Article Per Year (5 Year)
p-Index From 2021 - 2026
2.024
P-Index
This Author published in this journals
All Journal Jurnal Review Pendidikan dan Pengajaran (JRPP) Akrab Juara : Jurnal Ilmu-ilmu Sosial Jurnal Ilmiah Wahana Pendidikan Jurnal Public Relations (J-PR) Al-MIKRAJ: Jurnal studi Islam dan Humaniora Cerdika: Jurnal Ilmiah Indonesia Innovative: Journal Of Social Science Research JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah
Bender, George Wilhelm
Unknown Affiliation
Religion Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Other

Published : 16 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 16 Documents
Search

 1   2 
Strategi Komunikasi DPRD DKI Jakarta Dalam Meningkatkan Citra Instansi Terhadap Publik Melalui Media Sosial Instagram @dprddkijakarta Darmawan, Ade Septian; Meliala, Robbikal Muntaha; Bender, George Wilhelm
Innovative: Journal Of Social Science Research Vol. 5 No. 3 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i3.18384

Abstract

The communication system between public relations (PR) and the government is inherently one-way, necessitating that all released information be effectively packaged and distributed to the public. The numerous cases reflecting the negative image of DPRD DKI Jakarta members underscore the significance of public relations in developing effective communication strategies with citizens. This study aims to identify and understand the communication strategies used by DPRD DKI Jakarta to enhance its institutional image via its Instagram account, @dprddkijakarta. Utilizing a qualitative descriptive method with a case study approach, the research analyzes how DPRD DKI Jakarta leverages Instagram to improve its public image. Data was collected through passive participant observation, semi-structured interviews, literature review, and documentation from November 19 to December 19, 2024. Key informants include Agus Ermanto (Head of Public Relations Subdivision) and Eko Prabowo (Content Creator), along with Jakarta residents following the Instagram account. Data analysis employed Cyber Media Analysis (AMS) to uncover communication patterns and the effectiveness of social media strategies. Findings reveal that the communication strategy partially aligns with the PENCILS theory, though community involvement and social responsibility aspects remain underdeveloped. SWOT analysis highlighted strengths, weaknesses, opportunities, and threats, ultimately showing successful enhancement of DPRD's image, albeit requiring optimization in theory implementation.
Program CSR PT Astra Internasional Dalam Upaya Pengelolaan Lingkungan Hidup melalui Gerakan Semangat Kurangi Plastik qonaah, siti qonaah; Giantika, Gan Gan; Bender, George Wilhelm
Jurnal Public Relations (J-PR) Vol. 3 No. 1 (2022): April 2022
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v3i1.1084

Abstract

ABSTRACT Improper waste management has a negative impact on the health of the surrounding community. The Department of Environment and Hygiene (DLHK) of Tangerang Regency, Banten, noted that the volume of waste reached 2,250 tons per day so that the total for one year in 2021, waste production reached around 820,000 tons. PT Astra Internasional carries out social responsibility in environmental management with the Movement to Reduce Plastic Spirit program. The purpose of this study is to describe Astra International's CSR Program in Environmental Management Efforts through the Passion to Reduce Plastics Movement in Kampung Berseri Astra Talagasari, Balaraja, Tangerang. The research methodology uses a qualitative methodology with a case study method. Methods of data collection through literature study and observation. The results showed that the Astra International CSR Program in Environmental Management Efforts through the Movement to Reduce Plastic Spirit in the Kampung Berseri AstraTalagasari, Balaraja succeeded in reducing plastic waste by around 844 kg per month or 10.2 tons. Waste management carried out by Kampung Berseri Astra Talagasari through a waste bank with 3Rs, namely reduce, reuse, and recycle. With the Corporate Social Responsibility Program, the spirit of reducing waste has fulfilled the concept of Corporate Social Responsibility, namely people, planet, profit. Thus PT Astra has paid attention to the welfare of the community both in terms of a clean environment and also improving the economy of the people of Kampung Berseri Astra Talagasari Tangerang Banten. Keyword: Corporate Social Responsibility, Environmental Management
Penggunaan Tiktok Dalam Kampanye Sadar Stunting 2022 Untuk Menurunkan Prevalensi Stunting Bender, George Wilhelm
Jurnal Public Relations (J-PR) Vol. 3 No. 2 (2022): Oktober 2022
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v3i2.1699

Abstract

ABSTRACT Indonesia has a big challenge in enjoying the demographic bonus in 2020-2030 where the composition of the population consists of people of productive age reaching twice the non-productive age population due to the high prevalence of stunting. Because stunting is not only a problem of below average height but also slows the development of intelligence, mental retardation, low learning ability, and the risk of diabetes, hypertension and obesity. To reach a quality population of productive age, various efforts have been carried out by the Indonesian government, including through communication activities through the Generation Clean and Healthy (Genbest) in the #SadarStunting campaign. In April 2002 the campaign initiate to use Tiktok along with a target strategy that is more directed at young people as future parents. Tiktok, is the most rapid growth social media with in terms of users in Indonesia, was initially considered a fringe social media because it contains a lot of negative content. However, it has developed into young people favorite and has effectiveness to spread positive messages to young people, including the #SadarStunting 2022 campaign trough Generation Clean and Healthy (Genbest) in spreading the awareness of stunting. The purpose of this study is to describe how the public campaign #SadarStunting 2022 is being carried out by the Directorate General of Public Information and Communication of the Ministry of Communication and Informatics through Generation Clean and Healthy (Genbest) using the social media Tiktok in spreading health messages to the public so they have awareness of stunting. Keyword: social media, tiktok, campaign, stunting
Strategi Komunikasi Krisis Pertamina Pada Kasus Viral BBM Pertamax Merusak Kendaraan Bender, George Wilhelm
Jurnal Public Relations (J-PR) Vol. 5 No. 2 (2024): Oktober 2024
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v5i2.8216

Abstract

ABSTRAKSI Pertamax is one of the flagship fuel products of Pertamina, known for its advantages such as efficient fuel consumption, engine cleaning, and engine protection. However, towards the end of 2024, complaints from users emerged, with many believing that this flagship fuel caused several vehicles to break down due to clogged fuel filters, damaged fuel pumps, and sediment in the tanks. These complaints were shared on social media and went viral. This situation posed a serious threat to the reputation of Pertamax as a product and Pertamina as its producer. Given the impact of this crisis, Pertamina faced a significant challenge in maintaining consumer trust and ensuring the continued success of their product in the market. Therefore, it is not only important to respond quickly to the crisis, but also to implement the right communication strategy. This study aims to understand Pertamina’s communication strategy in responding to the viral crisis involving Pertamax, which was suspected of causing vehicle damage. Through an in-depth analysis of the communication measures taken, this study is expected to provide insights into how large companies manage crises in the digital age, where information spreads rapidly and can significantly affect public perception.
Strategi Komunikasi Internal Organisasi PT Fajar Mekar Indah dalam Memberdayakan Kompetensi Karyawan Sheilawati, Annisa Catur; Meliala, Robbikal Muntaha; Bender, George Wilhelm
Cerdika: Jurnal Ilmiah Indonesia Vol. 5 No. 6 (2025): Cerdika: Jurnal Ilmiah Indonesia
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/cerdika.v5i6.2697

Abstract

This study focuses on the importance of internal communication strategies at PT Fajar Mekar Indah in empowering employee competencies, particularly within the housekeeping division, in facing the increasingly competitive business environment. Effective internal communication plays a crucial role in enhancing employees' skills and productivity. The objectives of this research are: (1) to descriptively examine and explain how the internal communication strategy implemented at PT Fajar Mekar Indah empowers employee competencies, and (2) to evaluate the training provided to employees in 2024. This study uses a qualitative analysis method with a SWOT analysis approach. Data were collected through interviews with Key Informants and analyzed to portray the company's internal communication condition. The findings indicate that while internal communication at PT Fajar Mekar Indah is well-organized, the implementation of the Smile, Greet, Say Hello, Be Courteous, and Be Respectful (5S) values remains a challenge that affects employee relations. SOP training programs and compensation have been implemented, but the evaluation of 5S application is still lacking. Based on the SWOT analysis, strengths lie in the well-organized communication structure, while weaknesses include the lack of evaluation of work culture. Opportunities to enhance interpersonal training programs and ethical work practices are open, while threats such as potential communication conflicts across levels need to be managed with appropriate strategies. The integration of internal communication strategies, along with improvements in 5S implementation, is expected to enhance employee competencies and operational efficiency within the company.
STRATEGI PELAYANAN CUSTOMER SERVICE DALAM MENINGKATKAN KEPUASAN NASABAH PADA PT BANK CENTRAL ASIA TBK KANTOR CABANG PEMBANTU GADING RIVIERA JAKARTA Darmawan, Ratu Nindy Alyssia; Meliala, Robbikal Muntaha; Bender, George Wilhelm
Jurnal Review Pendidikan dan Pengajaran Vol. 8 No. 1 (2025): Volume 8 No. 1 Tahun 2025
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v8i1.43111

Abstract

Penelitian ini bertujuan untuk menganalisis strategi pelayanan customer service dalam meningkatkan kepuasan nasabah di PT Bank Central Asia Tbk, Kantor Cabang Pembantu (KCP) Gading Riviera, Jakarta Utara. Sebagai garda terdepan pelayanan, customer service memegang peran penting dalam menjaga loyalitas nasabah melalui komunikasi efektif, kepatuhan terhadap SOP, dan pelayanan prima yang meliputi dimensi tangible, reliability, responsiveness, assurance, dan empathy. Namun, masalah antrian panjang dan waktu pelayanan yang lama menjadi tantangan yang memengaruhi kepuasan nasabah. Penelitian menggunakan pendekatan kualitatif deskriptif, dengan data diperoleh melalui observasi, wawancara mendalam, dokumentasi, dan studi kepustakaan. Informan terdiri dari tiga pihak internal bank (kepala cabang, kepala bagian customer service, staf customer service) dan dua nasabah. Analisis dilakukan terhadap implementasi strategi komunikasi internal dan eksternal, serta elemen pelayanan prima. Hasil penelitian menunjukkan bahwa strategi komunikasi internal, seperti morning briefing dan program roleplay, efektif dalam meningkatkan kesiapan staf. Strategi eksternal, seperti program call after service dan pembagian goodie bag, memberikan sentuhan personal yang diapresiasi nasabah. Pelayanan prima di BCA KCP Gading Riviera dinilai baik, terutama dalam aspek tangible, assurance, dan empathy, meskipun ada ruang untuk perbaikan, seperti pengelolaan antrian dan penanganan keluhan. Kesimpulannya strategi pelayanan customer service yang diterapkan telah meningkatkan kepuasan nasabah, namun optimalisasi fasilitas, percepatan layanan, dan pelatihan staf masih diperlukan untuk menghadapi persaingan dan memenuhi ekspektasi nasabah.
Co-Authors Adrianty, Rizky Amelia Agistian, Virgiawan Andisa, Laras Ayu Darmawan, Ade Septian Darmawan, Ratu Nindy Alyssia Deby Puspitaningrum Ekowati, Sari Fitriani, Gina Gan Gan Giantika, Gan Gan Priatna Priatna Puspitaningrum, Deby Robbikal Muntaha Meliala Sheilawati, Annisa Catur siti qonaah qonaah, siti qonaah