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All Journal IQTISHODUNA Jurnal Computech & Bisnis (e-Journal) Jurnal Promosi Pendidikan Ekonomi Li Falah: Jurnal Studi Ekonomi dan Bisnis Islam Idaarah: Jurnal Manajemen Pendidikan Jurnal Ilmiah Manajemen dan Bisnis Journal of Industrial Engineering & Management Research (JIEMAR) JOURNAL OF ECONOMICS EDUCATION AND ENTREPRENEURSHIP Ar Rehla: Journal of Islamic Tourism, Halal Food, Islamic Traveling, and Creative Economy Indonesian Community Journal Journal of Management and Digital Business Ar Rehla: Journal of Islamic Tourism, Halal Food, Islamic Traveling, and Creative Economy
Fikriah, Nur Laili
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences Other

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Journal : Journal of Management and Digital Business

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Perceived value dan brand trust terhadap purchase intention dengan mediasi brand preference Latifah, Silvi Zulia; Fikriah, Nur Laili
Journal of Management and Digital Business Vol. 4 No. 2 (2024): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v4i2.898

Abstract

This study aims to identify the mediating role of brand preference in the relationship between perceived value, brand trust, and intent to buy. Data for this study came from a Google Forms survey that used a quantitative methodology with a descriptive focus. The study sites are the five cities in East Java—Surabaya, Sidoarjo, Jember, Malang, and Banyuwangi. The sample size was chosen using the Ferdinand method, and the sample consisted of 200 respondents. Purposive sampling was used to select the sample. An SEM based on Partial Least Square (PLS) is used to analyze the data. The study results show that perceived value and brand trust influenced purchase intention. Perceived value and brand trust influence brand preference, and brand preference influences purchase intention. Other results show that brand preference can mediate the effect of perceived value brand trust on purchase intention on Ventela Shoes products in the Shopee marketplace.
The direct and indirect effect of brand trust and social media marketing on repurchase intention Fikriah, Nur Laili; Mahendra, Achmad Muzakki
Journal of Management and Digital Business Vol. 4 No. 3 (2024): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v4i3.1017

Abstract

Social media marketing is a platform that makes it easier for companies to achieve their goals, namely, build brand trust at a limited cost. Social media marketing makes it easier for consumers to remember the company’s products and increases brand trust, thereby contributing to the indirect effect of repurchase intention. This research examines the role of brand trust as a mediating variable between social media marketing and repurchase intention. The method used in this research is descriptive quantitative and data collection techniques using surveys. The population in this research is Blitar City Jeensneakers consumers, with a sample of 150. Power analysis in this research uses SEM-PLS. The study results show that social media marketing influences brand trust and repurchase intention, brand trust influences repurchase intention, and brand trust can mediate the relationship between social media marketing and repurchase intention.
Co-Authors Afifah, Yans Nur Amani, Nazwa Nur Amelindha Vania Anwar, Farha Kamilatun Kamilatun Nuha Aziza, Aqualerra Dewi Azizuddin, Imam Febrianti, Sindi Ikhsan Maksum Kartika Anggraeni Sudiono Putri Latifah, Silvi Zulia Mahendra, Achmad Muzakki Mayasari, Agatha Mega Noerman Ningtyas Ningtyas, Mega Norman Prahasta, Luqman Rabbani Su'ud, Fikriyatul Azizah Su’ud, Fikriyatul Azizah Umam, Aliqul Khoiril