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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis JURNAL MANAJEMEN MOTIVASI Management and Economics Journal (MEC-J) JURNAL MANAJEMEN BISNIS JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Syntax Idea Jurnal Manajemen dan Inovasi (MANOVA) Kontigensi: Jurnal Ilmiah Manajemen Jurnal Locus Penelitian dan Pengabdian Studi Akuntansi, Keuangan, dan Manajemen Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Ranah Research : Journal of Multidisciplinary Research and Development Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Roostika, Raden Roro Ratna
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Implementation of Syncoreblud PT Syncore Indonesia's Digital Marketing Media Strategy in Building the Company's Brand Awareness Rahmatika Amalia Pawestri; Roostika, Raden Roro Ratna
JURNAL MANAJEMEN MOTIVASI Vol 22 No 1 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i1.8914

Abstract

Brand awareness is essential for building consumer trust in a company’s products or services through effective marketing strategies. This study examines the implementation of digital marketing media strategies to build brand awareness at PT Syncore Indonesia, particularly SyncoreBLUD. A qualitative approach was applied through field observations, interviews, and documentation. The findings show that WhatsApp, Instagram, YouTube, Facebook, and the company website are consistently used as digital marketing platforms to strengthen and maintain brand awareness. These platforms support the company’s communication and promotional activities. The results are expected to provide practical insights for developing sustainable digital marketing strategies in the future. Keywords: Digital Marketing Strategy; Social Media Effectiveness; Brand Awareness
Co-Authors Adinda Dwita Kartika Afni, Cindy Alvina Nur Agsah, Nabila Aji , Mahardivandra Yusuf Anas Hidayat Anas Hidayat, Anas Arya Alifa, Muhamad Iqbal Fauzia Bening, Pijar Elsanti Surya Bimafaazaa Athallah Veva Dwi Cahya, Faiz Agil Hendarto, Hepy Ika Puspitasari Imang, Al Atiqullah Makruf, Alfin Mintaro Mazda Halim Mazda Halim, Mazda Nisa, Novia Himatun Pambayun, Bagas Arya Rahman, Fahmi Aulia Rahmatika Amalia Pawestri Sidik, Tri Wahyu Fajar Sujudi, Robi Putra Winarno, Daffa Winan