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All Journal Media Ekonomi dan Manajemen International Journal of Artificial Intelligence Research Jurnal Office JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK Jurnal Penelitian dan Pengabdian Kepada Masyarakat UNSIQ Journal Sampurasun : Interdisciplinary Studies for Cultural Heritage Majalah Ilmiah Bijak PINISI Discretion Review Pasundan International of Community Services Journal (PICS-J) Quantitative Economics and Management Studies Jurnal Ekonomi Efektif Ekonomi dan Bisnis Jurnal Ekonomi Jurnal Tadbir Peradaban Jurnal Pajak dan Bisnis (Journal of Tax and Business) International Journal of Science and Society (IJSOC) Prosiding Seminar Nasional Program Pengabdian Masyarakat Jurnal Ekonomi Utama (Juria) Jurnal Multidisiplin Sahombu Journal of Economics and Business (JECOMBI) Jurnal Ilmiah Multidisiplin Indonesia Marketica: Jurnal Ilmiah Pemasaran Journal of Economic Empowerment Strategy (JEES) Jurnal Ekonomi, Akuntasi dan Manajemen Indonesia(JEAMI) Jurnal Ad'ministrare: Jurnal Pemikirian Ilmiah dan Pendidikan Administrasi Perkantoran Journal Arbitrase : Economy, Management and Accounting
Hindarsah, Ida
Universitas Pasundan
Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Physics Social Sciences Transportation Other

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PKM DEVELOPMENT OF BUSINESS OPPORTUNITIES FOR COFFEE FARMERS IN WARNASARI VILLAGE, SUBDISTRICT PANGALENGAN, DISRICT BANDUNG Dhini Ardianti; Ida Hindarsah; Taufik Hidayatullah; Vera Hermawan
Pasundan International of Community Services Journal (PICS-J) Vol 2 No 1 (2020): Volume 2 Number 01 June 2020
Publisher : LPM Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/pics.v2i1.2664

Abstract

Pangalengan is one of the districts in Bandung Regency which is an agricultural center. One of the potential products in the Pangalengan area is Pangalengan coffee which is well known to foreign countries. However, not all of the village areas in Pangalengan coffee farming have not been made a top priority, so there is still a need for coaching and mentoring as the PPM team of this group is serving together with the PPM team of the Faculty of Social and Political Sciences (FISIP) Unpas in February 2019 in Warnasari Village, Pangalengan District Bandung. The problems identified in the partners are human resources, raw materials, production, products, and marketing. The target or partners in this activity are coffee farmers in the Warnasari Village, Pangalengan. The method of activities includes social mapping related to the identification of problems faced by coffee farmers and FGDs with entrepreneurship material. The results of this period PPM devotion shows a change in the mindset of coffee farmers to turn coffee into a priority or mainstay of the region's commodities, in addition to the awareness related to the increasing spirit of entrepreneurship desiring to process coffee yields with variant forms in the future. The next target is the need for further service programs from the social mapping and FGD results from this period. in addition there is also an awareness related to the increasing spirit of entrepreneurship in wanting to process coffee yields with variant forms in the future. The next target is the need for further service programs from the social mapping and FGD results from this period. in addition there is also an awareness related to the increasing spirit of entrepreneurship in wanting to process coffee yields with variant forms in the future. The next target is the need for further service programs from the social mapping and FGD results from this period.
PELATIHAN PEMBUKUAN DI UKM SUMPIA CHANTIKA DEWI CIMINDI CIMAHI Nurhayati Nurhayati; Ida Hindarsah
Prosiding Seminar Nasional Program Pengabdian Masyarakat 2018: 4. Penguatan Inovasi Ekonomi dan UMKM Bagi Pemerintah Daerah
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (383.444 KB)

Abstract

Nurhayati, UNPAS , Jl. Lengkong Besar 68 Bandung Email: noey_alya@yahoo.com ABSTRAK Masalah utama yang sering dihadapi oleh para pelaku usaha diantaranya adalah belum adanya kesadaran untuk melakukan pencatatan keuangan usaha karena minimnya pengetahuan tentang pembukuan keuangan, berakibat pada sistem keuangan usaha yang tidak dapat membedakan antara keuntungan usaha dan kas pribadi serta menurunnya motivasi jika dihadapkan dengan permasalahan usaha sehingga berdampak pada rendahnya dalam melakukan inovasi-inovasi baru. Untuk menentukan persoalan yang dihadapi oleh mitra, maka justifikasi kami Tim Pengusul memfasilitasi pelatihan pembukuan serta manajemen keuangan. Metodologi pelaksanaan dalam pengabdian pada masyarakat ini dibagi menjadi 3 (tiga) tahap yaitu tahap awal, tahap pelaksanaan dan tahap akhir. Pada tahap awal dilaksanakan observasi, dan wawancara secara langsung dengan mitra, Tahap kedua adalah tahap pelaksanaan berupa: Pelatihan pembukuan keuangan sederhana yang dapat diaplikasikan oleh pelaku usaha Tahap yang terakhir adalah tahap monitoring. Pada tahap ini, dilakukan metode coaching, dimana pemilik UMKM menunjukkan hasil pencatatan keuangannya dengan menceritakan hambatan dan kesulitan yang dihadapi dalam melakukan proses pencatatan. Diharapkan dari kegiatan pengabdian kepada masyarakat ini yaitu pelaku usaha dapat mengelola pembukuan keuangan usahanya dengan baik dan sistematis, sehingga dapat menghasilkan laporan keuangan seusai dengan standar yang berlaku, sehingga dapat membantu kelancaran bantuan dari pihak ketiga (misalnya Bank) yang pada akhirnya dapat membangun kekuatan UMKM sehingga tercapai kesejahteraan masyarakat Indonesia secara adil dan merata.Selain itu, penerapan pembukuan sederhana juga dapat menciptakan budaya disiplin di dalam perusahaan.
THE EFFORT OF ABCGM TO ESTABLISH BUSINESS CULTURE IN WEST JAVA UNIVERSITIES THROUGH BUSINESS INCUBATOR Ida Hindarsah; Bulan Prabawani; Sulistia Suwondo
SAMPURASUN Vol 7 No 2 (2021): Sampurasun Vol. 7 No. 2, 2021
Publisher : Lembaga Penelitian Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/sampurasun.v7i2.3864

Abstract

Indonesia is a developing country in Asia, whose economic development still depends on foreign investment. MSME is an alternative business unit that can encourage domestic economic growth that can be released from the dependence of foreign investment. The low number of MSMEs compared to other countries in Asia and the vulnerability of MSMEs unable to compete in the market in the era of globalization. Make the government fund various stakeholders to be established and develop business incubators, including universities. With the adoption of this policy, universities in West Java began to create and build business incubators. This article is intended to describe the process of establishing and developing a university business incubator in West Java. The method used in this research is qualitative research with data collection techniques through data observation and literature study. The results of the study that discussed the establishment of a university business incubator in West Java were carried out in collaboration with lecturers with international non-profit organizations.
PENGEMBANGAN USAHA HANDYCRAFT MELALUI PENERAPAN PRODUK TEKNOLOGI GUNA MENINGKATKAN KAPASITAS PRODUK DI DESA CIHEULANG Ida Hindarsah
Jurnal Penelitian dan Pengabdian Kepada Masyarakat UNSIQ Vol 9 No 3 (2022): September
Publisher : Lembaga Penelitian, Penerbitan dan Pengabdian Masyarakat (LP3M) UNSIQ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32699/ppkm.v9i3.3373

Abstract

Cekap merupakan salah satu brand yang dimiliki oleh salah satu pelaku usaha bernama Bapak Asep Hendy yang bergerak di bidang kerajinan tangan berbasis kayu dan bambu dengan produk yang dihasilkan beragam gelas (cangkir), sendok, cerutu, asesories dan lainnya. Berlokasi di Kp Margahurip No 137 RT 04/01 Desa Ciheulang Kec. Ciparay Kab. Bandung. Beberapa prioritas permasalahan yang dihadapi adalah: Permasalahan Kewirausahaan: Mitra belum memiliki kemampuan Manajemen Sumber Daya Manusia yang benar terutama dalam menentukan kebutuhan pegawai dan kapasitas usaha. Permasalahan Penerapan Produk Teknologi: Belum memahami tentang Lay out Produksi, Belum memiliki peralatan mesin bubut kayu. Solusi dan target luaran dalam kegiatan masyarakat ini meliputi: Solusi memberikan peningkatan efesiensi aktivitas usaha, Peningkatan kapasitas mesin produksi berupa mesin bubut untuk memperceat proses produksi dengan taret luatran memberikan pemahaman Prinsip dasar lay out (80%), Memahami Tujuan lay out(80%), Memahami Manfaat Lay out (80%). Mitra Memiliki Mesin bubut untuk Proses produksi gelas kayu (80%), Mitra mampu mengoperasionalkan mesin bubut (90%). Luaran yang diharapkan dalam Pengabdian Kepada Masyarakat (PKM) ini adalah : 1. usaha yang berkesinambungan 2. Jumlah produk meningkat 3. Pendapatan keluarga meningkat.
Model of Start Up Management to Strengthen Student Entrepreneurship Program in The MERDEKA Campus Ida Hindarsah; Yuce Sariningsih; Yusep Ikrawan; Heri Erlangga; Erik; Andry Mochamad Ramdan
Quantitative Economics and Management Studies Vol. 4 No. 1 (2023)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (356.24 KB) | DOI: 10.35877/454RI.qems1369

Abstract

The government's seriousness towards the growth and development of entrepreneurship is felt by universities. One of them is the birth of the Free Learning and Independent Campus (MBKM) program. The Merdeka Campus programs aim to prepare students to become graduates who have the competencies needed in the future and as respond to digital transformation that is happening globally has pushed Indonesia to become a country that excels in giving first to start-up. The research purposes to investigate the implementation of start-up management to strengthen student entrepreneurship program. This research will be conducted at Pasundan University. The method used is the Mix Method approach, namely a quantitative approach (survey) supplemented by qualitative data (interviews and Focus Group Discussions). The survey was conducted to 54 active student respondents at the University, as well as Focus Group Discussions. The results showed that the effect of creativity and innovation on motivation was 42,5% and motivation on management was 33,9%. Due to the small management influence, tools are needed to help improve start-up capabilities in increasing profits, market size and productivity through online interactions with business websites.
ENTREPRENEURSHIP SPIRIT IN THE DIGITAL ERA : HOW THE ROLE OF ATTITUDES, EDUCATION AND ENVIRONMENT Heri Erlangga; Iyus Rustandi; yusuf arifin; Farid Riadi; Ida Hindarsah
Jurnal Manajemen Industri dan Logistik Vol 5, No 2 (2021): page 75 - 217
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v5i2.1162

Abstract

This research was conducted with the aim of knowing the effect of attitude on interest in entrepreneurship, influence of education on interest in entrepreneurship, influence of environment on interest in entrepreneurship. The population of this research is students of a private university in Banten. Data were collected by simple random sampling of 230 students, data obtained by distributing online questionnaires, data analysis using Structural Equation Modeling SmartPLS 3.0 analysis. Stages of testing the quality of data from the use of research instruments are evaluated using validity and reliability tests and hypothesis testing. Interest in entrepreneurship has a positive value, meaning that the educational variable has a positive influence on interest in entrepreneurship. Based on the conclusions above, some suggestions that can be given are: It is necessary to conduct entrepreneurship training in order to increase the growth of the entrepreneurial spirit. There is a need for special guidance for people who already have a business or who are just about to set up a business, both from the relevant agencies and universities.
Electronic Customer Relationship Management Systems in E-Commerce Platforms: Exploring the Antecedents of Technology Acceptance and Customer Satisfaction Iyus Rustandi; Ida Hindarsah; Maun Jamaludin
Media Ekonomi dan Manajemen Vol 39, No 1 (2024): January 2024
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/mem.v39i1.3771

Abstract

This paper undertakes a comprehensive analysis of the cutting-edge maneuvers in Electronic Customer Relationship Management e-CRM in an e-commerce context, encompassing four significant categories: e-CRM, cost, technology acceptance, and customer satisfaction. It also evaluates the construct developments in these four categories. To assess the effectiveness and accuracy of the measurement model, the method of Structural Equation Modeling was utilized. Gathered data from 167 e-commerce sellers in Bandung, the results showed that e-CRM performance relied heavily on the ability of infrastructure, ease of use, and e-learning systems. The development and integration of these factors led to a positive effect on the effectiveness of the e-CRM. In addition, the findings underscored that customer expenses had a favorable influence on customer relationship performance. Consequently, this relationship performance led to an enhancement in the overall effectiveness of the e-CRM in e-commerce. A managerial implication for each category is also provided, along with suggestions for future research and directions.
WOMEN’S EMPOWERMENT THROUGH CANVAS BUSINESS MODEL Ida Hindarsah
JEES: Journal of Economic Empowerment Strategy Vol. 1 No. 1 (2018): Volume 1 Number 1, August 2018
Publisher : Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Increasing population in a country, especially in developing countries, has an impact on various aspects, one of them is social impact. The emergence of criminality, acts of violence, sexual harassment is phenomenon which is part of a development, including violence against women who experienced a significant increase. This condition raises high fears so that one way is equipped with self-defense (martial arts). This study aims to comprehensively review women empowerment through the approach of canvas business model. The research method used is qualitative. Data analysis techniques using the steps of reduction, data presentation, conclusion / verification. Testing the validity of data is done through credibility, perseverance, triangulation, feedback / feedback, member check. The result of this research is the existence of Canvas business model on the empowerment of women, this model is made in an effort to develop the existence of WSDK community in the future, in this research also known constraints in the empowerment of women through the approach of canvas business model and describe efforts to anticipate these constraints.
THE EFFECT OF HALAL LABELS OF PACKED FOOD PRODUCTS ON PURCHASE DECISIONS AT A GENERAL STORE IN CIMINCRANG SECTOR BANDUNG Latifah Adnani; Ida Hindarsah; Trisa Nur Kania
JEES: Journal of Economic Empowerment Strategy Vol. 4 No. 2 (2021): Volume 4 Number 2, August 2021
Publisher : Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The impact of free trade is an increase in the circulation of food and beverage products, both local and imported. The circulating food needs to provide security protection for Muslim consumers who must consume food in a halal and good manner. Halal food, in addition to food that is physically safe but also safe according to religious beliefs. The provisions of halal food will influence Muslim consumers in deciding to buy food. Manufacturers are aware of this, so producers are trying to get halal certificates from LPPOM MUI, which is a competent institution in researching, reviewing and analyzing food and cosmetic products that are not harmful to society and are halal from a religious perspective. This condition triggers producers to register halal products, because it is believed that it will increase sales which have an impact on improving the economy of business actors. 2) Analyzing consumers when making purchases on halal labels of packaged food products; 3) Knowing the effect of halal labels on packaged food products on purchasing decisions at grocery stores in Cimincrang Village, Bandung; 4) Knowing the obstacles. The research method used is descriptive quantitative, primary data is literature study, interviews, field observations to grocery stores in Cimincrang Village. Consumers who buy food products at a grocery store in Cimincrang Village. Based on the results of the study, consumers in buying food products, the presence of a halal label in the packaging has not become a major concern. This is due to the assumption that because the seller is Muslim and believes in an institution that issues a halal label, the food purchased is also halal. Business actors in grocery stores (retail) also trust producers, because most of us are Muslims, producers in producing food are also halal. Because if there is no halal label, consumers will complain. This condition causes increased awareness for business actors not to sell food and beverage products that do not have a halal label. Because the halal label is believed to increase sales and have an impact on increasing the economy for business actors. The influence of the halal label on purchasing decisions is in the low category. The findings in this study are that in general, people pay less attention to halal labels on the food packaging they buy, but focus more on product expiration. The problem is that packaged food products are not required to include a halal label issued by the MUI, and there are no firm sanctions for business actors who do not include a halal label on their food products.
Digital Marketing Trends and Innovations in Indonesia: A Qualitative Exploration of Emerging Practices Erlangga, Heri; Riani, Dini; Hindarsah, Ida; Setiawati, Tita; Riadi, Farid
Jurnal Office Volume 9, Number 2, July-December 2023
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jo.v9i2.63457

Abstract

This research explores trends and innovations in digital marketing in Indonesia through a qualitative approach. Along with the rapid development of technology and increasing use of the internet, the marketing landscape in Indonesia has experienced significant changes. This study aims to identify emerging new practices and understand how companies in Indonesia are adopting the latest digital marketing strategies. Through in-depth interviews with digital marketing experts and practitioners, this research reveals various innovative approaches used to increase customer engagement and optimize business performance. The findings show that the use of social media, interactive content, and data analytics are key in today's digital marketing strategies. In addition, personalization and enhanced customer experience are the main focus to win market competition. This study also highlights the challenges companies face in implementing digital strategies, such as limited resources and the need for rapid adaptation to technological changes. By understanding these trends and innovations, companies can develop more effective strategies to achieve competitive advantage in the Indonesian digital market.
Co-Authors Adnani, Latifah Ali, Khan Sarfaraz Amin Amin Andry Mochamad Ramdan BUDI SETIADI DARYONO Bulan Prabawani Erik Erlangga, Heri Fachrudin, Adi Farid Riadi Hermawan, Vera Ikrawan, Yusep Iyus Rustandi Jamaludin, Maun Kania, Trisa Nur Khan Sarfaraz Ali Muhammad Putra Sholeh Hardjono Nurhayati Nurhayati Rafi Imam Mahir Riadi, Farid Riani, Dini Sariningsih, Yuce Setiawati, Tita Sugeng Santoso Sulistia Suwondo Taufik Hidayatullah Teddy Hikmat Fauzi Yanti Purwanti Yusuf Arifin