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All Journal Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat International Journal of Education and Social Science (IJESS) Journal of Research and Publication Innovation
Suworo
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Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUASAN PELANGGAN PADA BENGKEL AGUS MOTOR INDRAMAYU JAWA BARAT Hadi, Wildan; Suworo
Journal of Research and Publication Innovation Vol 2 No 4 (2024): OCTOBER
Publisher : Journal of Research and Publication Innovation

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to (1) To determine the effect of service quality on customer satisfaction at the Agus Motor Workshop in Indramayu, West Java, (2) To determine the effect of price on customer satisfaction at the Agus Motor Workshop in Indramayu, West Java, (3) To determine the effect of service quality and price simultaneously on customer satisfaction at the Agus Motor Workshop in Indramayu, West Java. The research method used is a quantitative research type. The population in this study were customers who repaired motorbikes at the Agus Motor Workshop in Indramayu, West Java in 2022, which amounted to 7,989 customers, then from this population 99 samples were taken as respondents in this study. The data sources in the study are primary data through surveys, interviews, and questionnaires and secondary data in the form of library studies and documentation. The data analysis methods used in this study consisted of descriptive analysis, validity test, reliability test, normality test, multicollinearity test, autocorrelation test, heteroscedasticity test, and hypothesis test through multiple linear regression, correlation test, determination test, t test and f test. The results of this study are (1) There is a positive and significant influence between service quality and customer satisfaction at Agus Motor Workshop Indramayu West Java, this is evidenced by the simple linear regression equation Y = 3.169 + 0.488 (XI). (2) There is a positive and significant influence between price and customer satisfaction at Agus Motor Workshop Indramayu West Java, this can be evidenced by the simple linear regression equation Y = 4.020 + 0.592 X2. (3) Simultaneously there is a positive and significant influence between service quality and price on customer satisfaction at Agus Motor Workshop Indramayu West Java, this can be evidenced by the multiple linear regression equation Y = 1.340, 0, 281 X1 +0.339 X2. obtained the value of F or (108.779>3.091), this is also reinforced by the value - Sig 0.05 or (0.000 <0.05). Thus, Ho3 is rejected and Ha3 is accepted, this shows that there is a positive and significant influence simultaneously between Service Quality and Price simultaneously on Customer Satisfaction at Agus Motor Workshop Indramayu West Java  
Business Plan Cofee Shop Students with SWOT Analysis Fajri, Chotamul; Sairin; Suworo
IJESS International Journal of Education and Social Science Vol 5 No 1 (2024): VOL 5 NO 1 APRIL 2024
Publisher : INTERNATIONAL PENELITI EKONOMI, SOSIAL, DAN TEKNOLOGI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56371/ijess.v5i1.293

Abstract

The purpose of this study is to analyze the Business plan of the Santri Coffee Shop using the SWOT Analysis approach. And to find out the benefits of the existence of the Santri Coffee Shop in the Alwafi Boarding School environment. This study uses a qualitative method by conducting interviews, observations and documentation at the research location at the Santri Coffee Shop Alwafi Islamic Boarding School Pengasinan Depok. The analysis used SWOT Analysis, so that it can be used as an alternative to compile a Business Plan in business development at the Santri Coffee Shop Alwafi Islamic Boarding School Pengasinan Depok.Business in the current era is included in the more modern category combining all categories and places of business. For the culinary sector, in addition to high-end restaurants, there are also small-scale ones such as cafes and stalls. Seeing the opportunities and behavior of society in general, makes business actors engaged in the food and beverage sector glance at the coffee shop business, which focuses on the coffee sector by prioritizing a comfortable and homey atmosphere, both for workers and customers. With the current conditions, the presence of a coffee shop is considered the most appropriate for the lifestyle of urban communities. No exception for the santri environment, such as the one at the Al Wafi Islamic Boarding School Pengasinan Depok Islamic Boarding School. With the presence of Santripreneurs who are part of independent learning, the Coffee Shop is present in addition to teaching santri to be entrepreneurs, it is also a business opportunity that is usually a gathering place in the city, arranged according to the santri atmosphere by presenting a healthy coffee sensation in one of the canteen outlets of the Islamic boarding school.
PENGARUH KUALITAS PELAYANAN DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN DI MCDONALDS CISAUK SURADITA Wanda Septia Bachtiar; Suworo
Journal of Research and Publication Innovation Vol 3 No 1 (2025): JANUARI
Publisher : Journal of Research and Publication Innovation

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Abstract

This study aims to determine the effect of service quality and location on purchasing decisions at McDonald's Cisauk Suradita both partially and simultaneously. The method used is quantitative method with descriptive approach. while obtaining data is done by distributing questionnaires to 100 respondents. The results of the research on service quality have a significant effect on purchasing decisions partially, as evidenced by the regression equation Y = 3.723 + 0.826 X1., the correlation coefficient of 0.767 means that the two variables have a strong relationship. The determination value is 0.588 or 58.8% while the remaining 41.2% is influenced by other factors. Hypothesis testing obtained tcount> ttable or (11.820> 1.984) This is also reinforced by the value of ρ value < Sig.0.05 or (0.000 <0.05). Location has a significant effect on purchasing decisions partially as evidenced by the results of the regression equation Y = 6.675 + 0.731X2, the correlation coefficient of 0.669 means that the two variables have a very strong level of relationship. The determination value is 0.447 or 44.7% while the remaining 52.3% is influenced by other factors. Hypothesis testing obtained tcount> ttable value or (8.905> 1.984) This is also reinforced by the ρ value < Sig.0.05 or (0.000 < 0.05)]. The results of research on service quality and location simultaneously have a significant effect on purchasing decisions as evidenced by the results of the regression equation Y = 0.227 + 0.633 X1 + 0.277 X2. The correlation coefficient between the independent variable and the dependent variable is obtained at 0.787, meaning that it has a strong relationship. The simultaneous coefficient of determination is 0.620 or 62% while the remaining 38% is influenced by other factors. Simultaneous hypothesis testing obtained Fcount> Ftabel or (79.034> 2.700) This is also reinforced by the ρ value < Sig.0.05 or (0.000 < 0.05). Thus H0 is rejected and H3 is accepted. This means that there can be a significant effect simultaneously between service quality and location on purchasing decision interest.
WORKSHOP PENULISAN COPYWRITING DAN BERITA DI PESANTREN ALWAFI ISLAMIC BOARDING SCHOOL DEPOK Mawardi, Syamsi; Tarwijo; Suworo
Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Vol 5 No 3 (2024): Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/abdilaksana.v5i3.43684

Abstract

Dalam era informasi dan komunikasi yang semakin berkembang pesat seperti sekarang ini, keterampilan menulis menjadi salah satu kompetensi yang sangat penting untuk dimiliki. Tidak hanya untuk kepentingan pribadi, tetapi juga untuk keperluan profesional, keterampilan menulis yang baik sangatlah berharga. Terutama bagi para pelaku bisnis dan media, kemampuan menulis copywriting dan berita menjadi kunci kesuksesan dalam mencapai tujuan komunikasi mereka. Tujuan dilakukan kegiatan Pengabdian Kepada Masyarakat adalah untuk untuk memberikan pelatihan dan pembekalan keterampilan menulis kepada para santri. Dengan menghadirkan tenaga pengajar yang berpengalaman dalam bidang manajemen dan komunikasi, pengajar dapat memberikan pembelajaran yang bermanfaat dan relevan bagi para peserta. Selain itu, kegiatan ini juga bertujuan untuk memotivasi dan menginspirasi para peserta untuk terus mengembangkan bakat dan minat mereka dalam dunia tulis-menulis. Metode kegiatan pengabdian dilakukan dengan cara memaparkan materi yang dilanjutkan dengan diskusi dengan peserta workshop. Dalam pelaksanaannya, selain teori dan pengetahuan dasar, para peserta juga diajak untuk berlatih langsung dalam menulis copywriting dan berita.  Peserta diberikan tantangan-tantangan menulis yang harus diselesaikan dalam waktu yang ditentukan, sehingga dapat mengasah kemampuan mereka dalam menulis dengan cepat dan efektif. Selain itu, terdapat sesi diskusi dan feedback langsung dari para pembimbing, sehingga para peserta dapat memperbaiki karya tulis mereka dan meningkatkan kualitasnya. Kegiatan ini dilakukan di Pesantren Alwafi Islamic Boarding School Depok selama tiga hari, Kamis – Sabtu, 02 – 04 Mei  2024. Terselenggaranya kegiatan ini memberikan tambahan ilmu pengetahuan mendalam mengenai teknik-teknik copywriting yang efektif untuk pemasaran serta prinsip-prinsip dasar dalam penulisan berita yang akurat dan objektif.
Co-Authors Fajri, Chotamul Hadi, Wildan Mawardi, Syamsi Sairin Tarwijo Wanda Septia Bachtiar