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SUTRISNO, NUNO
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Peningkatan Pangsa Pasar Pada Perusahaan Smartphone Melalui Brand Loyalty Nurul Fadhila, Amelia; Sutrisno, Nuno
Media Bisnis Vol. 17 No. 1 (2025): Media Bisnis
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/mb.v17i1.2670

Abstract

This research aims to determine the effect of Brand Experience to Brand Loyalty Smartphone in Bekasi through Brand Satisfaction and Brand Trust. The research design used is causality research. Where each variable are measured with 5 points Likert Scale. Primary data for this research were gathered by questionnaire. Purposive Sampling was used in this study, with 260 respondents. WarpPLS SEM 7.0 is the tool use for processing of research data. The results of this research show that Brand Experience have an influence of Brand Loyalty through Brand Satisfaction and Brand Trust. This research will offer insights and recommendations to smartphone companies, particularly Apple.Inc with iPhone product which is the object of this research, is capable of gaining market share in Indonesia’s smartphone sector.
FAKTOR-FAKTOR YANG MEMENGARUHI BRAND LOYALTY PENGGUNA LAPTOP ASUS DI KOTA BEKASI WILLY, WILLY; SUTRISNO, NUNO
E-Jurnal Manajemen Trisakti School of Management (TSM) Vol. 4 No. 4 (2024): E-Jurnal Manajemen Trisakti School of Management (TSM)
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/ejmtsm.v4i4.2671

Abstract

This research was conducted with the aim of finding out the influence of Satisfaction, Trust, Inertia, and Commitment on Brand Loyalty among Asus laptop users in Bekasi City. The data collection technique used in this research is a survey, where data analysis uses quantitative research using a causal research design. The sampling method is non-probability sampling, with purposive sampling technique. Where a five-point Likert scale is used for each measurement. This study uses primer data, with 140 responses to the total sample collected by distributing questionnaires using SPSS 25 (Statistical Program for Social Science). The analysis of data method used is multiple linear regression. It is hoped that this research can provide input to IT companies, especially Asus, which is the object of this research, so that they can increase their market share in the IT industry in Indonesia.
PENINGKATAN PANGSA PASAR DALAM PERUSAHAAN MARKETPLACE MELALUI CUSTOMER SATISFACTION FLORENSIA, LISA; SUTRISNO, NUNO
E-Jurnal Manajemen Trisakti School of Management (TSM) Vol. 4 No. 4 (2024): E-Jurnal Manajemen Trisakti School of Management (TSM)
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/ejmtsm.v4i4.2672

Abstract

This research was conducted to determine the influence of Utilitarian Values. Hedonic Value, Social Value, and Perceived Risk on Customer Satisfaction among Bukalapak application users in Bekasi City. The research method used in this research was a survey. Data analysis in research uses quantitative and uses a causal research plan. The sampling method in this research used Non-Probability Sampling with Purposive Sampling technique. Variable measurement uses a 5 point Likert scale. This research uses primary data, where all data samples were obtained through distributing questionnaires totaling 122 respondents, and processed using SPSS version 25. The data analysis technique used in this research is multiple linear regression. The results of this research show that Utilitarian Value, Hedonic Value, Social Value and Perceived Risk have a significant influence on Customer Satisfaction among Bukalapak application users in Bekasi City.
PENGARUH PERCEIVED EASE OF USE, PERCEIVED SECURITY, DAN CUSTOMER SATISFACTION TERHADAP REPURCHASE INTENTION GUNA MENINGKATKAN PANGSA PASAR Yohanes, Ricky; Sutrisno, Nuno
E-Jurnal Manajemen Trisakti School of Management (TSM) Vol. 2 No. 2 (2022): E-Jurnal Manajemen Trisakti School of Management (TSM)
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/ejmtsm.v2i2.1534

Abstract

The purpose of this study is to analyze and examine the influence of perceived ease of use, perceived security, and customer satisfaction toward repurchase intention on Acer website users who do purchase laptop product in DKI Jakarta. The research form used in this study is descriptive and causal research, using five points of likert scale to measure all variables. Sample collected using purposive sampling technique with primary and secondary data and using 144 respondents. Data analytic method using in this study is multiple linear regression with IBM SPSS 25 statistical test tools. The result of this research has shown that perceived ease of use, perceived security, and customer satisfaction have an effect on repurchase intention to Acer website users who do purchase laptop product in DKI Jakarta.
Co-Authors ANSWAN, YASSAR DANIBRATA, AULIA DANTI, DELFI DAYSASTRI Englysia, Irene Fitri Anita, Fitri FLORENSIA, LISA Kusuma , Gabriel Adinda Vidya Limous, Celine Nurul Fadhila, Amelia Pebanji, Pebanji PHE, CIA Saputra Wijaya, Adam SYALOMIA, NAFTALI Willy, Willy Yohanes, Ricky