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All Journal Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan SANGKEP: Jurnal Kajian Sosial Keagamaan Jurnal Riset Mahasiswa Dakwah dan Komunikasi (JRMDK) Idarotuna: Jurnal Kajian Manajemen Dakwah Journal of Community Development and Disaster Management Journal of Islamic Management Ad-DA’WAH: Dakwah dan Komunikasi Islam Journal International Dakwah and Communication HIKMAH: Jurnal Ilmu Dakwah dan Komunikasi Islam Al-ihsan : Jurnal Pengabdian Agama Islam
Romadi, Pipir
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Physics Social Sciences Other

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Mafia sholawat: The shift of Sufism proselytization in Indonesia Hasanah Fitri, Cinto; Riski Andria, Yoga; Romadi, Pipir
Journal of Islamic Management Vol. 6 No. 1 (2026): January
Publisher : Program Studi Manajemen Dakwah Fakultas Dakwah dan Komunikasi UIN Sunan Ampel Surabaya, UIN Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/jim.v6i1.2028

Abstract

This research explains the shift of Sufism da'wah in Indonesia with the phenomenon of mafia sholawat in the current era. This research analyzes the shift in Sufism da'wah in Indonesia with the emergence of the mafia sholawat phenomenon, the factors that influence it, and its impact on Muslim society in Indonesia. The author uses a qualitative method with a netnography approach and literature review. By observing videos on social media and also articles related to the shift in Sufism da'wah and mafia sholawat. The results of this study show that the sholawat mafia packages Sufism da'wah with a different approach. This approach attracts young people and marginalized groups such as street children and punk communities to engage in religious activities. The findings reveal a polarized community response split into two groups. Some support it as an innovative da'wah strategy and a strategy that is easily accepted by the younger generation, while others criticize it as an activity that violates adab and can damage the image of Islam itself
Gaya Komunikasi Dakwah Nahi Munkar: Studi Netnografi Pada Akun Instagram @wajdi_azim Rakhmawati, Kamila; Romadi, Pipir
Ad-DA'WAH Vol 24 No 1 (2026): Dakwah, Komunikasi dan Penyiaran Islam
Publisher : INSTITUT PEMBINA ROHANI ISLAM JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59109/addawah.v24i1.160

Abstract

One of the other terms of the word da'wah is amar ma'ruf nahi munkar, which means to invite goodness and prevent evil. In the context of da'wah nahi munkar , there is a da'I who pursues the da'wah sector, namely ustadz Wajdi Azim who is active in preaching on social media, one of which is Instagram in @wajdi_azim account. Da'wah nahi munkar is indeed not as easy as imagined, so in conveying this message or material of da'wah nahi munkar, Ustadz Wajdi Azim experienced controversy with mad'u or Instagram users who failed to understand the essence of the da'wah nahi munkar that he did. Therefore, this study aims to analyze in a terotits, what communication style is used by Ustadz Wajdi Azim in conveying da'wah messages. This research uses two research methods, namely the qualitative method with a netnography study approach and the library reasserch method. The hail from this study shows that, in conveying the message of da'wah nahi munkar, Ustadz Wajdi Azim uses a controlling communication style and an analytical communication style, which is based on the four theories of communication style put forward by Carl Jung (1921)
Co-Authors Basmura, Dhiadzaka Fawwaz Eko Saputra Hafish, Muhammad Hasanah Fitri, Cinto Husin Husin, Husin Khairuddin - Khairudin Khairudin Latifah, Tita Muhammad Irham Muhlasin, Muhlasin Nabillah, Aini Pratama , Ryan Rakhmawati, Kamila Revan, Muhammad Riski Andria, Yoga Usman Usman