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All Journal Indonesia Berdaya MEDIA BISNIS E-Jurnal Manajemen Trisakti School of Management (TSM) Journal of Business, Social and Technology Jurnal Abdimas Sosial, Ekonomi, dan Teknologi
SUTRISNO, NUNO
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Peningkatan Pangsa Pasar Pada Perusahaan Smartphone Melalui Brand Loyalty Nurul Fadhila, Amelia; Sutrisno, Nuno
Media Bisnis Vol. 17 No. 1 (2025): Media Bisnis
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/mb.v17i1.2670

Abstract

This research aims to determine the effect of Brand Experience to Brand Loyalty Smartphone in Bekasi through Brand Satisfaction and Brand Trust. The research design used is causality research. Where each variable are measured with 5 points Likert Scale. Primary data for this research were gathered by questionnaire. Purposive Sampling was used in this study, with 260 respondents. WarpPLS SEM 7.0 is the tool use for processing of research data. The results of this research show that Brand Experience have an influence of Brand Loyalty through Brand Satisfaction and Brand Trust. This research will offer insights and recommendations to smartphone companies, particularly Apple.Inc with iPhone product which is the object of this research, is capable of gaining market share in Indonesia’s smartphone sector.
FAKTOR-FAKTOR YANG MEMENGARUHI BRAND LOYALTY PENGGUNA LAPTOP ASUS DI KOTA BEKASI WILLY, WILLY; SUTRISNO, NUNO
E-Jurnal Manajemen Trisakti School of Management (TSM) Vol. 4 No. 4 (2024): E-Jurnal Manajemen Trisakti School of Management (TSM)
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/ejmtsm.v4i4.2671

Abstract

This research was conducted with the aim of finding out the influence of Satisfaction, Trust, Inertia, and Commitment on Brand Loyalty among Asus laptop users in Bekasi City. The data collection technique used in this research is a survey, where data analysis uses quantitative research using a causal research design. The sampling method is non-probability sampling, with purposive sampling technique. Where a five-point Likert scale is used for each measurement. This study uses primer data, with 140 responses to the total sample collected by distributing questionnaires using SPSS 25 (Statistical Program for Social Science). The analysis of data method used is multiple linear regression. It is hoped that this research can provide input to IT companies, especially Asus, which is the object of this research, so that they can increase their market share in the IT industry in Indonesia.
PENINGKATAN PANGSA PASAR DALAM PERUSAHAAN MARKETPLACE MELALUI CUSTOMER SATISFACTION FLORENSIA, LISA; SUTRISNO, NUNO
E-Jurnal Manajemen Trisakti School of Management (TSM) Vol. 4 No. 4 (2024): E-Jurnal Manajemen Trisakti School of Management (TSM)
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/ejmtsm.v4i4.2672

Abstract

This research was conducted to determine the influence of Utilitarian Values. Hedonic Value, Social Value, and Perceived Risk on Customer Satisfaction among Bukalapak application users in Bekasi City. The research method used in this research was a survey. Data analysis in research uses quantitative and uses a causal research plan. The sampling method in this research used Non-Probability Sampling with Purposive Sampling technique. Variable measurement uses a 5 point Likert scale. This research uses primary data, where all data samples were obtained through distributing questionnaires totaling 122 respondents, and processed using SPSS version 25. The data analysis technique used in this research is multiple linear regression. The results of this research show that Utilitarian Value, Hedonic Value, Social Value and Perceived Risk have a significant influence on Customer Satisfaction among Bukalapak application users in Bekasi City.
PENGARUH PERCEIVED EASE OF USE, PERCEIVED SECURITY, DAN CUSTOMER SATISFACTION TERHADAP REPURCHASE INTENTION GUNA MENINGKATKAN PANGSA PASAR Yohanes, Ricky; Sutrisno, Nuno
E-Jurnal Manajemen Trisakti School of Management (TSM) Vol. 2 No. 2 (2022): E-Jurnal Manajemen Trisakti School of Management (TSM)
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/ejmtsm.v2i2.1534

Abstract

The purpose of this study is to analyze and examine the influence of perceived ease of use, perceived security, and customer satisfaction toward repurchase intention on Acer website users who do purchase laptop product in DKI Jakarta. The research form used in this study is descriptive and causal research, using five points of likert scale to measure all variables. Sample collected using purposive sampling technique with primary and secondary data and using 144 respondents. Data analytic method using in this study is multiple linear regression with IBM SPSS 25 statistical test tools. The result of this research has shown that perceived ease of use, perceived security, and customer satisfaction have an effect on repurchase intention to Acer website users who do purchase laptop product in DKI Jakarta.
PENINGKATAN PANGSA PASAR PADA BISNIS KEDAI KOPI MELALUI CUSTOMER LOYALTY IVANALIE, RAISA; SUTRISNO, NUNO
E-Jurnal Manajemen Trisakti School of Management (TSM) Vol. 4 No. 3 (2024): E-Jurnal Manajemen Trisakti School of Management (TSM)
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/ejmtsm.v4i3.2669

Abstract

The purpose of this study is to analyze the influence of Sensory Experience, Emotional Experience, Social Experience and Service Quality on Customer Loyalty through Customer Satisfaction among consumers of Kulo coffee shops in Bekasi City. This study uses primary data obtained through distributing questionnaires. Data analysis was carried out quantitatively and used a causal research design. The sampling for this research was purposive sampling using 254 respondents. This research data was processed using WarpPLS 8.0 software. The results of this research prove that sensory, emotional, social, service and satisfaction influence loyalty. It is hoped that this research can help provide input or suggestions for the coffee shop business, especially the kulo coffee shop which is the object of this research, so that it can increase its market share in the coffee shop business in Indonesia.
Managing Changes and Leadership Bagi Karyawan dan Manajerial Anara Airport Hotel Bandara Soekarno Hatta Tangerang Suryawan, Ian Nurpatria; Prasastyo, Klemens Wedanaji; Sutrisno, Nuno
Indonesia Berdaya Vol 3, No 4: August-October 2022
Publisher : UKInstitute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/ib.2022341

Abstract

The training provided by the instructors from P3M Trisakti School of Management is to change the organizational culture to be superior and become a learning organization. Anara Hotel Bandara's employees and managers have committed to a management change process, namely unfreezing-movement-refreezing. The employees and managers of Anara Airport Hotel Soekarno Hatta Airport agreed to become an authentic organization, namely an organization that has behavior, structure, and processes, which are based on its ability to find authenticity in order to achieve the goals set by the Management of Anara Airport Hotel Soekarno Hatta Airport and are ready to face challenges. environmental changes and ready to transform into a superior individual and a leader who becomes a role model for other employees. Abstrak: Pelatihan yang diberikan oleh para instruktur dari P3M Sekolah Tinggi Ilmu Ekonomi Trisakti adalah merubah budaya organisasi menjadi unggul dan menjadi organisasi pembelajar. Para karyawan dan manajerial Anara Hotel Bandara telah berkomitmen untuk melakukan proses perubahan manajemen yaitu unfreezing-movement-refreezing. Para karyawan dan manajerial Anara Airport Hotel Bandara Soekarno Hatta sepakat untuk menjadi organisasi autentik, yaitu organisasi yang memiliki perilaku, struktur, dan proses, yang didasari oleh kemampuannya menemukan kesejatian dalam rangka mencapai tujuan yang ditetapkan oleh Manajemen Anara Airport Hotel Bandara Soekarno Hatta serta siap menghadapi perubahan lingkungan serta siap untuk berubah menjadi individu yang unggul dan pemimpin yang menjadi panutan bagi karyawan lainnya.
Peran Client Service dalam Business Development PT. Hashmicro Solusi Indonesia Meiliea, Meiliea; Ghazi, Muhammad; Prasastyo, Klemens Wedanaji; Sutrisno, Nuno
Jurnal Abdimas Sosial, Ekonomi, dan Teknologi Vol. 2 No. 1 (2023): Jurnal Abdimas Sosial, Ekonomi, dan Teknologi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/aset.v2i1.1895

Abstract

This report is prepared as a brief explanation of the activities carried out during the implementation ot the MBKM (Merdeka Belajar Kampus Merdeka) Internship program at PT Hashmicro Solusi Indonesia. The Implementation of the Internship activities is carried out in the business development division, the client sub-division. Work in this division focuses on mining data for cold calls, entering leads data into the company’s system, collecting information related to client needs and offering the system needed by clients, confirming meeting schedules or presentation demos, and filling out daily report on business development, client service, and cold calls.
Elements That Contribute to Customer Satisfaction Danibrata, Aulia; Sutrisno, Nuno; Kusuma , Gabriel Adinda Vidya
Journal of Business Social and Technology Vol. 5 No. 1 (2024): Journal of Business, Social and Technology
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jbt.v4i1.115

Abstract

The telecommunications business situation in Indonesia currently plays an essential role in the national economy. The rapid advancement of technology in Indonesia is increasing, which causes a high need for adequate telecommunication facilities. This telecommunications need aims to support ease in disseminating information and a tool for communicating from one place to another. The essence of this study is to determine the effect of brand trust, brand equity, and social media marketing on brand loyalty among Telkomsel users. The method used is descriptive quantitative and data collection using primary data in the form of a questionnaire. Respondents in this study were individuals who bought the products at least three times in a particular time. The respondents who were determined by the study were 203 sample people. The analysis technique used is Structural Equation Modeling. The results of this study indicate that brand trust and equity affect brand loyalty, while social media marketing has no effect on brand loyalty. As well as with the outbreak of the COVID-19 virus, the spread is only through online surveys, which are less efficient because they need to interact directly with respondents. This study successfully obtained 214 respondents but only 203 valid or usable data.
Co-Authors ANSWAN, YASSAR DANIBRATA, AULIA DANTI, DELFI DAYSASTRI Englysia, Irene Fitri Anita, Fitri FLORENSIA, LISA Ghazi, Muhammad Ian Nurpatria Suryawan Ian Nurpatria Suryawan IVANALIE, RAISA Kusuma , Gabriel Adinda Vidya Limous, Celine Meiliea, Meiliea Nurul Fadhila, Amelia Pebanji, Pebanji PHE, CIA PRASASTYO, KLEMENS WEDANAJI Saputra Wijaya, Adam SYALOMIA, NAFTALI Willy, Willy Yohanes, Ricky