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All Journal ANDHARUPA PRoMEDIA Jurnal Visi Komunikasi Jurnal Komunikasi Korporasi dan Media (JASIMA)
Kumalasari, Astini
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Arts Humanities Computer Science & IT Languange, Linguistic, Communication & Media Social Sciences

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CONTENT ANALYSIS OF SPICE UP THE WORLD CAMPAIGN CONTENT ON GOOGLE ARTS AND CULTURE PLATFORM: Analisis Isi Konten Kampanye Spice Up The World Pada Platform Google Arts and Culture Nugraha, Farhan Rizqullah; Mardiana, Lisa; Kumalasari, Astini
Jurnal Komunikasi Korporasi dan Media (JASIMA) Vol. 4 No. 2 (2023)
Publisher : Program Studi Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Mulawarman

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Abstract

The decline in the glory of Indonesian spices has made the government want to restore the glory of spices to the past. The government has created a campaign program called Spice Up The World in collaboration with Google, where the campaign is in the form of content uploaded to the Google Arts and Culture platform. The choice of cooperation and the use of these platforms is more effective because the content is connected to the internet, technology and is free of charge. So that it can be reached by the world community. The purpose of this study is to analyze the contents of the Spice Up The World campaign content on the Google Arts and Culture platform and to find out the contents of the message and the message form of the campaign contents. This study used a content analysis research method with a descriptive approach. This study uses the theory of digital communication, campaigns, and 7C content analysis. Primary data was obtained from collecting Spice Up The World content documents in the form of images, symbols, text and so on using a coding method that describes the meaning of the various functions, themes and visual forms of the content. The results of the study show that 1) the form of the message is presented in the form of photos, drawings, illustrations, sound infographics, and videos, 2) the content of the message is additional information (knowledge) for the reader.
Analisis AISAS Penggunaan Brand Ambassador dalam Komunikasi Pemasaran Digital Realfood Utami, Sindy Masta; Mardiana, Lisa; Kumalasari, Astini
PRoMEDIA Vol 10, No 1 (2024): PROMEDIA
Publisher : UNIVERSITAS 17 AGUSTUS 1945 JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52447/promedia.v10i1.7502

Abstract

AbstractThe use of brand ambassadors in Indonesia has shown a significant increase in recent years. Many companies in Indonesia have switched to using brand ambassadors and public figures to promote products in order to increase consumer buying interest, this is due to the increasing level of competition so that it is increasingly competitive. Based on this, Realfood conducts a marketing communication strategy to maintain its existence by collaborating with celebrities from South Korea as brand ambassadors in mini content advertisements. The method applied in this research is descriptive qualitative research method and uses two data sources, namely primary data sources secondary data. Primary data is collected by researchers directly through the interview and observation process, while secondary data is obtained through journals and observations. The results of this study indicate that, the use of brand ambassadors can influence consumer attention (attention), arouse buying interest (interest), and make consumers to find out information (search), encourage consumer action (action) to interact and share information (share) related to Realfood products.Keywords: Brand Ambassador, Realfood Advertising, Consumer Purchase Interest, AISAS
IDENTITAS BANGUNAN KOTA LAMA SEBAGAI BAGIAN KOMUNIKASI PERSUASIF DALAM PARIWISATA Mukaromah, Mukaromah; Kumalasari, Astini
ANDHARUPA: Jurnal Desain Komunikasi Visual & Multimedia Vol. 6 No. 02 (2020): August 2020
Publisher : Dian Nuswantoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/andharupa.v6i02.3642

Abstract

AbstrakKota Semarang yang membidik sektor pariwisata, berupaya menampilkan identitas ikon kota yang lebih variatif tidak hanya Tugumuda dan Lawang Sewu. Kawasan Kota lama Semarang adalah salah satu prioritas. Instagram adalah media pilihan untuk kegiatan sosialisasi ikon kota dengan target bidik anak muda. Akun instagram @disbudparkotasemarang adalah akun resmi dinas kebudayaan Kota Semarang yang mengelola urusan wisata di kota ini. Penelitian ini menunjukkan bahwa intensitas jumlah postingan, gambar yang diunggah, pesan captions yang ditulis mampu mempengaruhi benak khalayak demikian juga pada media Instagram. Teori Agenda Setting mengemukakan bahwa isi media dapat dibingkai oleh pengelola untuk tujuan yang diinginkan dengan pendekatan persuasif. Tujuannya ingin mengetahui isi unggahan, intensitas identitas ikon bangunan kawasan Kota lama yang kerap ditampilkan, teknik penulisan captions pada akun instagram @disbudparkotasemarang yang erat hubungannya dengan komunikasi persuasif untuk menarik kunjungan. Pendekatan penelitian kuantitatif dengan metode analisis isi atas unggahan yang diamati. Hasilnya adalah Gereja Blenduk merupakan ikon bangunan yang sering diunggah yaitu 60 kali unggahan. Tahun 2019 adalah tahun paling banyak menampilkan postingan terkait kota lama sebanyak 54 postingan. Unggahan foto pada 30 Desember 2019 paling banyak banyak disuka orang, terdapat 947 Likes. Teknik penulisan persuasif dengan pendekatan teknik tataan adalah teknik penulisan captions yang sering digunakan. Kata Kunci : identitas kota, komunikasi persuasif, Kota Lama Semarang AbstractThe city of Semarang, which is aiming at the tourism sector, seeks to display a more varied identity of city icons, not only Tugumuda and Lawang Sewu. The old Semarang city area is one of the priorities. Instagram is the media of choice for city icon socialization activities that target young people. The @disbudparkotasemarang account is an official account owned by the Semarang city culture office, which manages tourism affairs in the city. The urgency of this study is that the intensity of the number of posts, images uploaded, captions messages that written can affect the minds of audiences as well as on Instagram media. The Agenda Setting Theory presented that media content framed by managers for desired purposes in a persuasive manner. The goal is to find out the contents of the upload, the intensity of the identity of the old city building icon that often displayed, captions writing technique on the @disbudparkotas account now that is closely related to persuasive communication to attract visits. Quantitative research approaches with content analysis methods for observed uploads. The result, Blenduk church is a building icon that is often uploaded, which is 60 uploads. 2019 is the year were the most 54 posts posted in the city. The photo uploads on Dec 30, 2019, have the most likes, 947 Likes. Persuasive Writing Techniques with the approach to setting techniques are captions writing techniques that often used.  Keywords: city identity, old town, persuasive communication
MOTIF BATIK KAMPUNG POERBA SEBAGAI REFLEKSI INDIGENOUS KNOWLEDGE UNTUK PENGEMBANGAN SITUS GEOHERITAGE Zulfiningrum, Rahmawati; Kumalasari, Astini; Hanulis Swastika, Muhammad Hafiz Futura; Darma Wahana, Mohammad Aka
ANDHARUPA: Jurnal Desain Komunikasi Visual & Multimedia Vol. 10 No. 03 (2024): September 2024
Publisher : Dian Nuswantoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/andharupa.v10i03.11412

Abstract

Galuhtimur merupakan desa tempat ditemukannya situs purbakala. Ragam motif batik dari desa ini merupakan refleksi indigenous knowledge yang berasal dari fosil hewan purba dan potensi alam setempat. Riset ini bertujuan mengkaji motif, menganalisis makna filosofis dan refleksi nilai-nilai kehidupan dari batik poerba. Penelitian ini menggunakan teori simbolisme dan metode ikonografi yang memiliki tiga tahap yaitu deskripsi pra-simbolis, analisis simbolisme, dan interpretasi simbolis. Pendekatan kualitatif, wawancara serta observasi diterapkan untuk memperoleh pemahaman mendalam tentang batik poerba. Hasil penelitian menunjukkan bahwa Batik Poerba lahir dari refleksi indigenous knowledge masyarakat desa Galuhtimur. Motif makna dan filosofi pada motif batik Kampung Poerba yaitu: Gajah Poerba: kegagahan dan keberanian, Bunga Katarak: keelokan alam dan keindahan, Gajah Wong: kearifan dan sifat rendah hati, Kerang Poerba: keanggunan, Lereng Poerba: perpaduan dari empat motif sebelumnya yang menggambarkan kegagahan, keelokan, kearifan dan keanggunan. Batik poerba tidak hanya memperkaya warisan kultural namun juga memperkuat ekonomi dan identitas sosial masyarakat Galuhtimur. Mengenalkan batik poerba kepada masyarakat luas merupakan bagian dari upaya mendukung pengembangan wisata edukasi di situs geoheritage serta pelestarian budaya berkelanjutan.
COMMUNICATION STYLE AND SELF PRESENTATION OF @DokterDetektif IN EDUCATIONAL CONTENT ON TIKTOK MEDIA ramadhini, Syafira andzani; Kumalasari, Astini; Mardiana, Lisa
Jurnal Visi Komunikasi Vol 24, No 01 (2025): MEI 2025
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/visikom.v24i01.31888

Abstract

The communication style of a KOL, Detective Doctor is able to create informative and interesting content, starting from a TikTok account that has its own characteristics, to the content that makes it known to the wider community. In the context of verbal communication, the message conveyed by Detective Doctor through social media content is expressed in the form of certain words or sentences that reflect the characteristics of his communication style. The aim is to find and understand the communication style of detective doctors in reviewing skincare products. This research applies a qualitative method with a descriptive approach. This study uses the theory of communication style and self-presentation. primary data through non-participant observation by observing the TikTok account @dotif and reviewing the content of the detective doctor who reviews products. The results of this study concluded that there are four communication styles used by detective doctors to create success in their communication. and one element of self-presentation that is consistently used by detective doctors.  
Co-Authors Darma Wahana, Mohammad Aka Hanulis Swastika, Muhammad Hafiz Futura Lisa Mardiana MUKAROMAH MUKAROMAH Nugraha, Farhan Rizqullah ramadhini, Syafira andzani Utami, Sindy Masta Zulfiningrum, Rahmawati