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All Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ekonomi Bisnis Dan Industri (EBI) International Journal of Social and Management Studies (IJOSMAS) Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Parsimonia: Jurnal Akuntansi, Manajemen dan Bisnis Eduvest - Journal of Universal Studies Prosiding Seminar Nasional Ekonomi dan Bisnis Universitas Ma Chung Journal of Multidisciplinary Science: MIKAILALSYS WIKUACITYA: Jurnal Pengabdian Kepada Masyarakat Senadika Komunitas: Hasil Kegiatan Pengabdian Masyarakat Indonesia
Pahlevi, Akbar
Universitas Jenderal Soedirman, Wijayakusuma Purwokerto, Indonesia
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Implementation of Social Customer Relationship Management as a Sustainability Strategy of Banyumas MSMEs in the Covid-19 Pandemic Akbar Pahlevi; Andhi Johan S
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.3775

Abstract

The purpose of the study is to analyze the implementation of SCRM as a business continuity strategy during the Covid-19 pandemic by taking a case study on MSMEs in Banyumas Regency. This study uses a descriptive approach. The data collection technique used in this study was library observation as a technique for collecting data (Hardilawati, 2020). For data collection and analysis, the NVivo Release 12.00 plus for Windows application with a database of links or URLs is used. The result of this study are MSMEs in Banyumas lack the resilience and flexibility in dealing with this pandemic due to several things, such as the level of low digitization, difficulties in accessing technology, and lack of understanding of strategies to survive in business. MSMEs are required to be able to adapt to existing business developments because businesses that can survive are businesses that are responsive to the times.
Co-Authors Abdillah, Lina Achadi, Ady Andhi Johan S Anjelia, Afia Aulia Azzahra Cahyaningtyas Ria Uripi Davita Putri Azaria Enrico Aziezy Harsuti, Harsuti Laksana, Rio Dhani Masita, Tri Esti Nirmala Nirmala, Nirmala Rahab Rahab Ramadhan, Sandi Rizkianto Adi Saputra Saputra, Achmad Adi Saputra, Rizkianto Adi Setiowati, Erna Putri Surveyandini, Mayla Wisnu Wijayanto wisnu wijayanto Zuhaena, Fatwa