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All Journal Jurnal Manajemen Agribisnis dan Agroindustri KIC SENMEA
Bawono, Muhammad
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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ANALISIS PEMBELIAN PRODUK RAMAH LINGKUNGAN (GREEN PURCHASE) MELALUI KESADARAN TENTANG LINGKUNGAN, KESEHATAN DAN SIKAP PADA MAHASISWA STIE NGANJUK Mahendra, Prasetya Tri; Bawono, Muhammad
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 7 (2022): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2022
Publisher : Universitas Nusantara PGRI Kediri

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Abstract

This study aims to analyze the purchase and use of environmentally friendly products (green purchase) among STIE Nganjuk students through socialization of awareness in being friendly to the environment, health, and attitudes. The researcher used the causal associative method using 100 students as respondents. For data collection using observation and questionnaire techniques, while to test the variables using multiple regression analysis through t test and F test (to test the hypothesis). The results of this research review using multiple linear analysis test which shows that of the variables of environmental awareness, health, and attitude, only the first variable positively and significantly affects the purchase intention of environmentally friendly products (green purchase) on STIE Nganjuk students.
ANALISIS PRIVASI, KEAMANAN DAN KEPERCAYAAN KONSUMEN TERHADAP PEMBELIAN PADA MARKETPLACE LAZADA co.id DI KABUPATEN NGANJUK Nofita, Lusi; Bawono, Muhammad; Arintowati, Dyan
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 8 (2023): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2023
Publisher : Universitas Nusantara PGRI Kediri

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Abstract

This study aims to determine the Analysis of Privacy, Security and Consumer Trust in Purchases on the Lazada co.id Marketplace in Nganjuk Regency. The population in this study are Lazada co.id Marketplace consumers in Nganjuk Regency who have made purchases at Lazada. The data collection method used in this study was a questionnaire (questionnaire) which was distributed to 100 respondents who were selected using purposive sampling. In the study using the SPSS 25 application. Methods in data analysis using Instrument Test, normality test, classical assumption test, multiple linear regression analysis, hypothesis testing and the coefficient of determination (R2).  Based on testing on the F test it was concluded that there was a simultaneous effect between Privacy, Security and Trust on Purchase Decisions of Lazada co.id Marketplace and the results of the t test showed that Privacy, Security and Trust had a positive and significant effect on purchasing decisions of Lazada co.id Marketplace.
Co-Authors ARINTOWATI, DYAN Mahendra, Prasetya Tri Milasari, Vika Sintya Nofita, Lusi Respatiningtiyas, Dyah Suswanti Sari, Tarista Indah Laila Susilo, Andi Dwi Suswanti Respatiningtias, Dyah Takarijanto, Sugeng