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All Journal Pinisi Business Administration Review Jurnal Administrasi Bisnis Journal of Business Management and Economic Development Jurnal Ad'ministrare: Jurnal Pemikirian Ilmiah dan Pendidikan Administrasi Perkantoran Atestasi : Jurnal Ilmiah Akuntansi
Zainal, Henni
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Jurnal Administrasi Bisnis

 1 
Innovation and sustainability of micro businesses in Sidenreng Rappang Regency Zainal, Henni
Jurnal Administrasi Bisnis Vol 4, No 1(2025) January
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jab.v4i1.70196

Abstract

This study aims to analyze innovation and sustainability ofmicro-enterprises in Sidenreng Rappang (Sidrap) Regency as one of the local economic centers in South Sulawesi. The main focus of the study is to understand how micro-entrepreneurs implement innovation in products, services, and business processes to increase competitiveness, whilemaintaining business sustainability amidst global economic challenges and changes in the businessenvironment. The research method used is a mixed-method approach, with data collection through surveys, in-depth interviews, and direct observation of micro-enterprises in the trade, agriculture, and local craft sectors. The results of the study show that technology-basedinnovation, such as the use of digital media for marketing, and product diversification, play a significant role in driving the growth of micro-enterprises. However, challenges such as limited access to capital, low digital literacy, and lack of infrastructure support are still majorobstacles. To support the sustainability of micro-enterprises, collaboration is needed between localgovernments, local communities, and the private sector in providing training, mentoring, and more inclusive accessto financing. This study concludes that innovationsupported by a conducive business ecosystem can increasethe sustainability of micro-enterprises in Sidrap Regency, while strengthening their contribution to regional economic development. Recommendations are given forstrengthening policies based on economic inclusion anddigitalization of micro-enterprises.Keywords: Innovation, sustainability, micro-enterprises, digitalization, local economy. 
Evaluation of Poverty Alleviation Policies in Enrekang Regency Zainal, Henni; Sose, Andi Tenry
Jurnal Administrasi Bisnis Vol 4, No 3 (2025) September
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jab.v4i3.69950

Abstract

This study aims to analyze the dynamics of poverty in Enrekang Regency over the past 10 years, focusing on factors influencing fluctuations in poverty levels and the effectiveness of implemented poverty alleviation programs. This study uses a quantitative approach with secondary data analysis methods obtained from the Central Statistics Agency (BPS) and various relevant government reports. In addition, qualitative analysis was also conducted through interviews with local policymakers to understand the policy context and its implementation. The results show that despite a gradual decline in poverty levels, disparities between regions remain significant, particularly between rural and urban areas. Factors such as limited access to education, inadequate infrastructure, and dependence on the agricultural sector are the main causes that slow down poverty reduction. On the other hand, social assistance programs and community-based economic development have had a positive impact, although not optimal. This study concludes that to achieve more significant poverty reduction, more focused efforts are needed on improving the quality of human resources, developing infrastructure, and diversifying the local economy. Policy recommendations include increasing access to education, strengthening the non-agricultural sector, and optimizing more targeted social assistance programs. 
Co-Authors Andi Tenry Sose Aslinda, Aslinda Danal Ashar, Andi Idham Fahrepi, Reza Farradina, Indri Mahmud, Muh Nasir Mahmud, Ramlan Rizal S, Muh. Siraj, Muhammad Luthfi Syarifuddin Syarifuddin Tadampali, Andi Caezar To To Taddampali, Andi Caesar