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All Journal Menara Ilmu Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen MANAJEMEN DEWANTARA International Journal of Environmental, Sustainability, and Social Science Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN)
Gusteti, Yesi
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Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences

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Pengaruh Keragaman Produk, Electronic Word Of Mouth (E-Wom) Dan Kepuasan Terhadap Keputusan Pembelian Produk Gendis Nyass Andika, Arya Viky; Putri, Dini Elida; Gusteti, Yesi
Menara Ilmu : Jurnal Penelitian dan Kajian Ilmiah Vol 18, No 1 (2024): Vol 18 No. 01 OKTOBER 2024
Publisher : LPPM Universitas Muhammadiyah Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31869/mi.v18i1.5809

Abstract

Keputusan pembelian berdampak penting untuk perkembangan dan keberlangsungan  sebuah usaha, artinya konsumen akan percaya bahwa produk yang dibeli sesuai dengan keinginan dan kebutuhan konsumen. Penelitian ini bertujuan untuk mengkaji dan menganalisis pengaruh keragaman produk, Electronic Word Of Mouth (E-WOM), dan kepuasan konsumen terhadap keputusan pembelian produk bakery Gendis Nyass. Penelitian ini menggunakan metode kuantitatif dengan teknik pengumpulan data menyebarkan kuesioner yang valid dan reliable terhadap 140 responden sampel penelitian, yaitu konsumen Gendis Nyass yang pernah membeli produk Gendis Nyass lebih dari satu kali. Metode analisis data yang digunakan adalah analisis deskriptif, analisis korelasi, analisis linier berganda, uji t (uji parsial), uji f (uji simultan ) dan koefisien determinasi (R2). Hasil penelitian menunjukkan bahwa variabel keragaman produk, Electronic Word Of Mouth (E-WOM) dan kepuasan konsumen  secara parsial dan simultan berpengaruh positif dan signifikan terhadap keputusan pembelian produk Gendis Nyass. Kata Kunci: keragaman produk, electronic word of mouth (e-wom), kepuasan konsumen, keputusan pembelian
Pengaruh Perilaku Konsumen, Tata Letak (Layout), Promosi Terhadap Keputusan Pembelian Di Mr.DIY Koto Baru Yholanda, Silvira; Purwanto, Kelik; Gusteti, Yesi
Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien) Vol. 5 No. 01 (2024): Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien) : September-November
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/jasmien.v5i01.723

Abstract

Pada era globalisasi banyak tersedia pasar modern yang mudah ditemukan di sekitar seperti mini market, dan juga termasuk MR.DIY. Tujuan masyarakat mengunjungi pasar modern seperti MR.DIY karena biaya yang murah, produk yang bagus, canggih dan tempat yang nyaman. Permintaan masyarakat modern yang bukan hanya mencari sebuah barang dengan satu fungsi saja, namun mencari barang yang multifungsi (memiliki lebih dari satu manfaat). Penelitian Inidilakukan untuk mengetahui pengaruh yang ditimbulkanoleh perilaku konsumen, tata letak (layout), promosi terhadap keputusan pembelian. Metode analisis dalampenelitian ini adalah menggunakan metode kauntitatifdengan pengambilan data menggunakan kuisoner.Responden yang dijadikan sampel dalam penelitian ini yaitusebanyak 358 responden yang merupakan pengunjung atau pembeli di Mr.DIY Koto Baru. Berdasarkan uji T menunjukkan bahwa variabel perilaku konsumen, tata letak (layout), dan promosi berpengaruh positif dan signifikan, terhadap keputusan pembelian. Dan berdasarkan hasil uji F didapat hasil yang menunjukkan bahwa secara bersama-sama antara variabel perilaku konsumen, tata letak (layout)dan promosi berpengaruh positif dan signifikan terhadapkeputusan pembelian. Berdasarkan uji koefisien determinan(R2) menunjukkan bahwa variabel perilaku konsumen, tataletak (layout) , promosi terhadap keputusan pembelian adalah sebesar 68% yang artinya memiiki hubungan yang kuat sedangkan 32% dipengaruhi faktor lain yang tidak disertakan dalam model penelitian ini. Bagi perusahaanbahwa konsumen berbelanja di Mr.DIY karena sesuai dengan keinginannya misalnya dengan suka membeli produk Mr.DIY unik dan kualitas nya bagus dibandingkan dengan yang lain dan konsumen merasa bangga memakai produk yang ada di Mr.DIY dan dapat dilihat dengankuliatas produknya yang bagus. Dan samakin baik tata letak(layout) dalam sebuah toko maka akan berdampak baik dan semakin tinggi tingkat keputusan pembelian di Mr.DIY KotoBaru. Serta semakin giat melakukan promosi baik dimedia sosial maupaun promosi secara lansung juga dapatmengingkat tingkat keputusan pembelian di Mr.DIY Koto Baru.
Analisis Persepsi Konsumen Bisnis Sesudah Pemboikotan Produk Unilever Di Kecamatan Sitiung Larisa, Lioni Septi Apanda; Gusteti, Yesi; Purwanto, Kelik; Resty, Fenisi
Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien) Vol. 5 No. 01 (2024): Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien) : September-November
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/jasmien.v5i01.766

Abstract

On the boycott of product examples that had an impact on at that time Life Boy liquid soap at Warung Amoy, Pepsodent and sunlight dish soap at the Iqbal stall, during the boycott of the amoy stall experienced the impact of the boycott for 3 months and the Iqbal stall for 3- This study is to review and analyze the Analysis of Consumer Perception Before and After the Boycott of Unilever Products in Sitiung District. This type of research is qualitative by taking data in the form of interviews, this research was conducted in Kekematan Sitiung using 5 informants who owned wholesale stalls, when the boycott occurred from 5 stalls only 2 stalls had an impact 5 months. During the boycott, there were 2 stores impacted, but only briefly within a period of 2 weeks, and 1 store had no impact at all with the news of the boycott of unilever products. As long as there is news of a boycott, there is indeed an effect in several places and there is no influence at all about the boycott of unilever products.
Dampak Stres kerja, beban Kerja, dan Motivasi Kerja Terhadap Kinerja Karyawan di Bank Pembangunan Daerah Jambi Cabang Tebo Gustina Marhamah, Sulis; Gusteti, Yesi; Purwanto, Kelik
Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Vol. 12 No. 1 (2025): Jurnal Riset Manajemen
Publisher : Program Magister Manajemen STIE Widya Wiwaha Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/jrm.v12i1.1053

Abstract

This study looks at the connections between worker motivation, work stress, and work ethics and the Tebo Branch of the Jambi Regional Development Bank. There are forty-five participants in this research sample. After surveys are used to gather the initial data, a regression analysis of the data is carried out. The job stress (X1) does not significantly affect work-related performance, according to the t-test results; the significance is approximately 0.494% (greater than 0.05) and the T-value is roughly -0.690 (less than 0.210). Similarly, a T-hit statistic of -0.275% (lower than 2.020) and a significance of 0.784% (greater than 0.05) suggest that workload (X2) had no discernible impact on caregiver performance. However, research has revealed that work motivation (X3)
PENGARUH LITERASI E-FINANSIAL (KEMUDAHAN, KENYAMANAN, KEAMANAN) DAN KUALITAS LAYANAN PENGGUNA MOBILE BANKING TERHADAP KEPUASAN NASABAH (BRI UNIT KOTO BARU DHARMASRAYA TAHUN 2023) Anisa, Rani; Gusteti, Yesi; Wiska, Mayroza
MANAJEMEN DEWANTARA Vol 8 No 2 (2024): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v8i2.18151

Abstract

The study aims to analyze the impact that e-finance literacy has on the ease, convenience, security and quality of mobile banking users’ services on customer satisfaction of the New Koto Unit. The era of globalization has been a major driver for the emergence of mobile banks’ rapid changes in technology and global connectivity has opened up new opportunities for the banking sector to provide more efficient and accessible services. The method of analysis of this research is to use a quantitative method with data collection using a questionnaire. The sample respondents in this study were taken from 282 customers using the new BRI mobile banking Koto Unit. Technical analysis tests validity, reliability, correlation, classical assumptions, double linear regression, and hypothesis testing. The results of the study showed that convenience had a partially positive and significant impact on customer satisfaction (t = 3,244 ), ( 0,001 < 0,05), while comfort had a positive and substantial influence on customer satisfying ( t = 4,872 ), ( 0,000 < 0,05), however, security had no significant effect on customer content ( t= 1,051 ), ( 0,291 > 0,05 ) while the quality of service had a significant and positive impact on client satisfaction.
Analysis of Factors Influencing Profit Increase of Women's Msmes in Suka Jaya Village SAKTI, M. Handoko; GUSTETI, Yesi; ERMAWATI, Eka
International Journal of Environmental, Sustainability, and Social Science Vol. 6 No. 5 (2025): International Journal of Environmental, Sustainability, and Social Science (Sep
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v6i5.1580

Abstract

This study aims to analyze the influence of access to market information, entrepreneurial motivation, and entrepreneurial capability on the profit growth of women-owned MSMEs in Suka Jaya Village. The research is grounded in the reality that, despite the significant potential of women's MSMEs in rural economic development, they still face various structural and managerial barriers that can affect business performance, particularly in terms of profit improvement. This study employs a quantitative approach using a survey method through questionnaires distributed to 130 women MSME actors, selected using a saturated sampling technique. Data analysis was conducted using validity and reliability tests, multiple linear regression analysis, T-test, F-test, and coefficient of determination (R²). The results indicate that access to market information has a positive and significant effect on profit growth when tested partially. In contrast, entrepreneurial motivation and entrepreneurial capability do not have a significant partial effect. However, when tested simultaneously, all three independent variables significantly influence profit growth. The Adjusted R² value of 0.839 implies that the model can explain 83.9% of the variation in profit growth, while the remaining 16.1% is influenced by other factors not examined in this study. These findings highlight the crucial role of access to market information in enhancing the profitability of women's MSMEs and emphasize the need for strategic interventions to improve entrepreneurial capacity based on local data.
Co-Authors Andika, Arya Viky Anisa, Rani Eka Ermawati, Eka Gustina Marhamah, Sulis Kelik Purwanto, Kelik Larisa, Lioni Septi Apanda Putri, Dini Elida Resty, Fenisi SAKTI, M. Handoko Wiska, Mayroza Yholanda, Silvira