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All Journal Jurnal Riset Mahasiswa Dakwah dan Komunikasi (JRMDK) Journal of Economics, Entrepreneurship, Management Business and Accounting
Hafish, Muhammad
Unknown Affiliation
Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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COSPLAY NARUTO DALAM PERSONAL BRANDING USTAZ MARZUKI IMRON DAN KONSUMSI DAKWAH ANAK MUDA DI YOUTUBE Hafish, Muhammad; Romadi, Pipir
Jurnal Riset Mahasiswa Dakwah dan Komunikasi Vol 7, No 1 (2025)
Publisher : Universitas Islam Negeri Sultan Syarif Kasim Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24014/jrmdk.v7i1.33466

Abstract

Penelitian ini mengkaji personal branding dan media baru. Tujuan dari penelitian ini adalah untuk menganalisis personal branding Ustaz Naruto atau Marzuki Imron dalam konsumsi dakwah generasi muda di media sosial khusunya YouTube. Dalam penelitian ini ada dua masalah yang dirumuskan. Pertama, wacana apa yang menyebabkan lahirnya ustaz YouTube di Indonesia. Kedua, bagaimana peran personal branding mempengaruhi image dan daya tarik Ustaz Naruto terhadap konsumsi dakwah generasi muda di platform YouTube? Penelitian ini menggunakan metode kualitatif dengan penekanan pada karya etnografi online (netnografi). Hasil penelitiannya dibuat dalam beberapa poin penting. Pertama, Ustaz Marzuki Imron adalah seorang pendakwah yang berdakwah dengan cosplay Naruto. Kedua, salah satu faktor yang mendukung keberhasilan dakwah ustaz Naruto adalah model komunikasi interpersonal. Ketiga, Youtube menjadi saluran atau media yang digunakan oleh ustaz Marzuki Imron dalam berdakwah. Keempat, materi dakwahnya meliputi ketakwaan, rezeki, dan syukur. Dan dakwah yang dibawakan oleh ustaz Naruto di media sosial Youtube memberikan respon yang positif dari kalangan anak muda yang mempunyai hobi yang sama.
The Impact of Innovation Strategies on Competitive Advantage: The Role of Students in the Digital Creative Industry during Industry 5.0 Dewantara, Hajar; Hafish, Muhammad; Pranata, Muhammad Aldi; Fitriah R, Ulfa
Journal of Economics, Entrepreneurship, Management Business and Accounting Vol 2 No 2 (2024): Volume 2, Issue 2, May 2024
Publisher : CV. Sakura Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61255/jeemba.v2i2.358

Abstract

The purpose of this study is to analyze the impact of innovative strategies on the competitiveness of creative industry businesses in the Industry 5.0 era. This study aims to analyze the impact of innovative strategies on the competitiveness of creative industry businesses in the Industry 5.0 era, as well as explore the role of students in supporting innovation in the sector. The role of teachers in encouraging innovation in a particular sector. The analysis method used is a quantitative descriptive approach with data collection. The analysis method used is a quantitative descriptive approach with data collection. through a survey of students working in the digital creative industry. The results showed that innovation strategies, including new product/service development, process innovation, and function modification, have a significant influence in creating sustainable competitive advantages for companies. Students, as a young generation who are educated and familiar with technology, have great potential to contribute to innovation in the digital creative industry through fresh mindsets, openness to new ideas, and responsiveness to change.
Co-Authors Fitriah R, Ulfa Hajar Dewantara Pranata, Muhammad Aldi Romadi, Pipir