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All Journal JURNAL PENDIDIKAN TAMBUSAI Majalah Ilmiah UNIKOM Apollo Project: Jurnal Ilmiah Program Studi Sastra Inggris Jurnal Teknologi Informasi dan Pendidikan Akrab Juara : Jurnal Ilmu-ilmu Sosial Indonesian Community Service and Empowerment Journal (IComSE) MAHADAYA Jurnal Bahasa, Sastra, dan Budaya
Purwani Sari, Retno
Universitas Komputer Indonesia
Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Control & Systems Engineering Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences

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Journal : Apollo Project: Jurnal Ilmiah Program Studi Sastra Inggris

 1 
Unraveling the Power of Video Content and Unleashing Engagement as Multimodal Texts in Indonesia Sari, Retno Purwani; Tawami, Tatan; Zahratunnisa, Zaenab; Mustika, Rizki Taufik
Apollo Project: Jurnal Ilmiah Program Studi Sastra Inggris Vol 12 No 2 (2023): Agustus 2023
Publisher : Program Studi Sastra Inggris, Fakultas Ilmu Budaya, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/apollo.v12i2.10307

Abstract

This study intends to investigate the level of viewer engagement in co-produced video. The focus is primarily on the performance of the video content. How video engagement promotes video’s effectiveness is an issue of practices in the measurement and improvement of persuasive technology. The video content, as a multimodal text, has the power to change viewer’s attitudes and behaviors. In addition, studies noted that viewer engagement is necessary to determine the success of video content creation for specific purposes, for example, creating brand equity. Using the Video Dokumenter Pengabdian kepada Masyarakat Program Insentif Kemendikbud 2022 as a case study, Kalodikis’ model was applied to measure audience engagement. Questionnaires collected at a single point in time were used to illustrate participant’s assumptions. A cross-sectional qualitative study with interaction analysis was applied to describe video engagement metrics and how they correlated to participants’ evaluations of the video. The results highlight multiple images displayed in sequential order and show that audio reinforces the message conveyed in the visual and verbal elements of the scheme. Message framing is created through frame per second, image resolution, bit depth, and time. The obtained results indicate that there is still room for improvement. Keywords: Video content, Multimodal text, Video engagement, Viewer engagement
A Linguistic Analysis of Identity, Emotion, And Gender in Best of Five Songs by Maroon 5 Waldan, Bavari Muhammad; Juanda; Sari, Retno Purwani
Apollo Project: Jurnal Ilmiah Program Studi Sastra Inggris Vol. 14 No. 2 (2025): Agustus 2025
Publisher : Program Studi Sastra Inggris, Fakultas Ilmu Budaya, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/2q9tc735

Abstract

This study examines the language formulation of identity, emotion, and gender in five commercially and culturally significant songs by the American pop-rock band Maroon 5: "This Love," "She Will Be Loved," "Moves Like Jagger," "Sugar," and "One More Night." The study employs a qualitative descriptive approach based on stylistic analysis, metaphor theory, and gender discourse frameworks. The objective is to elucidate how language in popular music lyrics serves as a mechanism for shaping emotional expression and negotiating social identities. The findings indicate that identity is formed through personal pronouns, emotional contrasts, and metaphorical allusions, illustrating fluctuating roles of dominance and vulnerability. The Circumplex Model of Emotions (Troiano et al., 2022) analyzes emotional expression, uncovering patterns of high arousal, encompassing both positive (desire, lust) and negative (regret, heartbreak) emotions. Gender roles are depicted dynamically, fluctuating between conventional masculinity and emotionally expressive male identities. Lyrics like “Look into my eyes and I’ll own you” and “You pick up my broken pieces” illustrate both the reinforcement and transgression of patriarchal norms. The study presents two innovative conceptual contributions: emotional ambidexterity, the simultaneous presence of conflicting emotional states inside individual lyrical tales, and intra-discursive gender shifts, which characterize gender representation as fluid and multifaceted rather than static. These findings enhance the domains of language stylistics and popular culture studies by demonstrating how modern lyrics influence the formation of gendered and emotional identities inside the digital music environment. Keywords: Identity, Emotion, Gender
Polite Racism: A Pragmatic Analysis of Racial Implicature in Get Out Azhari, Rizky Maulana; Prihandini, Asih; Sari, Retno Purwani
Apollo Project: Jurnal Ilmiah Program Studi Sastra Inggris Vol. 14 No. 2 (2025): Agustus 2025
Publisher : Program Studi Sastra Inggris, Fakultas Ilmu Budaya, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/3r265668

Abstract

This study explores how language in the psychological thriller Get Out (2017), directed by Jordan Peele, conveys racism through polite yet indirect utterances. Although the white characters appear friendly, their language subtly reinforces racial stereotypes. Drawing on Grice’s theory of implicature (1975) and Searle’s speech act theory (1969), this research examines how pragmatic features reveal underlying racial bias. Using a descriptive qualitative method, the study analyzes 17 selected dialogues between the protagonist, Chris, and white characters during his visit to his girlfriend’s family. The findings show that implicatures conceal power imbalances and racial discomfort, while indirect speech acts mask prejudice beneath seemingly supportive comments. These results suggest that film serves not only to entertain but also to reflect and reinforces social issues like racism. Addressing a gap where pragmatic analysis is underused in film dialogue, this study demonstrates how everyday language can conceal power and bias in seemingly ordinary interactions. Keywords: Indirect Speech Acts, Conversational Implicature, Racial Bias, Language Use, Get Out
Co-Authors Alamsyah, Fikri Andy Jefferson Sabur Azhari, Rizky Maulana Bustam, Muhammad Rayhan Dewi, Nenden Rikma Dina Oktafiani Fenny Febrianty Ina Siti Aisah Iqbal Yusuf Fadillah Juanda Lingga Julinafta Mohammad Ali Muhammad Indra Habibi Mustika, Rizki Taufik Nabila Azzahra Naila Shafira Nungki Heriyati Prihandini, Asih Putri, Nindiani Alifa Putri, Vina Aliyah Erika Raiswati Untsa Mega Riki Buldan Al Hariri Setiana, Soni Mulyawan Shafira, Naila Shaharani, Fitri Siti Khoerun nisa Tatan Tawami Tawami, Tatan Veithzal Rivai Zainal Waldan, Bavari Muhammad Zahratunnisa, Zaenab