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All Journal Jurnal Al-Ijtimaiyyah Jurnal Riset Mahasiswa Dakwah dan Komunikasi (JRMDK) Jurnal Industri Kreatif dan Kewirausahaan Jurmas Azam Insan Cendikia
Sitorus, Siti Hazar
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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SEMANGAT WIRAUSAHA: PERAN PENGETAHUAN WIRAUSAHA DAN MOTIVASI Azwar, Azwar; Sitorus, Siti Hazar; Nesneri, Yessi
Jurnal Industri Kreatif dan Kewirausahaan Vol 7, No 1 (2024): JUNE
Publisher : Universitas Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/kewirausahaan.v7i1.2105

Abstract

Entrepreneurship is an important sector in advancing a country's economy. This research was conducted to see the influence of entrepreneurial knowledge and entrepreneurial motivation on the entrepreneurial spirit of UIN Suska Riau students. This research applied quantitative descriptive methods with data processing using the SPSS program. The research results showed that entrepreneurial knowledge had a positive and significant influence on students' business enthusiasm, motivation also had a positive and significant influence on students' business enthusiasm. Entrepreneurial knowledge and business motivation simultaneously have a positive and significant influence on the business enthusiasm of UIN Suska Riau students. The suggestion in this research is the need to increase students' entrepreneurial spirit by increasing entrepreneurial knowledge and entrepreneurial motivation.
SEMANGAT WIRAUSAHA: PERAN PENGETAHUAN WIRAUSAHA DAN MOTIVASI Azwar, Azwar; Sitorus, Siti Hazar; Nesneri, Yessi
Jurnal Industri Kreatif dan Kewirausahaan Vol 7 No 1 (2024): Jurnal Industri Kreatif dan Kewirausahaan JUNE 2024
Publisher : Universitas Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/kewirausahaan.v7i1.2105

Abstract

Entrepreneurship is an important sector in advancing a country's economy. This research was conducted to see the influence of entrepreneurial knowledge and entrepreneurial motivation on the entrepreneurial spirit of UIN Suska Riau students. This research applied quantitative descriptive methods with data processing using the SPSS program. The research results showed that entrepreneurial knowledge had a positive and significant influence on students' business enthusiasm, motivation also had a positive and significant influence on students' business enthusiasm. Entrepreneurial knowledge and business motivation simultaneously have a positive and significant influence on the business enthusiasm of UIN Suska Riau students. The suggestion in this research is the need to increase students' entrepreneurial spirit by increasing entrepreneurial knowledge and entrepreneurial motivation.
EMPOWERING VILLAGE COMMUNITIES THROUGH DIGITAL LITERACY BASED ON THE UTILIZATION OF E-COMMERCE IN KARANGSARI VILLAGE - KULON PROGO Sitorus, Siti Hazar; Suriani, Julis; Maharani, Reizki; Azwar, Azwar; Rafdeadi, Rafdeadi
JURNAL AL-IJTIMAIYYAH Vol. 11 No. 1 (2025)
Publisher : Universitas Islam Negeri Ar-Raniry Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/al-ijtimaiyyah.v11i1.28787

Abstract

This research aims to explore how digital literacy can empower the village community of Karangsari, Kulon Progo, through the use of e-commerce. With increasing access to the internet and digital technology, Karangsari Village holds significant potential to enhance its local economy via e-commerce platforms. The study employs a qualitative approach, involving in-depth interviews, observations, and documentation with micro, small, and medium-sized enterprises (MSMEs), as well as direct observation of community empowerment activities conducted by the Yogyakarta Communications and Informatics Office. Findings reveal that while substantial support for internet infrastructure in the village is crucial, it must be accompanied by high-quality digital literacy education to be truly effective. Strengthening digital literacy can improve the community’s ability to raise their standard of living—particularly by enabling MSME actors to market their products online, thereby increasing income and overall community welfare. The study concludes that more structured and sustainable digital literacy training programs are essential to effectively support the empowerment of rural communities in the digital era.
LOYALITAS KONSUMEN: STRATEGI KOMUNIKASI PEMASARAN LAKOSA COFFEE Putri, Annisya; Rafdeadi, Rafdeadi; Sitorus, Siti Hazar; Azwar, Azwar
Jurnal Riset Mahasiswa Dakwah dan Komunikasi Vol 6, No 1 (2024)
Publisher : Universitas Islam Negeri Sultan Syarif Kasim Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24014/jrmdk.v6i1.28997

Abstract

Semakin menjamurnya coffee shop di Kota Pekanbaru menjadi fenomena tersendiri dikalangan anak muda, dalam rangka meningkatkan loyalitas konsumen terhadap satu coffee shop tentu menjadi tantangan tersendiri. Penelitian ini bertujuan untuk mengetahui bagaiamana strategi komunikasi pemasaran Lakosa Coffee dalam meningkatkan loyalitas konsumen.Metode dalam penelitian ini adalah metode kualitatif melalui wawancara mendalam, observasi, dokumentasi. Hasilpenelitian menunjukkan bahwa strategi komunikasi pemasaran yang dilakukan Lakosa Coffee dalam meningkatkan loyalitas konsumen adalah dengan menggunakan media sosial instagram sebagai media promosi dan publikasi, memaksimalkan pelayanan pekerja terhadap konsumen, memastikan cita rasa kopi yang authentic sebagai ciri khas toko, serta mengikuti berbagai event kopi dan kerjasama UMKM di kota Pekanbaru.
SEMINAR PARENTING MENJADI ORANG TUA YANG KREATIF BAGI PERTUMBUHAN REMAJA DI DESA PANGKALAN BARU KECAMATAN SIAK HULU KABUPATEN KAMPAR Kodarni, Kodarni; Sitorus, Siti Hazar
Azam Insan Cendikia Vol. 3 No. 1 (2024): Jurmas Azam Insan Cendikia
Publisher : Yayasan Azam Insan Cendikia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62833/pkm.v3i1.86

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk memberikan pengetahuan tentang bagaimana menjadi orangtua yang kreatif dalam menghadapi pertumbuhan remaja. Kegiatan pengabdian masyarakat menggunakan metode observasi dan sosialisasi seputar perkembangan remaja dan cara mendidik anak remaja. Karna pada dasarnya remaja merupakan fase perubahan yang sangat signifikan, sehingga banyak kesalahpahaman antara anak dan orang tua sehingga banyak kasus anak-anak remaja merasa tidak dimengerti dan diperhatikan oleh orang tuanya. Hasil dari kegiatan pengabdian ini adalah peserta pengabdian yang mayoritas orang tua jadi lebih paham tentang proses perkembangan anak dan cara menghadapinya.
Co-Authors Azwar Azwar Kodarni, Kodarni Maharani, Reizki Nesneri, Yessi Putri, Annisya Rafdeadi Rafdeadi Suriani, Julis