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All Journal JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Ekonomika : Jurnal Ekonomi dan Pembangunan JIMEK
Afriana Afriana
Dosen Universitas Almuslim Bireuen - Aceh
Economics, Econometrics & Finance

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KUALITAS PELAYANAN MASYARAKAT PADA KANTOR CAMAT PEULIMBANG KABUPATEN BIREUEN Abu Bakar; M. Yusuf; Afriana Afriana
Ekonomika : Jurnal Ekonomi dan Pembangunan Vol 16 No 2 (2024): Ekonomika, September 2024
Publisher : Fakultas Ekonomi Universitas Almuslim Bireuen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51179/eko.v16i2.2887

Abstract

Community services within the scope of sub-district apparatus duties at the sub-district office are starting to be reformed. From citizenship services to empowerment. And this requires work ability, work commitment, or supportive work culture conditions. This is the subject of this research, taking a case at the Peulimbang District Head's office, Bireuen Regency. The research was carried out in an associative descriptive manner, with a sample of 96 people who came to write a letter of recommendation for making KTPs, Family Cards, etc. at the Peulimbang District Head Office, Bireuen Regency. As a result of the research, information was obtained that the public's perception of the ability aspect of Plimbang sub-district office employees was good (88%), work commitment aspects reached 73.4% and work culture 80.05%. With the path analysis model approach, it is proven that there is a direct and indirect influence on work ability, organizational commitment and work culture, respectively 56.53%, 55.15% and 51.29% on the quality of community services. Simultaneously work ability, work commitment and work culture contribute to service quality by 70.8%
Pengaruh Jumlah Penduduk dan Inflasi terhadap Kemiskinan di Indonesia (Studi Kasus 34 Provinsi) Rizkina, Azka; Qadafi, Muammar; Asnita, Yuni; Afriana; Ariga, Hijrah Purnama Sari
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 11 No. 3 (2025): Juni 2025
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v11i3.4246

Abstract

This study examines the effect of population and inflation on poverty in Indonesia (Case Study of 34 provinces in Indonesia). Using panel data, namely using time series and cross-section data. Where the time series data used is annual data from 2015 - 2024, with a total n of 340. While the cross section in this study covers 34 provinces in Indonesia. The method used is the panel data regression method, so the results of this study show that when viewed from the results of the t-test, the population variable has an effect on poverty. While the inflation variable has no effect on poverty. However, when viewed simultaneously (f test) the population and inflation variables together have an effect on poverty in Indonesia.
Pengembangan Strategi Pemasaran Digital terhadap Penjualan Produk Peralatan Rumah Tangga di Toko Mekar Bireuen Zuriani Ritonga; Fatimah Zuhra; Afriana Afriana; Rara Astili Siregar
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 5 No. 1 (2025): Maret : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v5i1.6587

Abstract

This study aims to analyze effective digital marketing strategies in increasing sales of household appliance products at Toko Mekar. The growth of digital technology has changed the business landscape, and businesses must adopt relevant marketing strategies to stay competitive. Through a qualitative approach, data is collected through in-depth interviews with Store owners who have implemented digital marketing strategies. The analysis was conducted to identify patterns, challenges, and successes in implementing the strategy. The findings show that those who implement digital marketing strategies well tend to have a significant increase in their sales. Factors such as a good understanding of the target market, creativity in content, and the appropriate use of digital platforms have proven to be effective in increasing the visibility and appeal of products on their stores. This research provides valuable insights for business actors and other stakeholders about the importance of digital marketing strategies in increasing business competitiveness and growth in the digital era.
Co-Authors Abu Bakar Ariga, Hijrah Purnama Sari Asnita, Yuni Fatimah Zuhra M. Yusuf Muammar Qadafi Rara Astili Siregar Rizkina, Azka Zuriani Ritonga