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All Journal Jurnal Teknologi dan Manajemen Abdimas Indonesian Journal
Hafizh, Muhammad Abdul
Unknown Affiliation
Religion Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Social Sciences

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Strategy for Strengthening the Beringin Village Community Through the Implementation of the Multidimensional KKN Program Sakinah, Gita; Hafizh, Muhammad Abdul; Hutauruk, Sayyidah Marwa; Afriani, Widya; Widya, Syipa Arista; Sriani, Sriani
Abdimas Indonesian Journal Vol. 5 No. 2 (2025)
Publisher : Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/aij.v5i2.978

Abstract

he Community Service Program (KKN) is increasingly positioned as a strategic service-learning model for community empowerment and the achievement of the Sustainable Development Goals (SDGs) at the village level. Through a collaborative and sustainable approach, service-learning integrates education, community service, and measurable impacts across social, economic, environmental, and civic dimensions. This study describes the multidimensional implementation of KKN in Beringin Village, which included social education, economic empowerment (dishwashing soap training and the introduction of branding and marketing for MSMEs), environmental programs, strengthening religious moderation and youth engagement, as well as support for digital village data governance and activity documentation. A descriptive-participatory method was applied through observation, focus group discussions, demonstrations, and field documentation. Initial findings indicate improvements in literacy regarding bullying prevention in partner schools, enhanced basic entrepreneurial skills among household and MSME actors, and the adoption of environmentally friendly practices through biopore infiltration holes for organic waste management and water conservation. These findings are consistent with studies published in SINTA journals, which highlight the effectiveness of branding training and biopore adoption. From a governance perspective, the thematic KKN model serves as a platform for student–citizen collaboration and strengthening village networks. This article formulates a replication strategy involving village asset mapping, designing an integrated service-learning curriculum, applying simple and realistic impact measurements, and planning sustainability beyond the KKN period.
Advertising Strategy in Oligopoly Market Competition using Game Theory Approach Hafizh, Muhammad Abdul; Widodo, Erwin
Jurnal Teknologi dan Manajemen Vol 7, No 1 (2026): January (In Progress)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat ITATS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31284/j.jtm.2026.v7i1.7252

Abstract

In oligopoly markets characterized by homogeneous products, producer competition engenders intense rivalry. To prevail over the market, producers employ diverse strategies to boost sales of their respective products, with advertising being a prominent tactic. This strategy aims to augment market awareness of their offerings. This study aims to examine the competitive conduct of producers in oligopoly markets through the lens of game theory. The decision-making scheme under consideration is based on Stackelberg, wherein the leader determines the initial strategy, which the follower then matches. The results of this study indicate that large companies exhibit greater resilience in maintaining their market share compared to small companies. Predatory advertising strategies are found to be effective for companies with large market shares in keeping market dominance. However, for companies with smaller market shares, the adoption of cooperative advertising strategies is recommended to enhance product image without the risk of excessive advertising expenditures
Co-Authors Afriani, Widya Erwin Widodo Hutauruk, Sayyidah Marwa Sakinah, Gita Widya, Syipa Arista