding the effect of company size on the intellectual capital performance of banking companies listed on the Indonesia Stock Exchange. This study uses Classical Assumption Analysis, VA, VACA, VAHU and STVA to measure the Performance of Intellectual Capital also using Multiple Regression analysis, Determination Test , F test, t test also Moderated Regression Analysis (MRA) To test empirically the effect of institutional ownership structure on the relationship between company size and intellectual capital performance of banking companies listed on the Indonesia Stock Exchange. The population of this study is 43 listed banking companies. in the Indonesia Stock Exchange in 2014-2018 where the research sample was taken using the simple random sampling method of 11 samples. The results show that the size of the company does not have an influence on the intellectual capital performance of commercial bank companies listed on the Indonesian Stock Exchange for the period 2014-2018. And that the institutional ownership structure has no effect on the relationship between company size and the intellectual capital performance of commercial bank companies listed on the Indonesia Stock Exchange for the period 2014-2018. Keywords: Company Size; Intellectual Capital Performance; Institutional Ownership Structure

The effect of product quality, brand image, promotion, and price on consumer purchase decisions in umkm on car-free day kab. Jember Permana, Angga Ade; Kusuma, Dedy Wijaya; Sinrungtam, Wasana; Putra, Ihrom Caesar Ananta; Wahid, Abdul
ABM: International Journal of Administration, Business and Management Vol 7 No 2 (2025): December 2024 - May 2025
Publisher : LPPM Institut Teknologi dan Sains Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar

Previous research is the most important thing in a research or scientific article. Previous research is useful for strengthening theories and phenomena that affect variables. This article reviews the Influence of Product Quality, Brand Image, Promotion and Price on Consumer Purchasing Decisions at UMKM Car Free Day Kab. Jember. The purpose of writing this marketing management literature review article is to build a hypothesis that can be used in further research. The results of this study are: 1) Product Quality partially does not affect consumer Purchasing Decisions; 2) Brand Image partially does not affect consumer Purchasing Decisions; 3) Promotion partially affects consumer Purchasing Decisions; 4) Price partially does not affect Consumer Purchasing Decisions; 5) Product Quality, Brand Image, Promotion and Price simultaneously affect Consumer Purchasing Decisions at UMKM Car Free Day, Jember regency.

Pemberdayaan Masyarakat dalam Pengelolaan Sampah dan Kesehatan Lingkungan serta Digitalisasi UMKM Muhdar, Muhdar; Musaiyadi, Musaiyadi; Amin, Saiful; Permana, Angga Ade; Kusuma, Dedy Wijaya
Capacitarea : Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 3 (2024): September - Desember
Publisher : Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/capacitarea.2024.004.03.16

Kegiatan pengabdian masyarakat ini bertujuan untuk memberdayakan masyarakat melalui pengelolaan sampah dan digitalisasi UMKM di Desa Cantuk, Kecamatan Singojuruh, Kabupaten Banyuwangi. Program pengelolaan sampah dirancang untuk meningkatkan kesadaran dan partisipasi masyarakat dalam menjaga kebersihan lingkungan melalui penerapan prinsip 3R (Reduce, Reuse, Recycle). Sementara itu, program digitalisasi UMKM bertujuan untuk membantu pelaku usaha dalam memanfaatkan teknologi digital guna memperluas jangkauan pasar, meningkatkan efisiensi operasional, dan daya saing bisnis. Metode pelaksanaan melibatkan pendekatan partisipatif dengan kegiatan sosialisasi, pelatihan, dan praktik langsung. Program pengelolaan sampah melibatkan edukasi daur ulang, sementara program digitalisasi UMKM mencakup pelatihan penggunaan platform e-commerce, media sosial, dan alat digital lainnya. Salah satu UMKM, yaitu Omah Kripik Laris, mengalami peningkatan signifikan dalam jumlah pelanggan setelah dilakukan branding, pembaruan kemasan, pembuatan logo, serta aktivasi akun media sosial dan e-commerce. Hasil dari kegiatan ini menunjukkan peningkatan kesadaran masyarakat dalam pengelolaan sampah serta kemampuan UMKM dalam memanfaatkan teknologi digital. Dengan demikian, program ini tidak hanya memberikan solusi terhadap permasalahan lingkungan, tetapi juga mendukung keberlanjutan ekonomi masyarakat setempat melalui pemberdayaan UMKM.

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