Articles
<![CDATA[BAURAN PEMASARAN DAN MINAT BELI KONSUMEN PRODUK KOSMETIK WARDAH DALAM PRESPEKTIF ISLAM ]]>
<![CDATA[Azizuddin, Imam]]>;
<![CDATA[Maksum, Ikhsan]]>;
<![CDATA[Fikriah, Nur Laili]]>
<![CDATA[ Journal of Industrial Engineering & Management Research Vol. 1 No. 2 (2020): Agustus 2020 ]]>
Publisher : <![CDATA[AGUSPATI Research Institute ]]>
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DOI: 10.7777/jiemar.v1i2.45
<![CDATA[Tujuan penelitian ini adalah untuk menguji bagaimana bauran pemasaran syariah berpengaruh terhadap minat beli konsumen kosmetik Wardah. Sampel penelitian menggunakan sebanyak 106 konsumen yang pernah membeli produk kosmetik Wardah dengan menggunakan kuesioner. Sampel penelitian diambil dengan purpossive sampling yang terdiri dari konsumen yang pernah dan masih menggunakan produk kosmetik Wardah. Data diolah dengan menggunakan tekhnik regresi berganda untuk menganalisis pengaruh sebab akibat antara variabel bauran pemasaran dan minat beli konsumen produk kosmetik Wardah. Hasil uji hipotesis menyatakan bahwa keseluruhan hipotesis memperoleh dukungan, yang berarti bauran pemasaran Syariah berpengaruh positif terhadap minat beli konsumen kosmetik Wardah. Implikasi praktis hasil penelitian ini menyatakan bahwa pemasar dapat mempertimbangkan konsep bauran pemasaran untuk mendukung peningkatan minat beli konsumen pada produk kosmetik halal seperti kosmetik Wardah.]]>
<![CDATA[PENGARUH KUALITAS LAYANAN TERHADAP KEPUASAN PELANGGAN DENGAN KEPERCAYAAN PELANGGAN SEBAGAI VARIABEL MEDIASI PADA UKM KHARISMA SEJAHTERA ]]>
<![CDATA[Putri, Kartika Anggraeni Sudiono]]>;
<![CDATA[Vania, Amelindha]]>;
<![CDATA[Fikriah, Nur Laili]]>
<![CDATA[ Journal of Industrial Engineering & Management Research Vol. 1 No. 2 (2020): Agustus 2020 ]]>
Publisher : <![CDATA[AGUSPATI Research Institute ]]>
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DOI: 10.7777/jiemar.v1i2.48
<![CDATA[Penelitian ini bertujuan menganalisis dimensi kualitas layanan terhadap kepuasan pelanggan melalui kepercayaan pelanggan di UKM Kharisma Sejahtera Kota Malang. Ruang lingkup penelitian ini ditekankan pada pengalaman pelanggan yang membeli produk Agaric, baik Agaric Pure, Agaric Nodibet atau Agaric Tea di UKM Kharisma Sejahtera di Malang terutama yang berkaitan dengan kualitas layanan, kepercayaan dan kepuasan pelanggan. Sampel penelitian ini adalah sebesar 89 responden dan analisis yang digunakan adalah analisis jalur (path). Hasil penelitian ini diperoleh bahwa dimensi kualitas layanan yaitu Wujud Fisik (X1), Keandalan (X2), Jaminan (X3), Kecepatan (X4) dan Empati (X5) berpengaruh signifikan pada kepercayaan pelanggan (Y1) dan kepuasan pelanggan (Y2) ditunjukkan dengan nilai signifikansi tersebut kurang dari alpha 0,05 sedangkan dimensi kualitas layanan berpengaruh positif namun tidak signifikan terhadap kepuasan pelanggan melalui kepercayaan pelanggan ditunjukan dengan nilai signifikansi sebesar yaitu sebesar 0,308.]]>
<![CDATA[Penggunaan One Single System (OSS) Berbasis Cloud Computing dalam Layanan Akademik: Pendekatan Technology Acceptance Model (TAM) ]]>
<![CDATA[Ningtyas, Mega Norman]]>;
<![CDATA[Fikriah, Nur Laili]]>;
<![CDATA[Su'ud, Fikriyatul Azizah]]>
<![CDATA[ Idaarah: Jurnal Manajemen Pendidikan Vol 7 No 2 (2023): DESEMBER ]]>
Publisher : <![CDATA[Universitas Islam Negeri Alauddin Makassar ]]>
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DOI: 10.24252/idaarah.v7i2.42018
<![CDATA[Digitalization is important for our life, and higher education is no exception. The process of submitting letters that are still manual needs to be changed to something practical and easy. That is a digital-based letter submission through a website. Therefore, our research aims to develop One Single System (OSS) based on Web Cloud Computing to improve the performance of management study program services with the Technology Acceptance Model (TAM) approach. This is done to support the accreditation process that is periodically carried out by the study program. This research uses quantitative methods with a descriptive approach. Our respondents are active students of the Management Study Program at UIN Maulana Malik Ibrahim Malang. For data analysis, we used structural equation model analysis to test the constructs we used (perceived security, perceived usefulness, perceived of use, intention to use actual usage). The results of our research show that the perceived security, effect of perceived usefulness, perceived ease of use on intention to use in ACCESS users and intention to use on acceptance of ACCESS. The existence of the system makes it safe, faster and easier to use, so that many students intend to use and accept the existence of our system, ACCESS.]]>
<![CDATA[Perceived value dan brand trust terhadap purchase intention dengan mediasi brand preference ]]>
<![CDATA[Latifah, Silvi Zulia]]>;
<![CDATA[Fikriah, Nur Laili]]>
<![CDATA[ Journal of Management and Digital Business Vol. 4 No. 2 (2024): Journal of Management and Digital Business ]]>
Publisher : <![CDATA[Nur Science Institute ]]>
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DOI: 10.53088/jmdb.v4i2.898
<![CDATA[This study aims to identify the mediating role of brand preference in the relationship between perceived value, brand trust, and intent to buy. Data for this study came from a Google Forms survey that used a quantitative methodology with a descriptive focus. The study sites are the five cities in East Java—Surabaya, Sidoarjo, Jember, Malang, and Banyuwangi. The sample size was chosen using the Ferdinand method, and the sample consisted of 200 respondents. Purposive sampling was used to select the sample. An SEM based on Partial Least Square (PLS) is used to analyze the data. The study results show that perceived value and brand trust influenced purchase intention. Perceived value and brand trust influence brand preference, and brand preference influences purchase intention. Other results show that brand preference can mediate the effect of perceived value brand trust on purchase intention on Ventela Shoes products in the Shopee marketplace.]]>
<![CDATA[The Effect of Product Quality and Product Packaging on Purchasing Decisions: Purchase Intention as a Mediating Variable ]]>
<![CDATA[Umam, Aliqul Khoiril]]>;
<![CDATA[Fikriah, Nur Laili]]>
<![CDATA[ Journal of Economics Education and Entrepreneurship Vol 5, No 3 (2024): JEE, DECEMBER 2024 ]]>
Publisher : <![CDATA[Program Studi Pendidikan Ekonomi FKIP Universitas Lambung Mangkurat ]]>
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DOI: 10.20527/jee.v5i3.13304
<![CDATA[The purpose of this study was to analyze and test the effect of product quality and product packaging on purchasing decisions with purchase intention as a mediating variable on SilverQueen products for Gen Z in Malang City. This research is a quantitative study with a descriptive approach involving 135 Gen Z respondents from five districts in Malang City. The sample was taken using purposive sampling technique. The research location covers five sub-districts in Malang City, namely Blimbing, Kedungkandang, Klojen, Lowokwaru, and Sukun, with respondents who consume or have consumed SilverQueen products. Measurement of indicators on variables is carried out using a Likert Scale (1-5), which has five levels of answer preference. Data collection was done through an online questionnaire using Google Form, and the results were analyzed with Smart-PLS 4.0 statistical software. The research shows the following results: Product Quality has a negative influence on Purchasing Decisions on SilverQueen Chocolate Products as well as Product Packaging has no significant or negative effect on Purchasing Decisions for SilverQueen Chocolate Products. Product Quality has a positive influence on Purchase Intention on SilverQueen Chocolate Products. Product Packaging has no significant or negative effect on Buying Interest in SilverQueen Chocolate Products. Purchase Intention has a positive influence on Purchasing Decisions on SilverQueen Chocolate Products. The mediating relationship between Product Quality on Purchasing Decisions for SilverQueen Chocolate Products with Purchase Intention has a positive and significant effect. The mediating relationship between Product Packaging on Purchasing Decisions for SilverQueen Chocolate Products with Purchase Intention has a negative and insignificant effect.]]>
<![CDATA[The direct and indirect effect of brand trust and social media marketing on repurchase intention ]]>
<![CDATA[Fikriah, Nur Laili]]>;
<![CDATA[Mahendra, Achmad Muzakki]]>
<![CDATA[ Journal of Management and Digital Business Vol. 4 No. 3 (2024): Journal of Management and Digital Business ]]>
Publisher : <![CDATA[Nur Science Institute ]]>
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DOI: 10.53088/jmdb.v4i3.1017
<![CDATA[Social media marketing is a platform that makes it easier for companies to achieve their goals, namely, build brand trust at a limited cost. Social media marketing makes it easier for consumers to remember the company’s products and increases brand trust, thereby contributing to the indirect effect of repurchase intention. This research examines the role of brand trust as a mediating variable between social media marketing and repurchase intention. The method used in this research is descriptive quantitative and data collection techniques using surveys. The population in this research is Blitar City Jeensneakers consumers, with a sample of 150. Power analysis in this research uses SEM-PLS. The study results show that social media marketing influences brand trust and repurchase intention, brand trust influences repurchase intention, and brand trust can mediate the relationship between social media marketing and repurchase intention.]]>
<![CDATA[Pelatihan Dasar Manajemen dan Legalitas Usaha untuk Peningkatan Pendapatan Usaha Mikro Kecil Menengah ]]>
<![CDATA[Fikriah, Nur Laili]]>;
<![CDATA[Ningtyas, Mega Noerman]]>;
<![CDATA[Su’ud, Fikriyatul Azizah]]>
<![CDATA[ I-Com: Indonesian Community Journal Vol 5 No 1 (2025): I-Com: Indonesian Community Journal (Maret 2025) ]]>
Publisher : <![CDATA[Fakultas Sains Dan Teknologi, Universitas Raden Rahmat Malang ]]>
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DOI: 10.70609/icom.v5i1.5850
<![CDATA[BAZNAS Microfinance Sawojajar is an institution that has several MSME partners. However, the MSMEs face several major problems, namely a lack of understanding of basic management such as marketing, finance, operations, and human resources as well as minimal business legality, such as a Business Identification Number (NIB) and halal certification. These problems hinder business development and reduce their competitiveness. This community service activity aims to provide concrete solutions through basic training in business management and legality using the Asset-Based Community Development (ABCD) approach. This training involved 30 MSMEs which was carried out comprehensively, covering theory and practice related to marketing, financial recording, SOP preparation, human resource management, to making business legality. The results of the activity showed an increase in participants' understanding of business management and business legality, which is expected to have an impact on business sustainability and increased income. This program also encourages MSMEs to be more independent in developing their businesses sustainably.]]>
<![CDATA[THE MEDIATING ROLE OF PURCHASE INTENTION ON PURCHASE DECISIONS ]]>
<![CDATA[Amani, Nazwa Nur]]>;
<![CDATA[Fikriah, Nur Laili]]>
<![CDATA[ Journal of Islamic Tourism Halal Food Islamic Traveling and Creative Economy Vol 5 No 1 (2025) ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Islam - Universitas Islam Negeri Sayyid Ali Rahmatullah Tulungagung ]]>
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DOI: 10.21274/ar-rehla.v5i1.10760
<![CDATA[Abstract: The development of the creative economy in Malang City is supported by the emergence of local culinary businesses such as Kanenakan, which utilize digital technology in their marketing activities. The culinary sector is one of the most in-demand subsectors of the creative economy today, due to its potential to drive innovation and local economic growth. This study aims to analyze the influence of Electronic Word of Mouth (E-WOM) and customer reviews on purchase decisions, with purchase intention as a mediating variable, while also exploring how these findings contribute to the development of the creative economy, particularly in the local culinary sector. A quantitative approach was employed through a survey of 135 respondents. The results indicate that customer reviews significantly influence purchase decisions, both directly and indirectly through purchase intention. In contrast, E-WOM does not have a significant effect. These findings highlight the importance of authentic customer reviews in supporting purchase decisions and sustaining local creative businesses. The implications suggest that optimizing customer experience can be a key strategy in strengthening the creative economy ecosystem in Malang. Keywords: creative economy; electronic word offmouth (e-wom); customer review; purchase decision; purchase intention. Abstract: Perkembangan ekonomi kreatif di Kota Malang didukung oleh hadirnya bisnis kuliner lokal seperti Kanenakan, yang memanfaatkan teknologi digital dalam aktivitas pemasarannya. Kuliner merupakan salah satu subsektor ekonomi kreatif yang saat ini banyak diminati masyarakat karena potensinya dalam mendorong inovasi dan pertumbuhan ekonomi lokal. Penelitian ini bertujuan untuk menganalisis pengaruh Electronic Word of Mouth (E-WOM) dan ulasan pelanggan terhadap keputusan pembelian, dengan minat beli sebagai variabel mediasi, serta melihat bagaimana temuan tersebut dapat memberikan kontribusi terhadap pengembangan ekonomi kreatif, khususnya di sektor kuliner lokal. Penelitian menggunakan pendekatan kuantitatif dengan teknik survei terhadap 135 responden. Hasil analisis menunjukkan bahwa ulasan pelanggan berpengaruh signifikan terhadap keputusan pembelian, baik secara langsung maupun melalui minat beli sebagai mediasi. Sebaliknya, E-WOM tidak memberikan pengaruh yang signifikan. Temuan ini menekankan pentingnya ulasan pelanggan yang otentik dalam mendukung keputusan pembelian serta keberlangsungan usaha kreatif lokal. Implikasi dari penelitian ini menunjukkan bahwa optimalisasi pengalaman pelanggan dapat menjadi strategi penting dalam memperkuat ekosistem ekonomi kreatif di Malang. Keywords: ekonomi kreatif; electronic word of mouth (e-wom); ulasan pelanggan; keputusan pembelian; minat beli.]]>
<![CDATA[The Role of Brand Commitment in Mediating Brand Image and Brand Attacment to Repurchase Intention ]]>
<![CDATA[Aziza, Aqualerra Dewi]]>;
<![CDATA[Fikriah, Nur Laili]]>
<![CDATA[ Li Falah: Journal of Islamic Economics and Business Vol. 9 No. 2 (2024): December 2024 ]]>
Publisher : <![CDATA[Institut Agama Islam Negeri Kendari ]]>
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DOI: 10.31332/lifalah.v8i2.6347
<![CDATA[This study aims to analyse the influence of brand image and brand attachment on repurchase intention with brand commitment as an intervening variable among Scarlett Whitening consumers who use Shopee in Malang City. The method used in this study was a quantitative approach with correlation analysis, with purposive sampling of 175 respondents from Generation Z and millennials and data analysis using Partial Least Square (PLS). The theories employed include the concept of brand image as the public's perception ofakan a brand, brand attachment as consumers' emotional connection to a brand, brand commitment reflecting psychological loyalty, and repurchase intention as consumers' intention to repurchase. The results indicate that brand image does not significantly influence brand commitment but has a positive direct effect on repurchase intention. Conversely, brand attachment has a significant positive effect on both brand commitment and repurchase intention. Brand commitment also has a significant positive effect on repurchase intention. It mediates the relationship between brand attachment and repurchase intention but does not mediate the relationship between brand image and repurchase intention. The practical implications of this study emphasise the importance of marketing strategies that focus on strengthening consumers' emotional attachment through personalisation and intensive interaction to increase loyalty and repurchase. This study is relevant for the Generation Z and millennial markets in Malang and the Shopee e-commerce distribution channel.]]>
<![CDATA[The Role of Social Media Use in Shaping Trust and Purchase Intention for Generative AI Technologies ]]>
<![CDATA[Prahasta, Luqman Rabbani]]>;
<![CDATA[Fikriah, Nur Laili]]>;
<![CDATA[Afifah, Yans Nur]]>
<![CDATA[ IQTISHODUNA IQTISHODUNA (Vol. 21, No. 1, 2025) ]]>
Publisher : <![CDATA[Fakultas Ekonomi, UIN Maliki Malang ]]>
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DOI: 10.18860/iq.v21i1.31667
<![CDATA[This research investigates the role of social media use in shaping trust and purchase intention for Generative AI (GenAI) technologies among university students. Utilizing a quantitative approach with primary data collected through questionnaires from 160 students in Malang, Indonesia, this study employs Partial Least Squares Path Modeling (PLS-PM) for data analysis. The results indicate that sociability, usability, dependency, and involvement in social media significantly influence social media usage. Social media usage, in turn, significantly impacts both trust in GenAI and, to a lesser extent, purchase intention. Moreover, trust has a strong positive effect on purchase intention. Importantly, the study confirms that trust mediates the relationship between social media use and purchase intention. These findings highlight the crucial role of social media in shaping consumer behavior and the significance of trust in promoting adoption of new technologies like GenAI.]]>
