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All Journal Al-Hikmah: Jurnal Agama dan Ilmu Pengetahuan Medium : Jurnal Ilmiah Fakultas Ilmu Komunikasi Jurnal Pengabdian Masyarakat Manage Hawa : Jurnal Pemberdayaan Dan Pengabdian Masyarakat (HAWAJPPM)
Rizal, Irfani
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Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences Other

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Pelatihan Digital Marketing untuk UMKM melalui Konten Promosi Menggunakan Canva di Pekanbaru Muttaqin, Muchammad Zaenal; Kumalasari, Cyintia; Syahminan, Mohammad; Rizal, Irfani; Rasyid, Tengku Wahyudi; Nabilah, Anggun
Jurnal Pengabdian Masyarakat Manage Vol. 6 No. 1 (2025): Februari
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/manage.v6i1.2808

Abstract

UMKM (Usaha Mikro, Kecil, dan Menengah) di Kota Pekanbaru memiliki peran signifikan dalam mendukung perekonomian lokal. Namun, tantangan dalam keterampilan pemasaran digital dan keterbatasan anggaran seringkali menghambat perkembangan UMKM. Penelitian ini bertujuan untuk meningkatkan kapasitas pemasaran digital UMKM melalui pelatihan desain konten promosi menggunakan aplikasi Canva. Pelatihan ini dilaksanakan pada 13 Agustus 2024 di Rumah BUMN Kota Pekanbaru dengan peserta yang tergabung dalam kelompok UMKM Rumah BUMN Pekanbaru. Metode yang digunakan adalah pendekatan partisipatif, yang melibatkan dosen sebagai narasumber, mahasiswa sebagai fasilitator, dan praktisi Canva sebagai pendamping praktik. Kegiatan diawali dengan pretest untuk mengukur pemahaman awal peserta, dilanjutkan dengan penyampaian materi teoritis tentang pemasaran digital dan praktik langsung menggunakan Canva. Peserta diajarkan teknik pembuatan konten visual untuk keperluan promosi di platform media sosial seperti Instagram dan Facebook. Hasil evaluasi menunjukkan adanya peningkatan signifikan dalam pemahaman peserta tentang desain konten digital, yang tercermin dari perbandingan skor pretest dan posttest. Peserta juga menunjukkan peningkatan keterampilan dalam pembuatan konten visual yang menarik dan konsisten. Pelatihan ini berhasil memberikan dampak positif terhadap kemampuan peserta dalam menyusun strategi pemasaran digital secara mandiri, mengurangi ketergantungan pada desainer eksternal, dan meningkatkan daya saing produk di pasar digital. Dengan demikian, pelatihan ini diharapkan dapat menjadi model yang efektif untuk diterapkan di berbagai komunitas UMKM lainnya sebagai bagian dari strategi pemberdayaan ekonomi berbasis teknologi digital.
GAMBARAN KEPRIBADIAN GELAP (DARK TRIAD PERSONALITY) PADA PENGGUNA MEDIA SOSIAL Rizal, Irfani; Handayani, Benni
Al-Hikmah: Jurnal Agama dan Ilmu Pengetahuan Vol. 18 No. 1 (2021): Al-Hikmah: Jurnal Agama dan Ilmu Pengetahuan (AJAIP)
Publisher : UIR Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/al-hikmah:jaip.2021.vol18(1).5564

Abstract

Nowadays, humans today are inseparable from the sophistication of information and communication technology, all people can enjoy the sophistication of today's technology, be it children, adolescents, adults, and even parents who cannot be separated from technology. In Indonesia, the age range is from 15 years to 24 years and is the largest user. The sampling technique used in this study was purposive sampling. The research subjects were 386 respondents and were active social media users. The measuring instrument used in this study uses an adaptation scale of dark triad personality by Jones and Pauhlus (2014) which consists of 26 items that the authors translate and adapt to the Indonesian culture. The purpose of this study was to describe the dark triad of personality among social media users. A dark personality is a personality that is dominated by negative behavior. The results showed 15.80% had high traits of Machiavellianism, 14.76% had high traits of narcissism, and 15.02% had high traits of psychopathy. Based on the results of the analysis of the mean value of personality factors based on the dark triad personality theory, it can be concluded that in general, the highest mean value is on the trait of Machiavellianism with a mean value of 21.09 and the lowest score lies in the characteristics of psychopathy, namely 11.20. Most social media users are Instagram with a percentage of 95.5% then Instant Massaging (Wa / Line) at 83.8% and Facebook at 53%. The dark personality or dark triad personality is a personality that is dominated by negative behavior so that in the Islamic perspective it is included in the personality of anger, which means that the individual tends to the character of the body and teaches the principle of enjoyment.
Kualitas Pernikahan Pada Pasangan Muda di Pekanbaru: Penggunaan Media Sosial dan Kematangan Emosi Herawati, Icha; Amita, Nindy; Rizal, Irfani
Al-Hikmah: Jurnal Agama dan Ilmu Pengetahuan Vol. 19 No. 2 (2022): Al-Hikmah: Jurnal Agama dan Ilmu Pengetahuan (AJAIP)
Publisher : UIR Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/al-hikmah:jaip.2022.vol19(2).11144

Abstract

Marriage is an interesting topic to discuss. Uniting two individuals who have different backgrounds, characteristics, and traits that are not the same is not easy in marriage. Divorce rates are always increasing every year making research on marriage is still growing. Today's young couples are young individuals who are active in using social media, so it is very possible that these activities affect household life, especially the marriage process. The purpose of this study was to see how the relationship between social media use and emotional maturity in young couples. This research is a survey research with a quantitative approach with a research scale distribution. The scale used is the scale of social media use and the emotional maturity scale. The research sample consisted of 266 respondents who were young married couples in Pekanbaru City. The results of this study indicate that there is a relationship between the use of social media and emotional maturity. The results of the analysis test using the Product Moment Technique obtained a coefficient value of -0.638 with a sig = 0.000 (p <0.05) so it can be concluded that there is a negative relationship between social media use and emotional maturity in young couples. It can be interpreted that high social media use is associated with low emotional maturity, and vice versa, low social media use is associated with high emotional maturity. Based on the results of the study, it was also found that the use of social media was high and emotional maturity was very low in the research subjects.
Psikoedukasi : Pentingnya Pengetahuan tentang Anak Berkebutuhan Khusus dan Pelatihan Kemampuan Resiliensi Guru PAUD pada Sekolah Ramah Anak (SRA) di TK Pembina 1 Pekanbaru Alucyana; Rizal, Irfani; Raihana
Hawa : Jurnal Pemberdayaan Dan Pengabdian Masyarakat Vol. 1 No. 3 (2023): Desember 2023 Hawa : Jurnal Pemberdayaan Dan Pengabdian Masyarakat (HAWAJPPM)
Publisher : Yayasan Wayan Marwan Pulungan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69745/hawajppm.v1i3.42

Abstract

Penelitian ini dilaksanakan untuk mengetahui pentingnya pengetahuan tentang anak berkebutuhan khusus dan pelatihan kemampuan resiliensi guru PAUD pada sekolah ramah anak (SRA) di TK Pembina 1 Pekanbaru. Penelitian ini dilatarbelakangi bergabungnya anak berkebutuhan khusus dan anak Normal pada pembelajaran di TK Pembina 1 Pekanbaru, guru tidak mengetahui bagaimana caranya menghadapi anak anak berkebutuhan khusus dikelas sehingga kondisi tersebut membuat guru lelah secara fisik, mental dan mudah stress serta membuat guru menyerah, emosional sehingga siswa normal yang lain menjadi terbaikan pula. Metode pengabdian kepada Masyarakat ini menggunakan dua tahap yakni tahap persiapan dan tahap pelaksanaan. Metode pelatihan yang digunakan yakni metode ceramah, praktik, observasi dan refleksi. Hasil menunjukkan bahwa adanya perubahan pemahaman yang awalnya tidak tahu menjadi tahu tentang apa itu Anak Berkebutuhan Khusus, jenis jenis anak berkebutuhan khusus, bagaimana menghadapi Anak Berkebutuhan Khusus di kelas, memahami tentang Resiliensi dan mengetahui bagaimana menjadi Resilien.
Peran Kontrol Diri Sebagai Moderator Pengaruh Social Comparison Terhadap Fear Of Missing Out Pada Pengguna Media Sosial Rizal, Irfani; Herawaty, Yulia
Medium: Jurnal Ilmiah Fakultas Ilmu Komunikasi Vol 13 No 1 (2025): Medium : Jurnal Ilmiah Fakultas Ilmu Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Islam Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/medium.v13i1.21405

Abstract

The use of social media is currently increasing, the habit of using one of the social media has an impact on the fear of being left behind or called the fear of missing out on social media users. This study fills the research gap in the psychological literature by validating the influence between social comparison and Fomo in the presence of self-control as a moderator. The purpose of this study is to look at the role of self-control as a moderator variable between the influence of social comparison on Fomo among 281 social media users. The population in this study were students who used social media aged 19-24 years. The measuring instruments used are the Fomo scale, social comparison and self-control. The data processor used is the Structural Equation Model (SEM) path analysis method with the Partial Least Square (PLS) method. The results of the analysis show that social comparison has an influence on fomo, self-control affects fomo and self-control is able to moderate the influence of social comparison on fear of missing out.
Co-Authors Alucyana Amita, Nindy Arief, Yanwar Cyintia Kumalasari Gohensen, Rino Handayani, Benni Herawati, Icha Muttaqin, Muchammad Zaenal Nabilah, Anggun Raihana Rasyid, Tengku Wahyudi Sari, Wina Diana Syahminan, Mohammad Widiantoro, Didik Yulia Herawaty