Article Per Year (5 Year)
p-Index From 2021 - 2026
2.036
P-Index
This Author published in this journals
All Journal JURNAL EKONOMI DAN BISNIS AIRLANGGA Menara Ilmu Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen MANAJEMEN DEWANTARA Jurnal Manajemen Universitas Bung Hatta International Journal of Environmental, Sustainability, and Social Science Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Innovative: Journal Of Social Science Research
Gusteti, Yesi
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

Published : 12 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 12 Documents
Search

 1   2 
Pengaruh Strategi Pemasaran, Kualitas Produk Terhadap Keputusan Pembelian Bibit Kelapa Sawit di CV. Sawindo Agam Mandiri Aprilla, Raynaldo; Wiska, Mayroza; Gusteti, Yesi; Resty, Fenisi
Innovative: Journal Of Social Science Research Vol. 3 No. 5 (2023): Innovative: Journal of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Sawindo Agam Mandiri merupakan perusahaan kontraktor yang bergerak di bidang penangkaran bahan material tanaman kelapa sawit. CV.mengkaji tentang pengaruh strategi pemasaran dan kualitas produk terhadap keputusan pembelian. Penelitian ini bertujuan untuk penganalisis pengaruh trategi pemasaran dan kualitas produk terhadap keputusan pembelian kelapa sawit pada cv sawindo agam mandiri tahun 2023. Populasi dalam penelitian ini adalah konsumen yang membeli bibit di cv sawindo agam mandiri yaitu sebanyak 86 konsumen. Metode penelitian yang di gunakan adalah penelitian kuantitatif dengan mengumpulkan data melalui kuesioner yang di sebarkan kepada responden. Hasil Variabel strategi pemasaran dan kualitas produk secara simultan (uji-f) berpengaruh positif dan signifikan terhadap keputusan pembelian. Ditunjukkan dengan hasil pengolahan data SPSS 22 yiatu, nilai f hitung dengan f tabel, karena nilai f hitung lebih besar dari nilai f tabel (33,763 3,11) dan tingkat signifikansi (0,000 0,05). terdapat pengaruh positif strategi pemasaran dan kualitas produk terhadap keputusan pembelian sebesar nilai koefisien korelasi sebesar (R) 0, 713 atau 71,3%, R2 sebesar 0,509 atau (50,9%), serta Adjusted R2 diperoleh nilai koefisien sebesar 0,497. Artinya sumbangan atau pengaruh yang diberikan oleh variabel X terhadap Y adalah 0,509 (50,9%) menunjukkan hubungan yang kuat, karena hanya 49,1% yang dipengarui faktor lain. Saran sebaiknya cv sawindo agam mandiri lebih baik lagi dalam metode strategi pemasaran dan lebih meningkatkan mutu kualiats produk agar dapat meningkatkan keputusan pembelian kepada konsumen yang membeli bibit kelapa sawit di cv sawindo agam mandiri.
ANALYSIS OF EXTERNAL AND INTERNAL FACTORS OF CORPORATE SOCIAL RESPONSIBILITY (CSR) IMPLEMENTATION IN IMPROVING COMMUNITY WELFARE Wijaya, Septya Ari; Wiska, Mayroza; Gusteti, Yesi
Jurnal Ekonomi dan Bisnis Airlangga Vol. 32 No. 1 (2022): JURNAL EKONOMI DAN BISNIS AIRLANGGA
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jeba.V32I12022.10-18

Abstract

Introduction: CSR is very active role in overcoming the impact of the production process, as well as the welfare of the community around the company. This study wants to analyze the external and internal factors of CSR implementation in improving the welfare of the community by taking research at PT PLN (Persero) South Sumatra Generation Main Unit, Ombilin Generation Implementing Unit in Sijantang, Talawi District, Sawahlunto City, West Sumatra Province. Methods: This study uses quantitative methods with multiple linear regression analysis. A sample of 379 in this study was taken from three of the eleven villages in the Talawi sub-district of Sawahtulo city. The three villages are Salak Village, Sijantang Village, and Talawi Hili Village, due to the three villages received CSR funding from PLTU Ombilin. Data and questionnaires were distributed in April – June 2021. Results: Internal factors (primary measures and effectiveness) and external factors affect welfare in the implementation of CSR in Salak village, Sijantang village and Talawi Hili village at PT PLN (Persero), the Southern Sumatra generation main unit, the ombilin generation implementing unit. Conclusion and suggestion: A company in implementing its Corporate Social Responsibility (CSR) program must be serious about the interests of the community and the surrounding environment. In applying the concept of Corporate Social Responsibility (CSR), it can also be done jointly by inviting the government and community representatives to conceptualize the series of processes, start from program design or planning, program implementation, program monitoring, program evaluation up to reporting.
Co-Authors Andika, Arya Viky Anisa, Rani Aprilla, Raynaldo Eka Ermawati, Eka Gustina Marhamah, Sulis Hutriadi, Hutriadi Kelik Purwanto, Kelik Larisa, Lioni Septi Apanda Pambudi, Meigy Setya Putri, Dini Elida Resty, Fenisi SAKTI, M. Handoko Saputra, Drita Cerry Tri Yuniko, Fauzi Wijaya, Septya Ari Wiska, Mayroza Yholanda, Silvira