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Analisis Semiotika Pesan Moral Dalam Iklan Ajinomoto Health Provider Fadhil, Muhammad Rifqi; Murwani, Anis Endang Sri; Putra, Dilmai
Professional: Jurnal Komunikasi dan Administrasi Publik Vol 11 No 2 (2024): Desember
Publisher : UNIVED PRESS, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/professional.v11i2.7418

Abstract

This study aims to determine tourism communication management in Bukit Village, Semidang Lagan District, Central Bengkulu Regency. Data collection techniques were carried out using interviews with research informants. There were four informants in this study, namely the Village Head, Chairman of the Village Representative Body, Chairman of Youth Organization and Secretary of BumDes as the manager of Curug Cay waterfall tourist attraction. Data analysis techniques using qualitative descriptive analysis consisting of data reduction, presentation and conclusions. The results of research on tourism communication management in Bukit Village, Semidang Lagan Subdistrict, Central Bengkulu Regency are seen based on management theory according to George R. Terry (Rosady Ruslan 2006: 158-159) which consists of Planning, Organizing, Actuating and Controlling. It can be seen that the communication management carried out by Bukit Village in the development of special tourism attraction Curug Cay waterfall is already through the development planning mechanism which begins with a plan to build a concrete rebate road, build a restroom, make stairs to the tourist attraction including the construction of parking lots. Organizing all stakeholders is done by conducting annual meetings even twice a year to ensure that each institution, both the village government, BPD, BumDes and the community and youth can carry out their main duties and functions. In the movement carried out by the BumDes, the construction of facilities and infrastructure has been carried out in accordance with the planning. This is done so that every visitor can feel comfortable in traveling. The supervision or evaluation is carried out by the village government and the chairman of the BPD and the community in an annual meeting after hearing reports from the BumDes. Monthly reports by BumDes are also carried out as a form of responsibility for the funds it manages.
Analisis Tindakan Rasis Dalam Film Thailand “A Little Thing Called Love” Vitaloka, Feby; Narti, Sri; Putra, Dilmai
Professional: Jurnal Komunikasi dan Administrasi Publik Vol 11 No 2 (2024): Desember
Publisher : UNIVED PRESS, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/professional.v11i2.7419

Abstract

Film is a powerful artistic medium in society, serving as a source of entertainment, education, and shaping social perspectives through audio-visual experiences. *A Little Thing Called Love*, a Thai film directed by Puttipong Pormsaka Na-Sakonnakorn and Wasin Pokpong, tells the story of a girl named Nam who struggles to gain the attention of Shone, the popular student at her school. The film highlights issues of racism and beauty standards. This study aims to explore the racist actions depicted in the Thai film *A Little Thing Called Love*. The research method used is descriptive qualitative, with data collection techniques through observation and documentation. The theoretical framework employed is Roland Barthes’ semiotic analysis, which is used to examine the representation of racism and beauty standards in the film, particularly through denotation, connotation, and myth as reflected in the characters and storyline. The findings of this study indicate that *A Little Thing Called Love* delivers layered messages through semiotic analysis at the denotative, connotative, and mythic levels. Dialogues like "Dasar Hitam!" at 06:51 reflect racial bias and social pressure regarding beauty standards, impacting Nam's self-esteem. At 35:15, the dialogue "Mereka semua jelek" highlights the social grouping dynamics based on appearance, while the dialogue at 35:57, "Jika tidak yakin kalau cantik, bisa ke klub yang lain," emphasizes expectations regarding physical beauty. The climax at 1:51:56 portrays Nam’s transformation into a confident individual, conveying the message that a person’s worth lies in their achievements and self-confidence, not just their appearance
Analisis Pesan Moral Pada Film The Covenant Karya Guy Ritchie’s Ferizon, Jordi; Putra, Dilmai; Sari, Sapta
Jurnal Multidisiplin Dehasen (MUDE) Vol 4 No 1 (2025): Januari
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v4i1.7494

Abstract

A good film should not only function as a medium of entertainment, but also educate its audience and contain various important information about the plot of the film. The film "The Covenant" is an American action drama film directed by Guy Ritchie's. This study aims to describe the meaning of the moral message contained in the film. "The Covenant. This study is a qualitative descriptive study using Roland Barthes' semiotic analysis approach. Data collection in this study used observation and documentation. The results of the study show that the moral messages contained in the film "The Covenant" are: 1) Doing work that is considered a traitor for the sake of the family is the importance of sacrifice and priority to always pay attention to those closest to us. 2) Failure, failure can occur due to unexpected factors, and it reminds us to remain humble, failure can also be a valuable teacher. 3) Repaying the kindness of those who have saved our lives Repaying kindness is not only about physical actions, but also about showing gratitude and appreciating the sacrifices of others. 4) Teaches about fortitude, patience, and acceptance of the reality of life that does not always go according to expectations. The meaning of denotation, connotation and myth conveyed by the director and writer make the film "The Covenant" worth watching because it is thick with moral messages that are full of struggle and gratitude. .
Perencanaan Komunikasi Event Ruang Visi Nusantara Bengkulu (Studi Pada Event “Linimasa Masanya Segala Lini”) Sari, Melinda; Muwarni, Anis Endang Sri; Putra, Dilmai
Jurnal Multidisiplin Dehasen (MUDE) Vol 4 No 1 (2025): Januari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v4i1.7495

Abstract

An event organizer is a business that operates in the field of professional service provision. Event organizers assist with personal events such as weddings and birthdays, as well as other events. The type of research used by the researchers is descriptive qualitative. Data collection was carried out using observation techniques, interviews, and documentation techniques. The informants in this study consisted of several parties from RVN Management, including the Head of the Public Relations and Information Division, the Marketing Division, and the Event Manager. Based on field data, in the planning and implementation process of the concert " Linimasa Masanya Segala Lini," the researchers used the Cutlip & Center theory as research indicators, which includes four main stages: fact-finding, planning, communication, and evaluation. The results of the study showed that first, in the fact-finding stage, the RVN management team conducted surveys to determine the audience's enthusiasm for the invited artists. Second, in the planning stage, the RVN team planned and outlined the necessary steps to achieve the event's objectives, including selecting artists, assigning tasks to the committee team, and arranging vendors. Third, in the communication stage, RVN management utilized social media and influencers to convey the main message to the audience, which was to create a memorable experience for viewers. Fourth, in the evaluation stage, RVN management assessed the success of the concert not only through ticket sales but also through the experiences and comfort felt by the audience. Overall, the application of Cutlip & Center's communication planning theory in the " Linimasa Masanya Segala Lini" concert was systematically conducted. Each stage contributed significantly to the event's execution, although there were some shortcomings that need to be addressed.
Negotiations Between Pt. Kencana Katara Kewala (K3) And Palm Oil Toke In Ketahun Sub-District, North Bengkulu District Adi Mirwan; Sari, Sapta; Putra, Dilmai
Social Sciences Journal Vol. 2 No. 1 (2025): February
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/sosj.v2i1.631

Abstract

Negotiation is basically an exchange of information that aims to reach an agreement between two or more parties, so the ability to convey messages clearly and understand the other party's point of view is very important. This study aims to determine the negotiations between PT Kencana Katara Kewala (K3) and Palm Oil Toke in Ketahun District, North Bengkulu Regency. This research is a qualitative research. Based on the theory used is the theory of negotiation elements according to Achmad Romsan. The results of this study found that, first, the relationship between PT Kencana Katara Kelawa (K3) and the palm oil toke was well established. Second, interests, in conveying the interests of both parties negotiate on the basis of mutual interests. Third, options, PT Kencana Katara Kewala (K3) proposes price options based on quantity, price options, payment terms, price offers based on palm quality and so on. Fourth, options, PT Kencana Katara Kewala (K3) provides options regarding palm oil prices to palm oil toke by paying attention to several things such as market research, compiling price options, preparing proposals, presenting to toke, discussion and negotiation, offering explanations, determining agreements, follow-up. Kelima kriteria, kriteria yang dirancang untuk membantu negosiasi berjalan dengan baik dalam wawancara meliputi persiapan yang matang, komunikasi yang efektif, fleksibilitas, fokus pada solusi bersama, dan kejelasan perjanjian. Keenam komunikasi, komunikasi yang berlangsung pada saat negosiasi antara PT. Kencana Katara Kewala (K3) dengan toke sawit seperti mendiskusikan opsi yang ditawarkan dengan fokus utamanya adalah transparansi. Ketujuh Komitmen, Kesepakatan antara PT. Kencana Katara Kewala (K3) dan Toke Sawit didasarkan pada diskusi yang jelas tentang kebutuhan, harga dan kualitas sawit. Dengan demikian, unsur-unsur negosiasi dapat menjadi langkah efektif dalam melakukan negosiasi.
Pelatihan Filmora Dalam Pembuatan Materi Ajar Yang Kreatif Guru Sma Nurul Iman Palembang Fatmariani; Putra, Dilmai; Hartati, Eka
Jurnal Pengabdian Masyarakat Disiplin Ilmu Vol. 1 No. 2 (2023): Jurnal Pengabdian Masyarakat Multi Dispilin Ilmu Juli 2023
Publisher : Yayasan Cita Cendikiawan Al Kharizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jpmasdi.v1i2.2480

Abstract

Abstrak: Purpose: From community service to improve learning by utilizing multimedia which is part of technology in the Nurul Iman High School Community, especially teachers and students using Filmora Methodology/approach: The method used in this PKM activity is training and mentoring. Media used by the Filmora application, using Filmora, video editing, using editing tools, creating contemporary templates, color settings, graphics, using formulas and making brochures. This office application application is also used to provide convenience in making learning videos. The service activity method is carried out using teaching media and practice using Filmora multimedia Results/findings: Teachers understand how it works and its benefits, understand the use of the Filmora application, by implementing training and mentoring, understand various types of needs and how it works, get to know the features/menus on Filmora, use Filmora in making teaching materials using multimedia Conclusion: Based on the results of the participant questionnaire graph at an interval of 65-78%, it means that this service activity has a positive impact on increasing the application of science and technology to teachers in improving learning in schools.
Komunikasi Organisasi Pada Karang Taruna Dalam Meningkatkan Motivasi Pemuda Kreatif Di Desa Selingsingan Putra, Dilmai; Hidayat, Rikardo Imran; Heriniazwi, Martha
Professional: Jurnal Komunikasi dan Administrasi Publik Vol 12 No 1 (2025): Juni
Publisher : UNIVED PRESS, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/professional.v12i1.8329

Abstract

This study aims to explore the organizational communication strategies implemented by the Karang Taruna (youth organization) of Selingsingan Village in fostering motivation among creative youth. Using a qualitative descriptive approach, data were collected through in-depth interviews, participatory observation, and documentation involving six informants, including the chairman, administrators, and active members of the organization. The research adopts Hersey and Blanchard's situational leadership theory as a framework, focusing on four communication styles: telling, selling, participating, and delegating. The findings reveal that the chairman's adaptive communication approach significantly enhances member engagement and motivation. Clear, open, and participatory communication practices are key to building a sense of belonging and active involvement among youth. This study recommends the continuous development of persuasive two-way communication within Karang Taruna to further strengthen youth participation in social and entrepreneurial activities.
Effective Communication Between The Coach And Tunas Muda Bengkulu Team In Building Good Relationships Karim, Zuhri Abdul; Putra, Dilmai; Dianthi, Martha Heriniazwi
Social Sciences Journal Vol. 2 No. 2 (2025): Agustus
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/sosj.v2i2.742

Abstract

Effective communication is the process of delivering messages precisely so that they can be clearly understood by the message recipient. In various contexts, both personal and professional, effective communication plays a significant role because it can influence the outcomes of interactions and relationships between individuals. The purpose of this research is to understand effective communication between coaches and Tunas Muda Bengkulu Team in building good relationships. This research is of qualitative type. The theory used is the theory of effective communication according to Devito. The results of this study indicate that, first, openness: the coach of Tunas Muda Bengkulu Team prioritizes open, clear, and supportive communication, which helps build trust and create a collaborative atmosphere within the team. Second, empathy: the coach builds effective communication through an open and honest approach, listening to the players' problems and hopes. Third, supportive attitude: the coach supports the team's morale, especially in difficult situations, by providing clear directions and motivational words, helping the team stay focused and enthusiastic. Additionally, support from teammates, who strengthen each other, enhances a positive atmosphere and builds the team's mental strength to face challenges on the field. Fourth, a positive attitude: the coach gives constructive criticism in a supportive manner, beginning with appreciation for the players' efforts to maintain their spirit. Fifth, equality: in the relationship between coach and players, fair treatment does not always mean the same treatment for everyone. The coach may give more attention to players who have important roles in the team's strategy, but this is done for the overall interest of the team, not favoritism. Thus, effective communication between the coach and Tunas Muda Bengkulu Team in building good relationships can serve as a reference for the application of effective communication theory according to Devito.
Journalistic Ethics In Local News Coverage At Suarokito.Com Jaya, Ade Agung Sutra; Narti, sri; Putra, Dilmai
Journal of Law, Social Science, and Management Review Vol. 1 No. 4 (2025): Agustus
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jlsmr.v1i4.293

Abstract

As journalism continues to evolve under the influence of digital technology, local media play an essential role in delivering relevant and credible information to their communities. One such media outlet in North Bengkulu is Suarokito.com, a digital platform dedicated to local reporting. This study analyzes the application of journalistic ethics in local news coverage on Suarokito.com, focusing on the principles outlined in the Indonesian Journalistic Code of Ethics: independence, professionalism, verification, balance, and protection of sources and privacy.This research adopts a qualitative normative approach, using in-depth interviews, participant observation, and content analysis of published news articles. The informants include reporters, editors, and the editor-in-chief of Suarokito.com. The findings show that Suarokito.com strives to uphold independence and professionalism, despite challenges such as pressure to publish news rapidly and limited resources. The principles of verification and balance are generally observed, with news articles undergoing fact-checking and using multiple sources. However, challenges persist, including the temptation to avoid unverified or sensational stories due to resource constraints. The study recommends regular ethical training for local journalists and the strengthening of internal mechanisms to maintain editorial integrity and news quality.
Netizens’ Comment Analysis On The Tiktok Account “Barisan Pengusaha Pejuang” (A Netnographic Study On The Campaign Song Post Of Prabowo–Gibran) Sukma, Anisa; Narti, Sri; Putra, Dilmai
Social Sciences Journal Vol. 1 No. 4 (2025): Agustus
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/soc.v1i4.288

Abstract

This study aims to analyze netizens’ comments on a campaign song video of presidential and vice-presidential candidates Prabowo–Gibran, posted by the TikTok account Barisan Pengusaha Pejuang. The research adopts a netnographic method with a qualitative descriptive approach, supported by the Computer Mediated Communication (CMC) theory to interpret interaction patterns in digital spaces. Data were collected using documentation techniques on 100 selected comments, followed by thematic coding and analysis. Findings reveal two main categories of comments: supportive or pro-Prabowo–Gibran comments, and sarcastic or critical comments. During the campaign period, most comments were positive, enthusiastic, and optimistic. However, after Prabowo–Gibran officially took office, the tone of the comments shifted toward sarcasm and public dissatisfaction, often triggered by unmet expectations regarding their performance or policies. This study illustrates how public opinion evolves in social media discourse and underscores the importance of digital sentiment in political communication.
Co-Authors Adi Mirwan Fadhil, Muhammad Rifqi Fatmariani Ferizon, Jordi Hartati, Eka Hati, Indah Prasepta Hidayat, Rikardo Imran Ilhaq, Muhsin Jaya, Ade Agung Sutra Karim, Zuhri Abdul Martha Heriniazwi Dianthi Maryaningsih, Maryaningsih Murwani, Anis Endang Sri Muwarni, Anis Endang Sri Sapta Sari Sari, Melinda Sri Narti, Sri Sukma, Anisa Vitaloka, Feby