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All Journal JOURNAL OF SCIENCE AND SOCIAL RESEARCH INCODING: Journal of Informatics and Computer Science Engineering Education Achievement: Journal of Science and Research Bhakti Nagori (Jurnal Pengabdian kepada Masyarakat)
Suprasman, Suprasman
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Agriculture, Biological Sciences & Forestry Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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STRATEGI BISNIS SEBAGAI UPAYA PENINGKATAN KINERJA KARYAWAN DI PT POS INDONESIA (PERSERO) CABANG DUMAI Hartutik, Dwi; Lastri, Novelma; Aditiya, Variza; Suprasman, Suprasman; Musdiana, Andi Desy
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol 8, No 3 (2025): August 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i3.4119

Abstract

Abstract: This study aims to analyze the business strategy implemented by PT Pos Indonesia (Persero) Dumai Branch in an effort to improve employee performance. The business strategy under review includes four main stages: environmental scanning, strategy formulation, strategy implementation, and evaluation and control. Environmental scanning is conducted to identify internal and external factors influencing organizational performance, including market competition and customer needs. Strategy formulation involves setting long-term goals focused on human resource development. Strategy implementation is carried out through employee training, organizational structure adjustments, and the provision of incentives to enhance productivity. The evaluation and control stage assesses the effectiveness of the strategies applied and enables continuous improvement. The results of the study indicate that an integrated implementation of business strategies contributes positively to employee performance, particularly in terms of discipline, work efficiency, and customer service. This study recommends the alignment between business strategy and human resource management as a key to organizational success. Keywords: Business Strategy, Employee Performance, Environmental Scanning, Strategy Formulation, Strategy Implementation, Evaluation and Control. Abstrak: Penelitian ini bertujuan untuk menganalisis strategi bisnis yang diterapkan oleh PT Pos Indonesia (Persero) Cabang Dumai dalam upaya meningkatkan kinerja karyawan. Strategi bisnis yang dimaksud mencakup empat tahapan utama, yaitu pemindaian lingkungan (environmental strategy), perumusan strategi (strategy formulation), implementasi strategi (strategy implementation), serta evaluasi dan kontrol (evaluation and control). Pemindaian lingkungan dilakukan untuk mengidentifikasi faktor internal dan eksternal yang mempengaruhi kinerja organisasi, termasuk dinamika persaingan dan kebutuhan pelanggan. Perumusan strategi dilakukan melalui penetapan tujuan jangka panjang yang berfokus pada pengembangan sumber daya manusia. Implementasi strategi dilakukan melalui pelatihan, penyesuaian struktur organisasi, serta pemberian insentif yang mendorong produktivitas karyawan. Tahap evaluasi dan kontrol dilakukan untuk menilai efektivitas strategi yang dijalankan serta melakukan perbaikan berkelanjutan. Hasil penelitian menunjukkan bahwa penerapan strategi bisnis secara terpadu berkontribusi positif terhadap peningkatan kinerja karyawan, terutama dalam hal disiplin, efisiensi kerja, dan pelayanan kepada pelanggan. Penelitian ini merekomendasikan pentingnya kesinambungan antara strategi bisnis dan pengelolaan sumber daya manusia sebagai kunci keberhasilan organisasi. Kata kunci: Strategi Bisnis, Kinerja Karyawan, Pemindaian Lingkungan, Formulasi Strategi, Implementasi Strategi, Evaluasi dan Kontrol.
Evaluasi Time Schedule Menggunakan Network Planning (Studi Kasus: Pada Proyek Pembangunan Gedung Rawat Inap Kelas III Tahap III Rumah Sakit Umum Daerah Bangkinang, Riau) Moreno, Yenita; Ermiyati, Ermiyati; Pratama, Syurya Adi; Suprasman, Suprasman
INCODING: Journal of Informatics and Computer Science Engineering Vol 3, No 1 (2023): INCODING APRIL
Publisher : Mahesa Research Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/incoding.v3i1.331

Abstract

Time Schedule is a detailed division of work duration on each project work. The problem in this study is the ineffectiveness of the duration of the work and the amount of work done is not in accordance with the planned duration. The purpose of the study was to evaluate the time schedule using the network planning method to determine the critical trajectory by using Microsoft Project 2016 software and to accelerate the duration of work from its original duration by using the acceleration method of adding labor, increasing working hours and accelerating the work shift method. The conclusion of time schedule evaluation using network planning is obtained as many as 50 work items which are included in the critical path. After accelerating with three acceleration methods, it was found that the results of accelerating the addition of manpower which cut the time by 3 days from the original duration, acceleration by adding 2 hours of work cut 7 working days and acceleration with the work shift method which cut the duration to 21 working days from the original duration. which is 206 working days, then of the three methods of acceleration the most effective is the shift method.
PENERAPAN ECO-SCHOOL DENGAN BUDIDAYA KANGKUNG DARAT DAN PEPAYA CALIFORNIA DI SMP IT KHAZANAH BOARDING SCHOOL Nurdin, Nurdin; Zulkifli, Zulkifli; Suprasman, Suprasman; Morena, Yenita; Ermiyati, Ermiyati; Shalahuddin, Muhammad
BHAKTI NAGORI (Jurnal Pengabdian kepada Masyarakat) Vol. 2 No. 2 (2022): BHAKTI NAGORI (Jurnal Pengabdian kepada Masyarakat) Desember 2022
Publisher : LPPM UNIKS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36378/bhakti_nagori.v2i2.2561

Abstract

Pengembangan potensi Eco-School SMP IT Khazanah Boarding Scchool di Kecamatan Pujud dapat diwujudkan dengan budidaya kangkung darat dan pepaya california dengan memanfaatkan para santri dibawah pengawasan kepala Sekolah dan guru-guru yang ada. Metode dalam mewujudkan Eco-School adalah dengan menyediakan sarana dan parasarana berupa penyediaan media tanam, pengadaan bibit yang berkualitas dan tenaga terampil dalam melakukan penyuluhan dan pendampingan serta keikut sertaan dan partisipasi mahasiswa Kukerta dalam pembudidayaan kangkung darat dan pepaya california tersebut sehingga mendapatkan hasil usaha maksimal. Hasil panen kangkung darat dan pepaya California dapat memenuhi kebutuhan konsumsi sayur-sayuran dan buah-buahan untuk para santri dan guru yang tinggal di komplek SMP IT Khazanah Boarding School. Kelebihan dari kebutuhan konsumsi para santri dan guru dapat dijual dengan cara mencari langganan tetap dipasar-pasar yang ada di Kecamatan Pujud. Hasil panen budidaya kangkung darat dan pepaya california ini selain dapat digunakan sebagai modal dasar untuk kelanjutan budidaya kangkung untuk tahap selanjutnya dan dapat pula digunakan sebagai tambahan dana untuk keperluan sayur dan buah-buahan dalam memenuhi konsusi harian santri di SMP IT Khazanah Boarding School ini. Pembudidayaan kangkung darat dan pepaya california terbukti sebagai Model Eco-School cikal bakal sekoalah berbasis lingkungan berkelanjutan
PERAN STRATEGI PEMASARAN DALAM MENINGKATKAN PERTUMBUHAN EKONOMI: ANALISIS SINTESIS TERHADAP UMKM DI KOTA DUMAI Lastri, Novelma; Aditiya, Variza; Hartutik, Dwi; Suprasman, Suprasman; Mustafa, Said
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol 9, No 1 (2026): February 2026
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v9i1.5822

Abstract

Abstract: Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in Indonesia’s economy, including in Dumai City; however, they continue to face challenges in expanding market reach and enhancing competitiveness, particularly in adopting digital marketing technologies. This study aims to synthesize relevant literature on digital marketing strategies and their impact on MSME economic growth in Dumai City. A qualitative approach using a literature review method was employed to analyze previous studies related to digital marketing, e-commerce, and digital transformation among MSMEs. The findings indicate that digital marketing implementation significantly improves sales performance, product visibility, and customer interaction, with some MSMEs reporting substantial revenue increases, even exceeding twofold growth over the past two years. The utilization of social media platforms and digital marketplaces has become a key driver in expanding market access beyond local geographic boundaries. Nevertheless, challenges remain, including limited digital literacy, infrastructure constraints, and underutilization of websites as marketing tools. This study highlights that integrated digital marketing strategies supported by continuous training and institutional assistance are essential to strengthen MSME competitiveness and achieve sustainable growth in the digital era. Keywords: MSMEs, digital marketing, e-commerce, digital transformation, Dumai City. Abstrak: Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran strategis dalam perekonomian Indonesia, termasuk di Kota Dumai, namun masih menghadapi berbagai tantangan dalam memperluas jangkauan pasar dan meningkatkan daya saing, khususnya dalam adopsi teknologi pemasaran digital. Penelitian ini bertujuan untuk mensintesis literatur terkait strategi pemasaran digital dan dampaknya terhadap pertumbuhan ekonomi UMKM di Kota Dumai. Metode yang digunakan adalah pendekatan kualitatif melalui tinjauan pustaka (literature review) dengan menganalisis berbagai penelitian relevan mengenai digital marketing, e-commerce, serta transformasi digital pada UMKM. Hasil kajian menunjukkan bahwa penerapan pemasaran digital secara signifikan meningkatkan penjualan, visibilitas produk, serta interaksi dengan konsumen, bahkan beberapa UMKM melaporkan peningkatan omzet hingga lebih dari dua kali lipat dalam dua tahun terakhir. Pemanfaatan media sosial dan marketplace digital menjadi faktor utama dalam memperluas pasar di luar batas geografis lokal. Namun demikian, keterbatasan literasi digital, infrastruktur, serta pemanfaatan website yang belum optimal masih menjadi tantangan utama. Penelitian ini menegaskan bahwa strategi pemasaran digital yang terintegrasi, didukung oleh pelatihan dan pendampingan berkelanjutan dari pemerintah dan pemangku kepentingan, sangat penting untuk meningkatkan daya saing dan pertumbuhan berkelanjutan UMKM di era digitalisasi. Kata kunci: UMKM, pemasaran digital, e-commerce, transformasi digital, Kota Dumai.
DIGITALISASI ORGANISASI DAN DINAMIKA KEPUASAN KERJA: ANALISIS SINTESIS TERHADAP KINERJA KARYAWAN DI ERA TRANSFORMASI DIGITAL Hartutik, Dwi; Lastri, Novelma; Aditiya, Variza; Musdiana, Andi Desy; Suprasman, Suprasman
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol 9, No 1 (2026): February 2026
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v9i1.5821

Abstract

Abstract: Organizational digitalization has transformed workplace dynamics, influencing employee job satisfaction and performance outcomes. This study synthesizes findings from three Indonesian journal studies focusing on digital transformation, digital work environments, and human resource performance in the context of organizational modernization. Using a qualitative literature synthesis approach, the research integrates methodological and empirical insights to explore how digital adoption affects employee behavior and organizational outcomes. The findings indicate that digital technologies improve efficiency, collaboration, and flexibility, which contribute positively to employee performance. However, challenges such as digital competence gaps, technostress, and organizational adaptation remain critical issues. The study highlights that digital leadership, organizational support, and employee capability development play key roles in enhancing job satisfaction during digital transformation. This synthesis contributes to understanding how Indonesian organizations can optimize digital transformation strategies to achieve sustainable employee performance and organizational effectiveness. Keywords: digital transformation, job satisfaction, employee performance, Indonesian organizations. Abstrak: Digitalisasi organisasi telah mengubah dinamika lingkungan kerja dan memengaruhi kepuasan kerja serta kinerja karyawan. Penelitian ini mensintesis temuan dari tiga jurnal Indonesia yang membahas transformasi digital, lingkungan kerja digital, dan kinerja sumber daya manusia dalam konteks modernisasi organisasi. Dengan menggunakan pendekatan sintesis literatur kualitatif, penelitian ini mengintegrasikan wawasan metodologis dan empiris untuk memahami bagaimana adopsi teknologi digital memengaruhi perilaku karyawan dan hasil organisasi. Temuan menunjukkan bahwa teknologi digital meningkatkan efisiensi, kolaborasi, dan fleksibilitas kerja yang berdampak positif terhadap kinerja karyawan. Namun, tantangan seperti kesenjangan kompetensi digital, technostress, dan adaptasi organisasi masih menjadi isu penting. Studi ini menekankan peran kepemimpinan digital, dukungan organisasi, serta pengembangan kompetensi karyawan dalam meningkatkan kepuasan kerja selama proses transformasi digital. Kata Kunci: Transformasi Digital, Kepuasan Kerja, Kinerja Karyawan, Organisasi Indonesia.
Digitization of Business Administration as a Non-Formal Education Strategy in Improving the Administrative Competence of MSME Actors in Dumai City Lastri, Novelma; Hartutik, Dwi; Musdiana, Andi Desy; Suprasman, Suprasman; Mustafa, Said
Education Achievement: Journal of Science and Research Volume 6 Issue 3 November 2025
Publisher : Pusdikra-Publishing.com

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51178/jsr.v6i3.3215

Abstract

Digitization of business administration not only plays a role as a business operational instrument, but also as a means of non-formal education in improving the administrative competence of Micro, Small, and Medium Enterprises (MSMEs). This study aims to analyze the role of digitalization of business administration as a non-formal education strategy in developing the administrative competence of MSME actors in Dumai City. This research uses a qualitative approach with a descriptive design. Data was collected through in-depth interviews, observations, and documentation studies of MSME actors who participated in or were involved in digital-based administrative learning activities. The selection of informants is carried out purposively by considering the variety of types of businesses and the level of utilization of the digital administration system. Data analysis is carried out through the process of data reduction, data presentation, and thematic conclusion drawn. The results of the study show that the digitalization of business administration functions as an effective learning medium in increasing the understanding, skills, and independence of MSME actors in business administration management. The implementation of digital administration encourages record-keeping order, business accountability, and administrative decision-making capabilities. This research makes a conceptual contribution to the study of non-formal education management, especially in the development of digital-based administrative education models for MSME actors.
Co-Authors Ermiyati Ermiyati, Ermiyati Hartutik, Dwi Lastri, Novelma Moreno, Yenita Muhammad Shalahuddin Musdiana, Andi Desy Mustafa, Said Nurdin Nurdin Pratama, Syurya Adi Variza Aditiya Yenita Morena Zulkifli Zulkifli