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All Journal Kompleksitas: Jurnal Ilmiah Manajemen, Organisasi, dan Bisnis JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi)
Asnita, Yuni
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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BRAND IMAGE, HARGA DAN PROMOSI TERHADAP MINAT BELI KONSUMEN: STUDI LITERATUR Hidayat, Rahmadani; Tarihoran, Rut Emelia; Asmattea, Widi Inggit; Asnita, Yuni
KOMPLEKSITAS: JURNAL ILMIAH MANAJEMEN, ORGANISASI DAN BISNIS Vol 14, No 1 (2025): KOMPLEKSITAS EDISI JUNI 2025
Publisher : ITB Swadharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56486/kompleksitas.vol14no1.729

Abstract

This article aims to examine how brand image, price, and promotion affect consumer purchasing interest. The writing method is based on qualitative methods and library research by investigating the relationship and influence between theories and variables in books and journals offline and online from Google Scholar and other online media. The results of this literature study are hypotheses for further research as follows: 1) Brand Image Affects Consumer Purchasing Interest; 2) Price Affects Purchasing Interest; And 3) Promotion Affects Purchasing Interest.Tujuan penulisan artikel ini adalah untuk mengkaji bagaimana brand image, harga, dan promosi mempengaruhi minat beli konsumen. Metode penulisan didasarkan pada metode kualitatif dan penelitian perpustakaan dengan menyelidiki hubungan dan pengaruh antar teori dan variabel dalam buku-buku dan jurnal baik secara luring di perpustakaan maupun secara daring yang bersumber dari Google Scholar dan media daring lainnya. Hasil studi literatur ini adalah hipotesis untuk penelitian lebih lanjut sebagai berikut: 1) Brand Image Berpengaruh Terhadap Minat Beli Konsumen; 2)            Harga Berpengaruh Terhadap  Minat  Beli; Dan 3) Promosi Berpengaruh Terhadap Minat Beli.
Pengaruh Jumlah Penduduk dan Inflasi terhadap Kemiskinan di Indonesia (Studi Kasus 34 Provinsi) Rizkina, Azka; Qadafi, Muammar; Asnita, Yuni; Afriana; Ariga, Hijrah Purnama Sari
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 11 No. 3 (2025): Juni 2025
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v11i3.4246

Abstract

This study examines the effect of population and inflation on poverty in Indonesia (Case Study of 34 provinces in Indonesia). Using panel data, namely using time series and cross-section data. Where the time series data used is annual data from 2015 - 2024, with a total n of 340. While the cross section in this study covers 34 provinces in Indonesia. The method used is the panel data regression method, so the results of this study show that when viewed from the results of the t-test, the population variable has an effect on poverty. While the inflation variable has no effect on poverty. However, when viewed simultaneously (f test) the population and inflation variables together have an effect on poverty in Indonesia.
Co-Authors Afriana Afriana Ariga, Hijrah Purnama Sari Asmattea, Widi Inggit Hidayat, Rahmadani Muammar Qadafi Rizkina, Azka Tarihoran, Rut Emelia