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All Journal Gondang: Jurnal Seni dan Budaya eScience Humanity Journal
FEBRIANTY, SYIELVI DWI
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Arts Humanities Education Languange, Linguistic, Communication & Media Social Sciences

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Dekonstruksi Dimensi Estetika Seni Tari Persembahan Dalam Masyarakat Riau: Kritik Postruk Tari Kontemporer Febrianty, Syielvi Dwi; Satria, Edi; Hamzaini, Hamzaini; Aryadi, Mirda
eScience Humanity Journal Vol 4 No 2 (2024): eScience Humanity Journal Volume 4 Number 2 May 2024
Publisher : Asosiasi Ide Bahasa Kepri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37296/esci.v4i2.98

Abstract

This research aims to apply the application of Deconstruction to the Aesthetic Dimensions of Dance as presented to the people of Riau with a focus on criticism of contemporary dance postures. Based on the theory of Deconstruction introduced by Jacques Derrida, this research aims to deconstruct the meaning and structure of traditional dance in a contemporary context. Qualitative research methods were used through indirect observation and content analysis of dance performances in Riau. It is hoped that this research will provide a deeper understanding of how the concept of Deconstruction can be applied in studying and strengthening the aesthetic aspects of traditional Riau dance art in a modern contemporary context. The results of this research show that various symbolic meanings are revealed in gender, ecological perspectives, respect for nature, ethics and manners, through dance movements, props used, decoration and clothing, up to the design of the seven floors. All components in the Malay worship dance have a deep meaning and certain complexity. This article contributes to enriching the cultural treasures behind dance which presents contemporary Riau and the deep meaning behind it.
Implementation of Indah Mayang Embroidery in Pariaman City to Increase Sales of the Creative Fashion Industry Irja, Irja; Rahmat, Fadri; Febrianty, Syielvi Dwi; Surya, Wirma
Gondang: Jurnal Seni dan Budaya Vol. 7 No. 2 (2023): GONDANG: JURNAL SENI DAN BUDAYA, DECEMBER 2023
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/gondang.v7i2.50664

Abstract

The creative economy is a new era of economic concepts that prioritizes information and creativity and relies on human resources' ideas as the primary production factor in economic activities. Pariaman City's traditional embroidered cloth business is one of the creative industries of the fashion sub-sector. The Embroidery Naras fabric business in Kota Pariaman has seen a drastic decrease in sales turnover since the Covid-19 pandemic, so entrepreneurs are looking for alternative solutions to increase their sales again. This research aims to find solutions to the problems faced by embroidered fabric craftsmanship, specifically how to increase sales volume after the covid-19 pandemic by advancing the creative embroidered fashion industry through the role of increasing production, creativity, and innovation. There are two types of data used: primary data and secondary data. Data collection, data reduction, data presentation, and conclusions are the data analysis techniques used in this study. According to the findings, increasing production played only a 33% role. This demonstrates that craftsmen play a smaller role in increasing production to 100%. While the criteria for increasing creativity reaches 70%, it demonstrates that it plays an important role in increasing sales volume. It reaches 15% for the global marketing criteria, indicating that it does not play a role in global marketing, and it reaches only 3% for the use of technology, indicating that it does not play a role in the production process. Similarly, increasing revenue by 33%, As a result, it plays a smaller role in increasing revenue through direct and online sales. 
Co-Authors Aryadi, Mirda Hamzaini, Hamzaini Irja, Irja Rahmat, Fadri Satria, Edi Surya, Wirma