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All Journal ProBisnis : Jurnal Manajemen Priviet Social Sciences Journal WIKUACITYA: Jurnal Pengabdian Kepada Masyarakat
Achadi, Ady
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Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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Implementasi Manajemen Diri Dalam Meningkatkan Keberhasilan Berwirausaha Pada UMKM Jamur ” Tiga Saudara” Desa Kalikesur Pujiastuti, Ratna; Sumantri, Edi; Achadi, Ady; Uripi, Cahyaningtyas Ria; Koesoemasari, Dian Safitri P
WIKUACITYA: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 1 (2025): WIKUACITYA: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Wijayakusuma Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56681/wikuacitya.v4i1.324

Abstract

Self-management is the ability to control oneself, including physical, emotional, feelings, thoughts and behavior, to achieve good and directed goals. Self-management is an important skill that can help a person achieve success and personal satisfaction. Self-management skills are very necessary for entrepreneurs. The service in Kalikesur Village takes the theme Implementation of Self-Management in Increasing Entrepreneurial Success. Activities were carried out for two days in the form of assistance and provision of spinners and digital scales. The owner of Mushroom Three Brothers UMKM is enthusiastic and motivated to further develop the business, especially with capital assistance in the form of a spinner and digital scales
Pengaruh Content Marketing, Discount, Online Customer Review, Live Streaming, dan Cash On Delivery Terhadap Keputusan Pembelian di TikTok Shop Pada Mahasiswa Universitas Wijayakusuma Purwokerto Aeni, Devika Nurul; Achadi, Ady; Wijayanto, Wisnu
ProBisnis : Jurnal Manajemen Vol. 17 No. 1 (2026): February: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kemajuan pesat teknologi informasi dan komunikasi telah mengubah dunia bisnis secara fundamental, khususnya di bidang perdagangan. Saat ini, pergeseran dari bisnis tradisional dengan toko fisik ke model bisnis digital melalui e-commerce bukan lagi pilihan, melainkan sebuah keharusan. Penelitian ini bertujuan untuk mengetahui pengaruh dari Content Marketing, Discount, Online Customer Review, Live Streaming, dan Cash on Delivery terhadap Keputusan Pembelian di TkTok Shop pada Mahasiswa Universitas Wijayakusuma Purwokerto. Metode penelitian yang digunakan Adalah teknik non-prpbablitiy sampling metode purposive sampling. Sampel yang digunakan 100 responden. Data yang terkumpul kemudian di analisis melalui analisis regresi linear berganda melalui ketetapan model (uji asumsi klasik), pengujian hipotetis menggunakan uji parsial (t) dan uji determinasi (Ajd. R2) menggunakan program SPSS 27. Hasil peneltian ini menunjukan bahwa variabel content marketing memiliki pengaruh positif dan signifikan terhadap keputusan pembelian, variabel discount memiliki pengaruh positif dan signifikan terhadap keputusan pembelian, variabel online customer review tidak memiliki pengaruh positif dan signifikan terhadap keputusan pembelian, variabel live streaming tidak memiliki pengaruh positif dan signifikan terhadap keputusan pembelian, variabel cash on delivery tidak memiliki pengaruh positif dan signifikan terhadap keputusan pembelian.
The influence of customer experience, ease of use, trust, and customer satisfaction on repurchase intention of train tickets through the access by KAI application in Purwokerto City Tiara, Tiara; Achadi, Ady; Aziezy, Enrico
Priviet Social Sciences Journal Vol. 6 No. 1 (2026): January 2026
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v6i1.1378

Abstract

This study aims to identify and analyze the influence of customer experience, ease of use, trust, and customer satisfaction on the repurchase intention of train tickets through the Access by KAI application in Purwokerto City. The population in this study is customers who purchased train tickets through Access by KAI in Purwokerto City, whose number is not known for certain. The sampling method used in this study is non-probability sampling with an accidental sampling technique. The minimum required sample size, according to Cochran's formula, is 97, and this study collected 100 respondents. Data analysis was conducted using multiple linear regression with IBM SPSS Statistics 22 software. The results of this study demonstrate that customer experience, ease of use, trust, and customer satisfaction significantly influence the repurchase intention of train tickets using the Access by KAI application in Purwokerto City.
Co-Authors Aeni, Devika Nurul Aziezy, Enrico Cahyaningtyas Ria Uripi edi sumantri Koesoemasari, Dian Safitri P Pujiastuti, Ratna Tiara, Tiara wisnu wijayanto