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All Journal Niagawan Jurnal Manajemen Indonesia EQIEN - JURNAL EKONOMI DAN BISNIS Jurnal Manajemen Bisnis dan Kewirausahaan Journal of Feminism and Gender Studies Journal of Tourism, Culinary, and Entrepreneurship (JTCE)
Laela, Ela
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Investigating destination fascination in destination loyalty: The key role of perceived enjoyment and memorable tourism experiences Laela, Ela
Bahasa Indonesia Vol 4 No 2 (2024): OCTOBER 2024
Publisher : School of Tourism, Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jtce.v4i2.5020

Abstract

Destination loyalty is the key to long-term relationships with tourists that directly impact destination success. This study examines the relationship between destination fascination, perceived enjoyment, and memorable tourism experiences in forming destination loyalty. The statistical population in this study is mountain tourists in Indonesia. A sample of 300 tourists who fit the criteria were asked to answer the questionnaire. The method used in this research is a survey using structural equation modeling analysis techniques. The results revealed that destination fascination affects perceived enjoyment. Destination fascination also affects memorable tourism experiences. Perceived enjoyment affects memorable tourism experiences. Perceived enjoyment affects destination loyalty. Memorable tourism experience affects destination loyalty. The results of this study make a theoretical contribution by deepening the understanding of destination loyalty. In addition, this research makes a practical contribution to the tourism industry.
Understanding memorable tourism experiences and revisit intention from destination service quality Laela, Ela
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 8 No 5 (2024): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v8i5.29967

Abstract

This research explores the relationship between destination service quality, memorable tourism experiences, and revisit intention. The population of this study were tourists in Bandung, Jakarta, Malang, Yogyakarta, Lombok, and Bali. A sample of 300 respondents was involved in the study. The method used in this research is a survey with structural equation modeling analysis techniques. The results revealed that destination service quality affects memorable tourism experiences and revisit intention. In addition, a memorable tourism experience affects revisit intention. This study found that memorable tourism experience partially mediates the relationship between destination service quality and revisit intention. Penelitian ini mengeksplorasi hubungan antara destination service quality, memorable tourism experience, dan revisit intention. Populasi penelitian ini adalah wisatawan Bandung, Jakarta, Malang, Yogyakarta, Lombok, dan Bali. Sampel sebanyak 300 responden dilibatkan dalam penelitian. Metode yang digunakan dalam penelitian ini adalah survei dengan teknik analisis Structural Equation Modeling. Hasil penelitian mengungkap bahwa destination service quality berpengaruh terhadap memorable tourism experience dan revisit intention. Selain itu, memorable tourism experience berpengaruh terhadap revisit intention. Penelitian ini menemukan bahwa memorable tourism experience berperan sebagai mediasi parsial dalam hubungan destination service quality terhadap revisit intention.
Gender Stereotypes from A Management Perspective: A Literature Review Alisa, Juniar; Laela, Ela; Nurjanah, Rita
Journal of Feminism and Gender Studies Vol 4 No 2 (2024): Journal of Feminism and Gender Studies
Publisher : Pusat Studi Gender Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/jfgs.v4i2.45136

Abstract

Gender stereotypes are often assumed to limit the capacity to develop and make decisions. Gender stereotypes are also considered the main reason for the glass ceiling and maze effect. This study uses a literature review to synthesize gender stereotype research. A literature search was carried out with publication years limited from 2003 to 2023. The literature analyzed was collected from Scopus-indexed journals with the ScienceDirect, Springer, Wiley Online Library, and Emerald Insight databases. This research synthesizes and analyzes 40 relevant articles focusing on discussing gender stereotypes. Based on the analysis results, men and women have different stereotypes. Men are considered superior in their characteristics. However, while gender stereotypes still hamper women, there are reasons to remain optimistic. When women are the targets of gender bias, it is not just them but the organizations where they work and society as a whole who suffer. Conclusions with limitations and recommendations for further research are included in the article.
Peran Celebrity Endorsement Dan Tagline Terhadap Brand Awareness Konsumen N’Pure Di Purwakarta Kusumadewi, Ade Nurhayati; Marlina, Ropi; Mawardi, Amna; Laela, Ela; Asih, Sheni Mulya
Eqien - Jurnal Ekonomi dan Bisnis Vol 13 No 04 (2024): Eqien - Journal of Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v13i04.1918

Abstract

This research was conducted to determine the effect of celebrity endorsements and taglines on brand awareness. In this study, data collection was used in the form of a non-probability sampling technique, namely a sampling technique that does not provide repeat or equal opportunity for each member of the population to be sampled. The data analysis method used in this study is multiple linear regression with the help of SPSS 25 software. Based on the results of the research that has been done, it shows that partially celebrity endorsements and taglines have a positive and significant effect on brand awareness. And all the dependent variables have a simultaneous effect on brand awareness with a calculated F value of 35.365 with a significant level of 0.000 <0.05. And the R square value shows a result of 0.429, which means that all dependent variables have a simultaneous effect of 42.9%. Keywords: Celebrity Endorsement, Tagline, Brand Awareness
What is the Global View of Women's Leadership? Sentiment Analysis based on Meta-Analysis Laela, Ela; Taufiq, Adhitya Rahmat; Mandasari, Andina Eka
Jurnal Manajemen Indonesia Vol. 24 No. 3 (2024): Jurnal Manajemen Indonesia
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jmi.v24i3.6650

Abstract

This research aims to analyze literature about leadership women and integrate diverse perspectives with meta-analysis and sentiment analysis. This research uses a design study combined qualitative with analysis statistics descriptive for meta-analysis and analysis sentiment. The search sample uses a purposive sampling technique. This study analyzes articles on Dimension.ai metadata about women's leadership from 2015 to 2022. Keywords used for data collection, namely "Women Leadership". The results of the meta-analysis show the development of women's leadership research that contributes to the limitations of knowledge. Analysis results in sentiment show that expert opinion about women's leadership varies, with positive sentiment by 30%, negative sentiment by 30%, and neutral sentiment by 40%. This research is the first to discuss the view of a global evolution in women's leadership research and produces consequences that contribute to achieving the SDGs.
APPLICATION OF LINEAR PROGRAMMING IN OPTIMIZING PRODUCTION COMBINATIONS TO MAXIMIZE PROFITS: A STUDY ON MEATBALL SHOP IN WEST BANDUNG REGENCY Ismail, Ade; Laela, Ela
NIAGAWAN Vol. 13 No. 1 (2024): NIAGAWAN VOL 13 NO 1 Maret 2024
Publisher : Fakultas Ekonomi Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/niaga.v13i1.55699

Abstract

Optimization of the amount of production to maximize profits is still an obstacle to the growth of MSMEs in Indonesia. This study aims to determine the combination of the production amount of each Bakso Barokah Shop product type and the optimization of the income obtained. A linear program of simplex methods with POM-QM software is then used to obtain accurate research results. Based on the analysis results, the maximum profit per week of Barokah Meatball Shop is IDR 2,700,000, which is six times the production of Mercon meatballs. The calculation results show that the optimal meatball production is to focus on Mercon meatball production rather than other meatballs. The results of this study can be used as a decision-making consideration related to production problems to get optimal profits.
Co-Authors Ade Ismail Ade Nurhayati Kusumadewi Alisa, Juniar Amna Mawardi Asih, Sheni Mulya Mandasari, Andina Eka Nurjanah, Rita Ropi Marlina Taufiq, Adhitya Rahmat