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All Journal Jurnal Review Pendidikan dan Pengajaran (JRPP) Akrab Juara : Jurnal Ilmu-ilmu Sosial Jurnal Ilmiah Wahana Pendidikan Jurnal Public Relations (J-PR) Al-MIKRAJ: Jurnal studi Islam dan Humaniora Cerdika: Jurnal Ilmiah Indonesia Innovative: Journal Of Social Science Research JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah
Bender, George Wilhelm
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Religion Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Other

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SIMBOL-SIMBOL DALAM INTERAKSI ANGGOTA HARLEY OWNERS GROUP (HOG) JAKARTA CHAPTER Bender, George Wilhelm
Jurnal Akrab Juara Vol 4 No 5 (2019)
Publisher : Yayasan Akrab Pekanbaru

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Abstract

Penelitian ini mengungkapkan simbol-simbol yang memiliki makna bagi anggota komunitas HOG Jakarta Chapter dalam interaksi yang terjadi diantara mereka. Tujuan penelitian ini adalah: (1) mengetahui simbol-simbol yang digunakan oleh anggota komunitas HOG Jakarta Chapter bergabung dan mengikuti kegiatan dalam komunitas tersebut; (2) Mengetahui makna yang terkandung dalam simbol tersebut; (3) Konsep diri anggota komunitas HOG Jakarta Chapter. Penelitian ini menggunakan paradigma interpretif dengan menggunakan metode Fenomenologi dan hasil penelitian menunjukkan bahwa dalam interaksi antar anggota HOG Jakarta Chapter, terdapat simbol-simbol yang khas. Simbol-simbol tersebut memiliki makna tersendiri bagi anggota HOG Jakarta Chapter. Pada akhirnya pertukaran simbol-simbol tersebut turut membentuk konsep diri anggota komunitas HOG Jakarta Chapter.
Penggunaan Tiktok Dalam Kampanye Sadar Stunting 2022 Untuk Menurunkan Prevalensi Stunting Bender, George Wilhelm
Jurnal Public Relations (J-PR) Vol. 3 No. 2 (2022): Oktober 2022
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v3i2.1699

Abstract

ABSTRACT Indonesia has a big challenge in enjoying the demographic bonus in 2020-2030 where the composition of the population consists of people of productive age reaching twice the non-productive age population due to the high prevalence of stunting. Because stunting is not only a problem of below average height but also slows the development of intelligence, mental retardation, low learning ability, and the risk of diabetes, hypertension and obesity. To reach a quality population of productive age, various efforts have been carried out by the Indonesian government, including through communication activities through the Generation Clean and Healthy (Genbest) in the #SadarStunting campaign. In April 2002 the campaign initiate to use Tiktok along with a target strategy that is more directed at young people as future parents. Tiktok, is the most rapid growth social media with in terms of users in Indonesia, was initially considered a fringe social media because it contains a lot of negative content. However, it has developed into young people favorite and has effectiveness to spread positive messages to young people, including the #SadarStunting 2022 campaign trough Generation Clean and Healthy (Genbest) in spreading the awareness of stunting. The purpose of this study is to describe how the public campaign #SadarStunting 2022 is being carried out by the Directorate General of Public Information and Communication of the Ministry of Communication and Informatics through Generation Clean and Healthy (Genbest) using the social media Tiktok in spreading health messages to the public so they have awareness of stunting. Keyword: social media, tiktok, campaign, stunting
Konglomerasi Walt Disney Company dan Implikasinya di Indonesia dalam Kajian Ekonomi Politik Media Puspitaningrum, Deby; Ekowati, Sari; Priatna, Priatna; Bender, George Wilhelm
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) Vol 4 No 02 (2024): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v4i02.5432

Abstract

The conglomeration of the Walt Disney Company as a global media and entertainment giant has significant impacts on the media industry in Indonesia. Through media political economy strategies such as vertical integration, horizontal integration, and specialization, Disney has established hegemony that influences local media content. This study employs qualitative methods with a critical paradigm approach to observe these implications. Findings indicate that the homogenization of content produced by Disney affects the perceptions of Indonesian society, particularly concerning definitions of beauty and gender constructions. Therefore, enforcing regulations against media ownership concentration and supporting local companies is crucial to maintaining cultural diversity and the quality of national content.
SIMBOL-SIMBOL DALAM INTERAKSI ANGGOTA HARLEY OWNERS GROUP (HOG) JAKARTA CHAPTER Bender, George Wilhelm
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 4 No. 5 (2019)
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

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Abstract

Penelitian ini mengungkapkan simbol-simbol yang memiliki makna bagi anggota komunitas HOG Jakarta Chapter dalam interaksi yang terjadi diantara mereka. Tujuan penelitian ini adalah: (1) mengetahui simbol-simbol yang digunakan oleh anggota komunitas HOG Jakarta Chapter bergabung dan mengikuti kegiatan dalam komunitas tersebut; (2) Mengetahui makna yang terkandung dalam simbol tersebut; (3) Konsep diri anggota komunitas HOG Jakarta Chapter. Penelitian ini menggunakan paradigma interpretif dengan menggunakan metode Fenomenologi dan hasil penelitian menunjukkan bahwa dalam interaksi antar anggota HOG Jakarta Chapter, terdapat simbol-simbol yang khas. Simbol-simbol tersebut memiliki makna tersendiri bagi anggota HOG Jakarta Chapter. Pada akhirnya pertukaran simbol-simbol tersebut turut membentuk konsep diri anggota komunitas HOG Jakarta Chapter.
KONSTRUKSI KECANTIKAN PEREMPUAN PADA IKLAN KOSMETIK WARDA VERSI NEW! LIGHTENING SERIES DI TELEVISI Bender, George Wilhelm
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 6 No. 1 (2020)
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

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Abstract

Penelitian ini mengungkap konsep kecantikan di Indonesia yang mengalami pergeseran dari jaman ke jaman dimana pada masa kini perempuan yang cantik adalah perempuan yang memiliki kulit putih bersinar. Hal ini juga yang ditangkap oleh para produsen kosmetika dengan menyajikan janji-janji membuat kulit lebih putih lewat iklan yang ditampilkan di televisi. Wardah Cosmetics yang sejak awal kemunculannya memposisikan sebagai produk kosmetik halal pun ternyata tidak mengelak dari tren ini dengan menyajikan produk New! Llightening Series. Lewat iklan televisi, produsen kosmetika ikut memperkuat konstruksi bahwa wanita cantik adalah wanita yang berkulit putih.
Komunikasi Politik Tokoh Janji Upaya pada film Kejarlah Janji di Official Youtube Komisi Pemilihan Umum Republik Indonesia Andisa, Laras Ayu; Meliala, Robbikal Muntaha; Bender, George Wilhelm
JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Vol 10, No 2 (2025): Mei, Virtual reality in teacher education: Innovations, opportunities, and chal
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimps.v10i2.34052

Abstract

Berbicara soal politik yang identik dengan kekuasaan, tentu banyak sekali kekisruhan, dan perpecahan yang terjadi saat pemilihan pemimpin politik atau yang sering disebut pemilihan umum (pemilu), baik dalam ruang lingkup regional maupun nasional. KPU dalam mengedukasi masyarakat agar menghindari politik kotor, serta menjadi tuntunan masyarakat pada pemilu serentak 2024 membuat film yang berjudul Kejarlah Janji. Dimana pada film ini terdapat tokoh Janji Upaya yang berperan sebagai tokoh politik yang mempunyi banyak kendala saat mengkomunikasikan pesan politik kepada warga desa Bangun Mapan dan berhasil banyak menghadapi black campaign (kampanye politik hitam). Tujuan dari penelitian ini adalah untuk mengetahui bagaimana komunikasi politik yang dilakukan tokoh Janji Upaya dengan metode penelitian kualitatif deskriptif analisis semiotika Charles Sanders Peirce. Pada penelitian ini, tokoh Janji Upaya berhasil mengkomunikasikan pesan politik dengan baik kepada warga desa Bangun Mapan dan berhasil menciptakan politik demokratis walaupun dalam perjalanannya, harus banyak menghadapi black campaign (kampanye politik hitam), atau beberapa atribut manipulasi komunikasi yang berat, yang kirimkan kubu lawan. Untuk peneliti selanjutnya diharapkan dapat menonton film Kejarlah Janji setelah atau sebelum membaca penelitian ini, agar dapat memperoleh sudut pandang baru.
Strategi Komunikasi Komisi Pemilihan Umum Provinsi Dki Jakarta Dalam Meningkatkan Partisipasi Pemilih Pada Pemilu Tahun 2024 Fitriani, Gina; Meliala, Robbikal Muntaha; Bender, George Wilhelm
Jurnal Ilmiah Wahana Pendidikan Vol 11 No 9.C (2025): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

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Abstract

Penelitian ini bertujuan untuk menganalisis strategi komunikasi yang diterapkan oleh Komisi Pemilihan Umum (KPU) Provinsi DKI Jakarta dalam meningkatkan partisipasi pemilih pada Pemilu Tahun 2024. Metode penelitian yang digunakan adalah deskriptif kualitatif dengan teknik pengumpulan data melalui wawancara, observasi, dan dokumentasi. Hasil penelitian menunjukkan bahwa KPU DKI Jakarta telah melaksanakan berbagai kegiatan sosialisasi inovatif, seperti "KPU Goes to Campus," "KPU Goes to School," dan partisipasi aktif dalam acara publik seperti Car Free Day. Program-program ini berhasil meningkatkan kesadaran dan minat pemilih, khususnya dari kalangan generasi muda, termasuk Pemula. Meskipun demikian, penelitian ini juga menemukan bahwa kelompok marjinal dan penyandang disabilitas masih menghadapi berbagai kendala dalam mengakses informasi terkait pemilu. Hambatan tersebut disebabkan oleh keterbatasan akses terhadap media sosial dan media massa, yang menjadi saluran utama komunikasi KPU. Berdasarkan temuan ini, diperlukan strategi sosialisasi yang lebih inklusif dan beragam untuk menjangkau seluruh lapisan masyarakat, sehingga dapat meningkatkan partisipasi pemilih secara menyeluruh.
Konglomerasi Walt Disney Company dan Implikasinya di Indonesia dalam Kajian Ekonomi Politik Media Puspitaningrum, Deby; Ekowati, Sari; Priatna, Priatna; Bender, George Wilhelm
AL-MIKRAJ Jurnal Studi Islam dan Humaniora Vol. 4 No. 02 (2024): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v4i02.5432

Abstract

The conglomeration of the Walt Disney Company as a global media and entertainment giant has significant impacts on the media industry in Indonesia. Through media political economy strategies such as vertical integration, horizontal integration, and specialization, Disney has established hegemony that influences local media content. This study employs qualitative methods with a critical paradigm approach to observe these implications. Findings indicate that the homogenization of content produced by Disney affects the perceptions of Indonesian society, particularly concerning definitions of beauty and gender constructions. Therefore, enforcing regulations against media ownership concentration and supporting local companies is crucial to maintaining cultural diversity and the quality of national content.
Strategi Komunikasi Pemasaran Polca Coffee dalam Meningkatkan Brand Awareness Melalui Media Instagram Agistian, Virgiawan; Meliala, Robbikal Muntaha; Bender, George Wilhelm
Innovative: Journal Of Social Science Research Vol. 5 No. 3 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i3.18369

Abstract

The advancement of digital technology not only simplifies daily life but also directly influences how companies approach consumers in the marketing world. The presence of social media has become a primary tool used by companies to interact with consumers, increase brand exposure, and build customer loyalty. Marketing communication is a strategic step that must be undertaken by companies or brands to deliver messages focused on enhancing brand awareness and consumer engagement. Instagram, as one of the most popular social media platforms, facilitates brands in presenting visually appealing content that invites active consumer participation. A qualitative approach has been used as the method in this research. Descriptive data regarding individuals and observed behaviors, both in written and oral forms, were obtained through this approach. In this study, the results of interviews analyzed with respondents indicate that the marketing communication strategy implemented by Polca Coffee has been systematically designed using the SOSTAC framework and a brand awareness approach. Based on the research conducted on Polca Coffee's marketing communication strategy to increase brand awareness through Instagram, several conclusions can be drawn as follows: 1. The marketing strategy implemented by Polca Coffee has been systematically designed using the SOSTAC framework, which includes situation analysis, goal setting, strategy development, tactical application, actions, and controls. 2. Polca Coffee has successfully increased brand awareness by optimizing the use of social media through attractive visual content, relevant storytelling, and the utilization of Instagram features.
Komunikasi Simbolik dalam Konten Instagram @Elizabethangelalorenza sebagai Upaya Rebranding Diri Menjadi Lady Bikers Adrianty, Rizky Amelia; Meliala, Robbikal Muntaha; Bender, George Wilhelm
Innovative: Journal Of Social Science Research Vol. 5 No. 3 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i3.18370

Abstract

The advancement of social media in the current era of globalization is growing so rapidly. This has an impact on the increasing use of social media, especially Instagram. Instagram is ranked 2nd out of 10 social media with the most users in Indonesia. Instagram has given birth to new influencers who are currently still trusted by several brands to promote their products or companies. In this case, this study discusses how symbolic communication in the Instagram content of @elizabethangelalorenza as an effort to rebrand herself into a lady biker and how to evaluate the effort to rebrand herself @elizabethangelalorenza into a lady biker in Indonesia. This study uses a descriptive qualitative research method through observation and in-depth interviews with related parties. The data collected is then analyzed descriptively to produce a work. Angela Lorenza's rebranding effort to become a lady biker on her Instagram has succeeded in gaining sympathy and empathy from her followers. This is proven by the suitability of positive affirmations at the mind, self, society and looking glasses levels (in accordance with George Herbert Mead's Chicago Symbolic Interactionism Theory) in Angela when interacting with her followers. Angela's rebranding efforts according to Muzzelec's theory are also applied to the renaming, repositioning, redesigning, and relaunching of Angela's content uploads on Instagram with her motorbike, her feminine masculine style of dress, and the association of her followers who now recognize Angela as a lady biker.
Co-Authors Adrianty, Rizky Amelia Agistian, Virgiawan Andisa, Laras Ayu Darmawan, Ade Septian Darmawan, Ratu Nindy Alyssia Deby Puspitaningrum Ekowati, Sari Fitriani, Gina Gan Gan Giantika, Gan Gan Priatna Priatna Puspitaningrum, Deby Robbikal Muntaha Meliala Sheilawati, Annisa Catur siti qonaah qonaah, siti qonaah