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All Journal Paradigma POLISTAAT: Jurnal Ilmu Sosial dan Ilmu Politik Journal Sampurasun : Interdisciplinary Studies for Cultural Heritage Pena Justisia: Media Komunikasi dan Kajian Hukum LINIMASA: JURNAL ILMU KOMUNIKASI Pasundan International of Community Services Journal (PICS-J) Jurnal Abdimas Sang Buana Jurnal Ekonomi Jurnal Ilmiah Multidisiplin Indonesia Jurnal Pengabdian Tri Bhakti Jurnal Diseminasi Kajian Ilmu Komunikasi
Hermawan, Vera
Prodi Ilmu Komunikasi FISIP Universitas Pasundan
Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Physics Social Sciences Other

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Journal : LINIMASA: JURNAL ILMU KOMUNIKASI

 1 
Komunikasi Pewarisan Budaya Masyarakat Adat Kampung Mahmud Vera Hermawan
Linimasa : Jurnal Ilmu Komunikasi Vol. 2 No. 2 (2019): Juli 2019
Publisher : Ilmu Komunikasi, FISIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (241.957 KB) | DOI: 10.23969/linimasa.v2i2.1690

Abstract

ABSTRAK Dalam penelitian ini peneliti mendeskripsikan secara detail proses pewarisan nilai-nilai budaya dari tokoh adat terhadap generasi muda di Kampung Mahmud. Metode penelitian yang digunakan adalah metode penelitian kualitatif, dan metode pendekatan metode studi kasus. Hasil penelitian menunjukan bahwa proses pewarisan tradisi nilai-nilai budaya dari tokoh adat terhadap generasi muda dalam mengkonstruksi nilai-nilai budaya berdasarkan keyakinan yang kuat terhadap agama Islam sebagai dasar dari tumbuh berkembangnya menjadi budaya yang mewarnai segala aspek kehidupan di Kampung Mahmud. Kepercayaan mereka terhadap keberadaan nenek moyang yang dinamakan karuhun, masih ada sampai dengan sekarang. Masyarakat Kampung Mahmud sekarang lebih dinamis dalam memaknai kehidupannya juga dalam hubungannya dengan masyarakat satu sama lain. Pola komunikasi tokoh adat terhadap generasi muda dalam melestarikan nilai-nilai budaya terjadi dalam dua jenis komunikasi yaitu komunikasi verbal dan komunikasi non-verbal. Interpretasi tokoh adat dan generasi muda dalam memaknai perkembangan zaman terhadap nilai-nilai budaya mengalami perubahan dari fase ke fase. Ini berlangsung secara situasional. Perkembangan teknologi dan perubahan kondisi geografis memaksa untuk menginterpretasikan kembali hal yang tabu menjadi tidak tabu. Secara fisik kehidupan tatanan sosial masyarakat Kampung Mahmud telah berubah karena pengaruh budaya luar, tetapi secara substansi nilai-nilai budaya masih bertahan walaupun zaman terus berkembang. Kata Kunci : Komunikasi Budaya, Masyarakat Adat, Kampung Mahmud
PENGARUH REBRANDING TERHADAP BRAND IMAGE “INDIHOME BY TELKOMSEL” PADA PELANGGAN Rahiem, Vikry Abdullah; Hermawan, Vera
Linimasa : Jurnal Ilmu Komunikasi Vol. 7 No. 2 (2024): Juli 2024
Publisher : Ilmu Komunikasi, FISIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/linimasa.v7i2.17491

Abstract

ABSTRACT This study aims to analyze the impact of rebranding on the brand image of "IndiHome by Telkomsel." In an era of increasingly fierce business competition, companies are required to continuously adapt and update their image to remain relevant in the eyes of customers. The approach used in this study is quantitative with an explanatory survey method. Several theories underpinning this research include cognitive psychology theory, stimulus-organism-response theory, and organizational image management theory developed by Massey (2003). Through systematic random sampling techniques, a sample of 98 was obtained, comprising IndiHome by Telkomsel customers who are also followers of the Instagram account @indihomecare. Data in this study were collected through questionnaires, interviews, literature studies, and internet media. This study emphasizes the importance of strategic communication with stakeholders to build the desired image. The research methods used include the collection of primary and secondary data, as well as observational analysis of customer interactions on social media. The results of the study show that the rebranding carried out by IndiHome, including changes in name, logo, and slogan, has a significant impact on customer perception. This study also provides recommendations for further research to explore other aspects such as corporate social responsibility and advertising strategies used. Thus, this study is expected to provide deeper insights into the dynamics of rebranding in the context of internet services in Indonesia.
STRATEGI BRANDING KOMUNIKASI POLITIK PARTAI NASDEM PADA PILKADA KOTA BANDUNG 2024 Hermawan, Vera
Linimasa : Jurnal Ilmu Komunikasi Vol. 8 No. 2 (2025): Juli 2025
Publisher : Ilmu Komunikasi, FISIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/linimasa.v8i2.27123

Abstract

In the Regional Elections and Presidential Elections, each party implements various political communication branding strategies in order to increase its popularity among voters in order to get the most votes. Not to forget, the NasDem Party also did branding in the regional elections in Bandung in an effort to achieve victory. This study aims to further examine the communication strategy of NasDem political party branding to achieve victory in the regional elections in the city of Bandung. Using the case study method, there are important notes from the results of this study, namely: NasDem Political Parties use several political communication branding strategies in order to intensively increase the popularity of parties and candidates in the eyes of voters, ranging from publications on various social media platforms, political party ambassadors, socialization and promotion of parties or candidates by party insiders, Building party narratives that contribute positively to development and be inclusive for all, politics without dowry, slogans and taglines "beberes Bandung", parties of all circles, and canvassing to visit various levels of society to get closer.
Co-Authors Antiq Elyana Febriyani Azmi Herdiyanti M BUDI SETIADI DARYONO Desi Oktaviani Dhini Ardianti Hindarsah, Ida Lulu Nurul Muzkiyah Mustikawati, Azmi Herdiyanti Nasution, Annio Indah Lestari Natasa Kumalasah P Rahiem, Vikry Abdullah Taufik Hidayatullah Tini Martini Tapran