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All Journal Dinasti International Journal of Digital Business Management Jurnal Ilmu Manajemen Terapan (JIMT) UPI YPTK Journal of Business and Economics Jurnal Sains Informatika Terapan (JSIT)
Brama Kumbara, Vicky
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Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering

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Determinasi Lokasi, Promosi Dan Kualitas Pelayanan Terhadap Minat Kunjung Melalui Kepuasan Konsumen Pada Daerah Wisata Harau Yulasmi; Brama Kumbara, Vicky
Jurnal Sains Informatika Terapan Vol. 1 No. 1 (2022): Jurnal Sains Informatika Terapan (Februari, 2022)
Publisher : Riset Sinergi Indonesia (RISINDO)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62357/jsit.v1i1.45

Abstract

Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh Lokasi, Promosi dan Kualitas Pelayanan terhadap Minat Kunjung dengan Kepuasan Konsumen Sebagai pengambilan sampel yaitu dengan manggunakan Probability Sampling dengan menggunakan teknik Simple Random Sampling. Metode analisis yang digunakan adalah analisis korelasi, regresi linear bererganda dan analisis jalur (Path Analysis). Menggunakan SPSS 21.variabel intervening pada Daerah Wisata Harau. Metode pengumpulan data melalui kuisiner dengan sampel penelitian berjumlah 100 responden. Teknik Hasil penelitian diperoleh Lokasi,Promosi dan Kualitas Pelayanan berpengaruh positif dan signifikan terhadap Kepuasan Konsumrn pada Daerah Wisata Harau. Lokasi, Promosi dan Kualitas Pelayanan berpengaruh positif dan signifikan terhadap Minat Kunjung pada Daerah Wisata Harau. Kepuasan Konsumen memediasi Lokasi terhadap Minat Kunjung pada Daerah Wisata Harau. Kepuasan Konsumen memediasi Promosi terhadap Minat Kunjung pada Daerah Wisata Harau. Berarti Kepuasan Konsumen memediasi Kualitas Pelayanan terhadap Minat Kunjung pada Daerah Wisata Harau.
DETERMINASI NILAI PELANGGAN DAN KEPUTUSAN PEMBELIAN: ANALISIS KUALITAS PRODUK, DESAIN PRODUK DAN ENDORSE Brama Kumbara, Vicky
Jurnal Ilmu Manajemen Terapan Vol. 2 No. 5 (2021): Jurnal Ilmu Manajemen Terapan (Mei 2021)
Publisher : Dinasti Review Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/jimt.v2i5.568

Abstract

Penelitian ini bertujuan untuk melihat seberapa besar Determinasi Nilai Pelanggan dan keputusan pembelian, dengan melakukan analisis terhadap kualitas produk, desain produk dan endorse produk, dari hasil analisis dapat disimpulkan bahwa masih banyak faktor lain yang mempengaruhi nilai pelanggan dan keputusan pembelian, selain dari kualitas produk dan desain produk pada semua tipe dan level organisasi atau perusahaan.
INFLUENCE OF MOTIVATION TOURIST AND TOURIST EXPERIENCE INTEREST TO TOURISTS VISIT BACK TO TOURISM IN WEST SUMATRA: SEEKING NOVELTY MEDIATION AS VARIABLE Brama Kumbara, Vicky; M. Afuan; Ramdani Bayu Putra
Dinasti International Journal of Digital Business Management Vol. 2 No. 1 (2020): Dinasti International Journal of Digital Business Management (December 2020 - J
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v2i1.645

Abstract

The development of tourist destinations today, has motivated research on revisit intention to be an important factor to be researched. This study seeks to examine the influence of tourist motivation and tourist experience on the revisit intention of tourists in West Sumatra which is mediated by the novelty seeking variable. The population of this research is tourists who visit tourist objects in West Sumatra. Samples were taken using accidental sampling method as many as 150 respondents. This study uses a Structural Equation Modeling (SEM) model with Smart PLS 3 as an analysis tool. The results of the analysis show that tourist motivation is the main factor that determines tourism revisit intention, while tourist experience and novelty seeking have no real role in increasing revisit intention. Another fact also finds that tourist motivation and tourist experience are the determining factors for novelty seeking. Whereas in another case novelty seeking as an intervening variable in this study was not proven to play a role in strengthening the influence of tourist motivation and tourist experience on revisit intention. In the future, these findings are expected to have implications for local governments in order to improve facilities or infrastructure and better deregulation of existing tourist destinations, so that all factors in this study can increase revisit intention
The Effect of Leadership Style and Human Resource Quality on Work Performance: Motivation As A Mediation Variable Ridwan, Muhammad; Mulyani, Sitti Rizki; Putra, Rio Andhika; Brama Kumbara, Vicky
UPI YPTK Journal of Business and Economics Vol. 10 No. 1 (2025): Januari 2025
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Putra Indonesia YPTK

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35134/jbe.v10i1.293

Abstract

This study examines the influence of leadership style and human resources on work performance and employee motivation as a mediation variable at PT. Teluk Luas Padang. Primary data was obtained by administering questionnaires directly to respondents who are PT Teluk Luas Padang employees. Data analysis in this study used validity, reliability, classical assumption test (data normality test, multicollinearity test, and heteroscedasticity test), multiple linear regression analysis, Path Analysis, determinant coefficient (R2), partial regression coefficient (t-test), the regression coefficients together (F-test), while the overall data analysis uses SPSS statistic 16 software. The results of this study conclude that (1) leadership style significantly affects work performance. (2) human resources have a significant effect on work performance. (3) work motivation has no significant effect on work performance. (4) leadership style has no significant effect on work performance through work motivation. (5) human resources significantly affect work performance through work motivation. (6) leadership style and human resources simultaneously significantly affect work performance. (7) leadership style and human resources simultaneously significantly affect work performance through work motivation.
Co-Authors M. Afuan Muhammad Ridwan Mulyani, Sitti Rizki Putra, Rio Andhika Ramdani Bayu Putra Yulasmi