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All Journal SEIKO : Journal of Management & Business Journal Publicuho Management Studies and Entrepreneurship Journal (MSEJ) RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Jurnal Revolusi Indonesia Jurnal Bisnis Indonesia Jurnal Disrupsi Bisnis
Lisa Sulistyawati
Universitas Pembangunan Nasional Veteran Jawa Timur
Religion Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Journal : Journal Publicuho

 1 
STRATEGI KEUNGGULAN BERSAING DALAM MENINGKATKAN KINERJA PEMASARAN DIMASA PANDEMI COVID-19 (Studi pada Peternakan UD.Baqoroh Joyo, Sidoarjo Jawa Timur) Mujita Fajar Nataraningtyas; Lisa Sulistyawati
Journal Publicuho Vol 5, No 1 (2022): February - April
Publisher : Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35817/jpu.v5i1.23469

Abstract

This research was conducted with the aim of knowing and analyzing competitive advantage strategies in improving marketing performance implemented by UD. Baqoroh Joyo during the covid-19 pandemic, to find out and analyze marketing performance during the covid-19 pandemic. The research method used is descriptive qualitative method with SWOT analysis method and data collection techniques through deep interviews, surveys, observations, questionnaires, and documentation in identifying strengths, weaknesses, opportunities, and threats at UD. Baqoroh Joyo. Based on the calculation of the results of IFAS EFAS shows that UD. Baqoroh Joyo has IFAS results with a strength score of 2.87 and a weakness score of 0.28, while the EFAS results show an opportunity score of 2.63 and a threat score of 0.43. Based on the diagram, the results of the SWOT analysis show that UD. Baqoroh Joyo is in Quadrant I with a SO (Strength Opportunity) strategy. In this situation it means UD. Baqoroh Joyo The company must maximize and use its strengths and opportunities to strengthen its position. So that the strategy that can be applied can support an aggressive growth policy (growth-oriented strategy) in improving marketing performance during the COVID-19 pandemic.
PENGARUH CITRA MEREK DAN KUALITAS PRODUK MELALUI KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING TERHADAP LOYALITAS PELANGGAN PADA PRODUK INDOMIE (Studi pada Mahasiswa Perguruan Tinggi Negeri di Surabaya) Lilik Indra Mulyana; Lisa Sulistyawati
Journal Publicuho Vol 5, No 1 (2022): February - April
Publisher : Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35817/jpu.v5i1.23470

Abstract

This research aims to find out the effect of brand image and product quality on customer’s loyalty directly and indirectly through the customer satisfaction. This research itself uses Indomie as the product object. Along with it, this research’s populations are all the customers who have bought or consumed the product itself. In addition, there are total of 100 respondents consist of customers from the Indomie product used as the sample of the research. All those samples were obtained by using the non-probability sampling technique together with quota sampling as its method. The hypothetical testing in this research uses the statistical model analysis that includes validity tests, reliability test, classical assumption test, path analysis, T test, and sobel test. Therefore, the result of this research shows that brand image has a significant effect customer satisfaction. Product quality has a significant effect on customer satisfaction. Brand image has no significant effect on customer loyalty. Product quality has a significant effect on customer loyalty. Customer satisfaction has a significant effect on customer loyalty. Brand image has a significant effect on customer loyalty through customer satisfaction. Product quality has a significant effect on customer loyalty through customer satisfaction. 
Co-Authors Abid Racha Syahputra Affiudin, Farid Alisia Eka Afriana Dimas Maulana Firmansyah, Dimas Akbar Hasna Wijanarko Ihzah, Muchammad Yusril Kurniawan, Denis Lilik Indra Mulyana Maghfirani, Tiza Alia Maulana, Dimas Maya Arieska Dinda Septiani Mia Amelia Priyankha Muchammad Yusril Ihzah Mujita Fajar Nataraningtyas Mustati' Uliyah Nareswari Yustisianindita Harmantito Nurul Halisah Pangestu, Mayndra Puji Permata Sari, Arinda Tasya, Pronasagiva Tiara Ajmi Rissalah Tiza Alia Maghfirani Zulvina Rahma Shofiudin