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All Journal LINIMASA: JURNAL ILMU KOMUNIKASI Abdi Kami : Jurnal Pengabdian Kepada Masyarakat Jurnal Diseminasi Kajian Ilmu Komunikasi
Rahiem, Vikry Abdullah
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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KOMUNIKASI MITIGASI BENCANA: Studi Kasus Mitigasi Bencana Badan Penanggulangan Bencana Daerah Provinsi Jabar dalam Menghadapi Bencana Alam Gempa Bumi Akibat Sesar Lembang Iqbal, Mochamad; Rahiem, Vikry Abdullah; Fitrananda, Charisma Asri; Yusuf, Yogi Muhammad
Linimasa : Jurnal Ilmu Komunikasi Vol. 4 No. 2 (2021): Juli 2021
Publisher : Ilmu Komunikasi, FISIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/linimasa.v4i2.4189

Abstract

This study aims to analyze the government's disaster mitigation communication in this case the Regional Disaster Management Agency (BPBD) of west Java Province in the face of earthquakes caused by the Lembang fault. This research was conducted using qualitative research method. The research approach is a case study, using Haddow's theory of disaster communication strategy. As the subject of his research is the Regional Disaster Management Agency of West Java Province (BPBD Jabar). This research data was obtained through in-depth interviews and Library studies. The results showed that disaster mitigation communication conducted by the Regional Disaster Management Agency of West Java Province (BPBD Jabar) has not been carried out to the maximum because it is not a top priority so it does not have a clear pattern in disaster mitigation communication, although it has held mitigation programs such as: 1. Socialization of disaster risk areas 2. Disaster response training 3. Installation of Road Maps and Evacuation Signs assisted by the community / disaster volunteers. 4. Create educational media for school children (video animation). 5. establish a disaster preparedness village. These programs have not been conducted intensively plus BPBD Jabar itself does not have a disaster mitigation communication team that focuses on providing understanding to the community regarding the risk of earthquake disasters due to the fault of lembang.
PENGARUH STRATEGI KOMUNIKASI PEMASARAN BANK BJB DALAM CAMPAIGN “BJB CYCLING DIGICASH V-RIDE” TERHADAP PERILAKU ANGGOTA KOMUNITAS SEPEDA ROADBIKE Rahiem, Vikry Abdullah
Linimasa : Jurnal Ilmu Komunikasi Vol. 4 No. 2 (2021): Juli 2021
Publisher : Ilmu Komunikasi, FISIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Marketing communication comprises six primary communication methods: advertising, sales promotion, events and experiences, public relations and publicity, direct marketing, and personal selling. The expected effect of the marketing communication strategy through the bjb Cycling DigiCash V-Ride campaign is to serve as a stimulus that influences behavioral outcomes, specifically the behavior of cycling community members as potential customers (clients) of Bank BJB. This involves their decision to become Bank BJB clients who will regularly use the BJB DigiCash application for daily transactions, particularly for members of the cycling community "Kamis Gow." This study employs a quantitative approach with verificative analysis and correlational studies. The theory applied in this research is the Theory of Planned Behavior, which posits that an individual's actual behavior is influenced by their intention, determined by consumer attitudes, subjective norms, and perceived behavioral control. Based on this perspective, the researcher aims to investigate and analyze the impact of Bank BJB's marketing communication strategy through the "bjb Cycling DigiCash V-Ride" campaign (X) on the behavior of members of the Roadbike cycling community "Kamis Gow" (Y).
PENGARUH REBRANDING TERHADAP BRAND IMAGE “INDIHOME BY TELKOMSEL” PADA PELANGGAN Rahiem, Vikry Abdullah; Hermawan, Vera
Linimasa : Jurnal Ilmu Komunikasi Vol. 7 No. 2 (2024): Juli 2024
Publisher : Ilmu Komunikasi, FISIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/linimasa.v7i2.17491

Abstract

ABSTRACT This study aims to analyze the impact of rebranding on the brand image of "IndiHome by Telkomsel." In an era of increasingly fierce business competition, companies are required to continuously adapt and update their image to remain relevant in the eyes of customers. The approach used in this study is quantitative with an explanatory survey method. Several theories underpinning this research include cognitive psychology theory, stimulus-organism-response theory, and organizational image management theory developed by Massey (2003). Through systematic random sampling techniques, a sample of 98 was obtained, comprising IndiHome by Telkomsel customers who are also followers of the Instagram account @indihomecare. Data in this study were collected through questionnaires, interviews, literature studies, and internet media. This study emphasizes the importance of strategic communication with stakeholders to build the desired image. The research methods used include the collection of primary and secondary data, as well as observational analysis of customer interactions on social media. The results of the study show that the rebranding carried out by IndiHome, including changes in name, logo, and slogan, has a significant impact on customer perception. This study also provides recommendations for further research to explore other aspects such as corporate social responsibility and advertising strategies used. Thus, this study is expected to provide deeper insights into the dynamics of rebranding in the context of internet services in Indonesia.
PELATIHAN COPYWRITING DAN DIGITAL MARKETING PADA PELAKU UMKM SENTRA USAHA DI KELURAHAN BUAH BATU KOTA BANDUNG Yusuf, Yogi Muhammad; Rahiem, Vikry Abdullah; Fitrananda, Charisma Asri
ABDI KAMI: Jurnal Pengabdian Kepada Masyarakat Vol 5 No 2 (2022): (Oktober 2022)
Publisher : LPPM Institut Agama Islam (IAI) Ibrahimy Genteng Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69552/abdi_kami.v5i2.1568

Abstract

Micro, Small and Medium Enterprises or commonly called UMKM are business activities or businesses run by individuals, households or small business entities. Based on a Bank Indonesia survey, 87.5 percent of UMKM were affected by the Covid-19 pandemic. Of this amount, around 93.2 percent of them were negatively affected on the sales side. With this background, the team conducted copywriting training and training related to digital marketing at one of the UMKM Business Centers in Bojongsoang District, Buah Batu Village, Bandung City. This service is carried out to increase sales by utilizing digital platforms. The ability to write in the media market place is very important to create a brand awareness effect on potential consumers. The problem is that partners have not been able to create captions, taglines, descriptions for products that will be stored in the marketplace storefront. In addition, related to digital marketing planning, the service team brought students to provide material according to what was learned in lectures. This service activity uses a contextual approach method, namely providing theoretical material first and followed by guidance and assistance to partners in making copywriting and digital marketing planning techniques. Then proceed with the facilitation method in creating content that can be uploaded directly on the marketplace or on their social media
MEDIA SOSIAL SEBAGAI MEDIA PENDIDIKAN AGAMA ISLAM Yusuf, Yogi Muhammad; Rahiem, Vikry Abdullah; Fitrananda, Charisma Asri
Judika: Jurnal Diseminasi Kajian Ilmu Komunikasi Vol 2, No 1 (2024): Judika: Jurnal Diseminasi Kajian Ilmu Komunikasi
Publisher : Universitas Islam Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30743/jdkik.v2i1.8521

Abstract

Media Sosial Sebagai Media Pendidikan Islam. Kecerdasan emosional dan kecerdasan spiritual didapatkan dari pendidikan agama yang baik, ditambah dengan pendidikan agama yang terbuka dan menerima perkembangan jaman yang semakin mengglobal ini. Perkembangan teknologi internet dalam dunia pendidikan pun makin ramah dengan situs jejaring youtube Pesan_Trend. Metode penelitian ini menggunakan etnografi virtual yang mengamati komunikasi media pembelajaran siswa di youtube channel Pesan_Trend berkaitan dengan perilaku komunikasi dalam tema kebudayaan tertentu. Pemanfaatan media sosial sebagai media pembelajaran Pesan_Trend dapat meningkatkan kualitas pembelajaran pendidikan agama Islam itu sendiri,  dimana pembelajaran pendidikan agama Islam dapat berorientasi pada media pembelajaran berbasis online yang inovatif seperti platform Youtube. Tersedianya media pembelajaran pendidikan agama Islam alternatif yang berbasis pada media sosial (online) untuk pengajaran pendidikan agama Islam dapat memberikan kemudahan kepada  guru pendidikan agama Islam dalam melaksakan proses pembelajaran dengan menerapkan media pembelajaran berbasis online yakni media sosial. Pemanfaatan media sosial sebagai media pendidikan agama Islam adalah memberi imbas dengan landasan yang mendasar bagi guru pendidikan agama Islam untuk memilih metode serta media pembelajaran yang inovatif yang sesuai dengan tuntutan pendidikan saat ini. 
MEDIA SOSIAL SEBAGAI MEDIA PENDIDIKAN AGAMA ISLAM Yusuf, Yogi Muhammad; Rahiem, Vikry Abdullah; Fitrananda, Charisma Asri
Jurnal Diseminasi Kajian Ilmu Komunikasi Vol 2, No 1 (2024): Jurnal Diseminasi Kajian Ilmu Komunikasi
Publisher : Universitas Islam Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30743/jdkik.v2i1.8521

Abstract

Media Sosial Sebagai Media Pendidikan Islam. Kecerdasan emosional dan kecerdasan spiritual didapatkan dari pendidikan agama yang baik, ditambah dengan pendidikan agama yang terbuka dan menerima perkembangan jaman yang semakin mengglobal ini. Perkembangan teknologi internet dalam dunia pendidikan pun makin ramah dengan situs jejaring youtube Pesan_Trend. Metode penelitian ini menggunakan etnografi virtual yang mengamati komunikasi media pembelajaran siswa di youtube channel Pesan_Trend berkaitan dengan perilaku komunikasi dalam tema kebudayaan tertentu. Pemanfaatan media sosial sebagai media pembelajaran Pesan_Trend dapat meningkatkan kualitas pembelajaran pendidikan agama Islam itu sendiri,  dimana pembelajaran pendidikan agama Islam dapat berorientasi pada media pembelajaran berbasis online yang inovatif seperti platform Youtube. Tersedianya media pembelajaran pendidikan agama Islam alternatif yang berbasis pada media sosial (online) untuk pengajaran pendidikan agama Islam dapat memberikan kemudahan kepada  guru pendidikan agama Islam dalam melaksakan proses pembelajaran dengan menerapkan media pembelajaran berbasis online yakni media sosial. Pemanfaatan media sosial sebagai media pendidikan agama Islam adalah memberi imbas dengan landasan yang mendasar bagi guru pendidikan agama Islam untuk memilih metode serta media pembelajaran yang inovatif yang sesuai dengan tuntutan pendidikan saat ini. 
Co-Authors Fitranandan, Charisma Asri Hermawan, Vera Iqbal, Mochamad Yusuf, Yogi Muhammad