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All Journal NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Indonesian Journal of Society Engagement (IJSE) RESLAJ: Religion Education Social Laa Roiba Journal Jurnal Cendekia Ilmiah
Sumardjijati, Sumardjijati
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Religion Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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STRATEGI KOMUNIKASI PEMASARAN PADA AKUN @DUALIMA.GARAGE DI INSTAGRAM Rachmadi, Rizqi; Sumardjijati, Sumardjijati
NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Vol 11, No 1 (2024): NUSANTARA : Jurnal Ilmu Pengetahuan Sosial
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jips.v11i1.2024.407-417

Abstract

Penelitian ini bertujuan untuk mendeskripsikan strategi komunikasi pemasaran Dua Lima Garage melalui media sosial Instagram. Metode penelitian menggunakan pendekatan kualitatif melalui pengumpulan data berupa wawancara mandalam, studi literature, dan dokumentasi. Fokus penelitian ini menggunakan model 7C Framework yang merupakan kerangka kerja untuk merancang perusahaan berinteraksi dengan pelanggannya dalam sistem komunikasi pemasaran online yang efektif. Hasil penelitian ini menunjukkan bahwa Dua Lima Garage telah memenuhi 7 elemen dalam melakukan strategi komunikasi pemasaran melalui media sosial Instagram, meskipun pada elemen commerce belum terbentuk secara sempurna. Kemudahan fitur-fitur yang terdapat pada media sosial Instagram dapat menunjang strategi yang telah ditentukan Dua Lima Garage sehingga penyebaran informasi produk mobil bekas dilakukan dengan tepat dan menjangkau pengguna yang lebih luas.
Persepsi Gen Z terhadap Pesan Kesehatan Mental di Media Sosial: Analisis Deskriptif atas Fenomena Self-diagnose di Kalangan Generasi Z Nahari, Muhammad Javier Ramadhan; Sumardjijati, Sumardjijati
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 10 No 2 (2026): APRIL 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v10i2.5832

Abstract

This study aims to understand how Generation Z perceives mental health messages on social media and how these perceptions relate to self-diagnosis tendencies. Employing a qualitative descriptive approach, the research involved seven active users of TikTok and X who had previously self-diagnosed after engaging with mental health-related content. Data were collected through in-depth interviews and content observation, then analyzed using the Miles, Huberman model. The findings reveal that mental health messages are interpreted emotionally and contextually, shaped more by personal experience than professional knowledge. The novelty of this study lies in integrating social perception theory to explain how Gen Z constructs meaning from digital messages while highlighting the mediating role of media literacy in self-diagnosis. The results contribute theoretically to digital health communication studies and offer a foundation for designing empathetic and evidence-based communication strategies on social media platforms.
Hubungan Interpersonal Pengguna Dating Apps Bumble (Studi Kualitatif Hubungan Interpersonal Generasi Z Melalui Dating Apps Bumble) Triandini, Raisya Aqilah; Sumardjijati, Sumardjijati; Tutiasri, Ririn Puspita
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 10 No 2 (2026): APRIL 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v10i2.5790

Abstract

This study aims to understand how interpersonal relationships are formed and developed among Bumble users, especially Generation Z, through the Bumble dating app. Using a descriptive qualitative approach, this study involved 8 Bumble user informants aged 19-27 years who live around cities, especially in East Java Province who were interviewed. Bumble facilitates introductions, the success of relationships depends on self-disclosure, trust, consistent communication, and emotional readiness. Most interactions fail when reaching the affective or stable exchange stage that has been explained in Social Penetration Theory is the main concept used to explain the developmental phases of interpersonal relationships, starting from orientation, affective exploration, affective exchange, and ending at the stable exchange stage. The theoretical implications of this study strengthen the relevance. In conclusion, Bumble functions as an intermediary medium, while the dynamics of user communication determine the sustainability of interpersonal relationships.
Co-Authors Anggie Febriyanti Anindya Vania Vashti G.S Bayu Setiawan Edna Diva Aurelia, Winona Kusuma, Ade Nabilla Zartaleily, Resa Nafisah, Kimyatun Nahari, Muhammad Javier Ramadhan Pramesetya, Sandra Astri Rachmadi, Rizqi Raharjo, Anggie Febriyanti Rahma, Fatikhatur Reza Mehdi Fauzi Ririn Puspita Tutiasri Telaumbanua, Vortumei Triandini, Raisya Aqilah Wahyu Santoso