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All Journal Journal of Pragmatics and Discourse Research Room of Civil Society Development Room of Civil Social Development
Sari, Wina Diana
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Arts Humanities Education Languange, Linguistic, Communication & Media Social Sciences Other

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Discourse of Consumer Perception: How Important is Halal Value Chain at Cosmetic Products for Women? Sari, Wina Diana; Safitri, Rachmayati Eka; Melina, Monika; Rahmat, Wahyudi; Putri, Afifah Nabila Syamima; Azizah, Assufia
Journal of Pragmatics and Discourse Research Vol 4, No 1 (2024)
Publisher : ppjbsip

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51817/jpdr.v4i1.774

Abstract

In the era of globalization, the rapid growth of economic, technological, and cultural aspects has significantly increased the living needs of the population. This research adopts a discourse analysis approach to explore the importance of Halal Beauty Products for Women in Indonesia, focusing on the halal supply chain management aspects within the cosmetics industry. Cosmetics have evolved into a primary necessity for enhancing women's beauty, contributing to the flourishing cosmetics industry in Indonesia. This qualitative research employs in-depth interviews with five respondents aged 17-22 to unravel consumer perceptions of Halal Beauty Products. Data collection utilizes semi-structured interviews, allowing for deeper exploration and potential adjustments to the interview process. Thematic analysis is applied to the gathered data, comprising positive reviews, celebrity endorsements, and the significance of kosher insignia in the adoption of halal cosmetics. The research identifies that while positive reviews and celebrity endorsements influence consumer perceptions, the halal symbol plays a crucial role due to limited consumer comprehension of the halal value chain. The halal logo emerges as a pivotal factor in instilling consumer confidence in the halal authenticity of cosmetics. In conclusion, consumer trust in halal cosmetics is influenced by the halal seal, endorsements, and positive reviews, even though awareness of the halal value chain remains limited among consumers. This discourse analysis sheds light on the dynamics of consumer perceptions, emphasizing the role of discourse elements in shaping trust in the halal cosmetics market.
Penguatan Literasi Digital Remaja melalui Program Penyuluhan Dampak Media Sosial di SMK Multi Mekanik Masmur Melina, Monika; Admiral, Admiral; Sari, Wina Diana
Room of Civil Society Development Vol. 4 No. 2 (2025): Room of Civil Society Development
Publisher : Lembaga Riset dan Inovasi Masyarakat Madani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59110/rcsd.534

Abstract

Perkembangan teknologi informasi telah mendorong peningkatan penggunaan media sosial di kalangan remaja, yang membawa dampak positif sekaligus tantangan baru terhadap perkembangan sosial dan emosional mereka. Penyuluhan literasi digital ini bertujuan untuk meningkatkan kesadaran siswa SMK Multi Mekanik Masmur tentang penggunaan media sosial secara bijak, aman, dan bertanggung jawab. Kegiatan ini dilaksanakan melalui pendekatan partisipatif yang melibatkan presentasi interaktif, diskusi, quiz, dan mini games. Hasil kegiatan menunjukkan bahwa siswa sangat antusias mengikuti penyuluhan dan menunjukkan peningkatan pemahaman terhadap isu-isu literasi digital, seperti privasi daring, risiko cyberbullying, dan pentingnya etika dalam bermedia sosial. Kesimpulan dari kegiatan ini adalah perlunya program literasi digital berkelanjutan yang melibatkan kolaborasi antara sekolah, orang tua, dan komunitas, guna membentuk generasi muda yang cerdas digital dan beretika.
Penguatan Literasi Digital Remaja melalui Program Penyuluhan Dampak Media Sosial di SMK Multi Mekanik Masmur Melina, Monika; Admiral, Admiral; Sari, Wina Diana
Room of Civil Society Development Vol. 4 No. 2 (2025): Room of Civil Society Development
Publisher : Lembaga Riset dan Inovasi Masyarakat Madani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59110/rcsd.534

Abstract

Perkembangan teknologi informasi telah mendorong peningkatan penggunaan media sosial di kalangan remaja, yang membawa dampak positif sekaligus tantangan baru terhadap perkembangan sosial dan emosional mereka. Penyuluhan literasi digital ini bertujuan untuk meningkatkan kesadaran siswa SMK Multi Mekanik Masmur tentang penggunaan media sosial secara bijak, aman, dan bertanggung jawab. Kegiatan ini dilaksanakan melalui pendekatan partisipatif yang melibatkan presentasi interaktif, diskusi, quiz, dan mini games. Hasil kegiatan menunjukkan bahwa siswa sangat antusias mengikuti penyuluhan dan menunjukkan peningkatan pemahaman terhadap isu-isu literasi digital, seperti privasi daring, risiko cyberbullying, dan pentingnya etika dalam bermedia sosial. Kesimpulan dari kegiatan ini adalah perlunya program literasi digital berkelanjutan yang melibatkan kolaborasi antara sekolah, orang tua, dan komunitas, guna membentuk generasi muda yang cerdas digital dan beretika.
Co-Authors A Admiral Arief, Yanwar Azizah, Assufia Gohensen, Rino Melina, Monika Putri, Afifah Nabila Syamima Rizal, Irfani Safitri, Rachmayati Eka Wahyudi Rahmat Widiantoro, Didik