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Journal : Journal of Bussines Management Basic

The Effect of Work Motivation on Employee Performance (Empirical Study of CV. Ayna Factory Sumedang and CV. Seven Brave Sumedang) Ratnasari, Shofia Annisa; Aini, Alifah Nur; Windiani, Elis
Journal of Bussines Management Basic Vol 6 No 1 (2024): Journal of bussines management
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33481/jobm.v6i1.1344

Abstract

This study entitled the effect of work motivation on employee performance (empirical study of CV. Ayna Factory Sumedang and CV. Seven Brave Sumedang). The problem of these two companies is the lack of optimization in improving employee performance. This study aims to determine the effect of work motivation on employee performance at CV. Ayna Factory Sumedang and the effect of work motivation on employee performance at CV. Seven Brave Sumedang. This study uses quantitative methods with a survey approach, documentation, data collection techniques, namely by observation and questionnaires. Sampling was carried out by saturated sampling with a total of 54 respondents from CV. Ayna Factory Sumedang and 44 respondents from CV. Seven Brave Sumedang. The data analysis technique uses simple linear regression analysis, correlation test, correlation coefficient, determination coefficient and t test with data processing using the Statistical Product and Service Solution (SPSS) version 25. The results of the discussion of the coefficient of determination test (R Square) show that the effect of work motivation on employee performance at CV. Ayna Factory Sumedang of 67.9% and the influence of work motivation on employee performance at CV. Seven Brave Sumedang is 23.7%, and the rest is influenced by other factors such as leadership, awards, structure, job design, resources, work environment, and others that are not discussed in this study. The results of the t test show that work motivation has a positive and significant effect on employee performance at CV. Ayna Factory Sumedang. And also work motivation has a positive and significant effect on employee performance at CV. Seven Brave Sumedang
The Effect of Service Quality on Customer Satisfaction At CV. Gumilar Putra Sumedang Kurniasih, Nining; Hasanah, Rika Lutfiana Nur; Ratnasari, Shofia Annisa; Aliyah, Nur Asypah; Herdiansyah, Rahmat
Journal of Bussines Management Basic Vol 7 No 1 (2025): Journal of bussines management
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to find out the quality of service and customer satisfaction at CV. Gumilar Putra, as well as to determine the effect of service quality on customer satisfaction at CV. Gumilar Putra. The problem in this research is the decreasing number of CV customers. Gumilar Putra in 2023. This research uses quantitative methods. The sampling technique used in this research was incidental sampling with a total sample of 230 respondents. The data collection techniques used are interviews, questionnaires and observation. Statistical testing in this research used IBM SPSS for Windows 25 software. Data analysis used was normality test, heteroscedasticity test, autocorrelation test, simple linear regression analysis, Pearson correlation coefficient analysis, coefficient of determination analysis and hypothesis testing. The research results show that the implementation of service quality has good criteria with a total score of 14,193. Meanwhile, customer satisfaction has good criteria with a total score of 8,696. The magnitude of the influence of service quality on customer satisfaction is 37.4%, while the rest is influenced by other variables. Based on the hypothesis results, tcount > ttable (4.662 > 1.651564) is obtained, which means that the influence of service quality has a positive and significant effect on customer satisfaction.