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All Journal Pedagogi : Jurnal Penelitian Pendidikan Jurnal Pengabdian Kepada Masyarakat (Indonesian Journal of Community Engagement) EKONOMIS : Journal of Economics and Business PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat International Journal of Economics Development Research (IJEDR) Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Ekonomi Journal of Marketing Innovation Asia Pacific Journal of Management and Education Journal of Organizational and Human Resource Development Strategies
Bahri, Khoirun Nisa
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Sustainable and Quality Tourism Training for the Local Community of Braga Tourism Village Baswarani, Delfta Tunjung; Desmantyo, Pandu Sapto; Bahri, Khoirun Nisa; Wibawa, Rizka Nala
Jurnal Pengabdian kepada Masyarakat (Indonesian Journal of Community Engagement) Vol 10, No 3 (2024): September
Publisher : Direktorat Pengabdian kepada Masyarakat Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jpkm.91036

Abstract

The readiness and participation of the community in balancing their area to become a destination with quality tourism is needed. Therefore, community empowerment is needed, which aims to harmonize the existing strategic plan for the community living in Braga Tourism Village, which requires readiness and participation in its development because the community lives around an area with historical and cultural tourism potential, which of course needs to be preserved and utilized by applicable laws. The community needs to identify the potential and implement suitable programs based on the concept and applicable laws. With this provision, it was hoped that community-based tourism efforts would support the existence of areas with potential cultural and historical attractions and promote quality tourism. This community service program aims to provide material on the concept of quality tourism and sustainable tourism. This program aimed to maximize the potential of the cultural history tourist attraction of Braga Tourism Village, which then targets the community to understand and apply the material that has been given in the training. The activity method is in the form of exposure to quality and sustainable tourism material to maximize existing potential. This program was divided into three parts: planning and preparation, implementation, monitoring, and evaluation. This training program was well executed because the community had better post-test score results compared to the pretest. However, they still need to learn more about the positive impact of tourism on the environment and its application in the community, especially businesses that support tourism.
Improving Purchasing Decisions for MSME's Fashion Products: The Role of E-Personal Branding and Social Media Usage Bahri, Khoirun Nisa; Rozak , Abdul; Herdiansyah, Yeyep Septian; Widyasari, Raisa Ayu
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 6 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i6.5625

Abstract

Indonesia is a country with a very large population with very tempting market potential. The Indonesian fashion industry is in second place as a sub-sector of the creative industry which contributes to increasing the growth of the creative economy in Indonesia. Indonesia's large population is an easy target for business people. The majority of Indonesia's population is Muslim, so it is not surprising that many business people are targeting Muslim communities in Indonesia as their target market. One of the markets with the highest growth in the creative economy sector is the fashion industry, especially Muslim fashion. MSMEs (Micro, Small and Medium Enterprises) are institutions that have the ability to create jobs, distribute income, alleviate people from poverty and play a role in economic growth. In Indonesia, MSMEs have a proportion of more than 90% of the total number of business actors in this country with a workforce of 51.7% to 97.2%. This shows that MSMEs contribute greatly to economic growth in Indonesia. Therefore, further development and research regarding MSMEs in Indonesia is very necessary. Problems that often arise in developing MSME businesses in Indonesia are limited capital and lack of expertise in using digital technology. The use of social media and e-personal branding can be a solution to the problems faced. The aim of this research is to increase purchasing decisions for Muslimah Fashion MSME products through the use of social media and e-personal branding.
Will Transformational Leadership Style Increase Organizational Performance in MSMEs? A Systematic Literature Review Bahri, Khoirun Nisa; Gaffar, Vanessa; Wibowo, Lili Adi; Dirgantari, Puspo Dewi; Rofaida, Rofi
Journal of Organizational and Human Resource Development Strategies Vol. 2 No. 01 (2025): Journal of Organizational and Human Resource Development Strategies
Publisher : The Indonesian Institute of Science and Technology Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56741/ohds.v2i01.965

Abstract

To achieve MSME innovation and performance, leadership is crucial. Burns's divided leadership into transformational and transactional styles is one of the key theories of leadership. The purpose of this essay is to pinpoint the best leadership philosophies for enhancing SME organizational performance. This study included a methodical review of the literature. According to the study's findings, transformational leadership is thought to enhance organizational performance in SMEs. Contrarily, there is little evidence that the transactional leadership style improves organizational performance in SMEs. In conclusion, transformational leadership is more crucial than transactional leadership for enhancing MSME performance. These findings help MSME executives develop transformational leadership, which is focused on the charisma of the leader.
Pelatihan dan Pendampingan Penyusunan Laporan Keuangan Berbasis Syariah pada Pelaku UMKM Binaan KADIN Kota Bandung: Training and Assistance on the Preparation of Sharia-Based Financial Statements for MSMEs Under the Guidance of KADIN Bandung City Rozak, Abdul; Minhajuddin, Minhajuddin; Bahri, Khoirun Nisa; Wendiyana, Dhenahi Jerfiani; Damayanti, Rindu
PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 9 No. 12 (2024): PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/pengabdianmu.v9i12.8445

Abstract

Challenges in financial management, such as the lack of understanding of financial statements, have become a major obstacle to the growth of Micro, Small, and Medium Enterprises (MSMEs). Most MSME actors do not yet grasp the importance of preparing financial statements by Sharia accounting standards, resulting in financial statements that are often made haphazardly without following proper accounting principles. This Community Service Program aims to enhance the capacity of MSMEs under the guidance of the Chamber of Commerce and Industry (KADIN) Bandung in preparing Sharia-based financial statements. The focus of the training includes the introduction of basic Sharia accounting principles, recording transactions in line with Sharia contracts, and preparing financial reports such as income statements, balance sheets, and cash flow statements. Technical assistance is also provided directly to help MSMEs overcome difficulties in implementing a Sharia-based financial system. Survey results indicate that more than 70 percent of MSMEs in Bandung are interested in learning how to prepare Sharia-based financial statements, although they still face challenges in applying the correct methods. This program is expected to offer practical solutions for MSMEs to properly and accurately prepare financial statements by Sharia accounting standards. Moreover, the initiative aims to help MSMEs gain broader access to various Sharia financing institutions and enhance their competitiveness in the era of free trade.
SOSIAL KONSTRUKTIVISME DALAM MEDIA SOSIAL TIKTOK UNTUK TUJUAN PENGAJARAN DAN PEMBELAJARAN Mustikasari, Ati; Amelia, Emi; Bahri, Khoirun Nisa; Syamfithriani, Tri Septiar; Budiwati, Neti
Pedagogi Vol 10 No 2 (2023)
Publisher : UNIKU PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/pedagogi.v10i2.7913

Abstract

Sistem pembelajaran abad 21 menekankan pada peran aktif peserta didik, yang dianggap sebagai pelaku utama dalam proses pembelajaran. Salah satu teknologi yang relevan dalam konteks ini adalah media sosial TikTok. Media sosial memiliki fitur yang mempermudah proses pembelajaran dan interaksi antara dosen dan peserta didik. Penggunaan media sosial  TikTok, sebagai media pembelajaran memiliki dampak besar pada proses dan hasil pembelajaran, terutama bagi generasi Z yang terbiasa dengan media sosial. Penggunaan media sosial ini sejalan dengan upaya P21 dalam mengembangkan keterampilan berpikir kritis, berpikir kreatif, komunikasi, dan kolaborasi. TikTok menjadi platform yang populer dengan lebih dari 500 juta unduhan dan memiliki banyak pengguna di Indonesia. Penggunaan TikTok dalam pembelajaran generasi Z di abad ke-21 terkait dengan literasi digital dan penggunaan media sosial. Dalam konteks ini, konstruktivisme sosial menjadi landasan teori yang relevan. Konstruktivisme sosial menekankan peran interaksi sosial, kolaborasi, dan partisipasi aktif dalam pembentukan pengetahuan. Penelitian ini bertujuan untuk mengkaji penggunaan TikTok sebagai alat komunikasi antara dosen dan mahasiswa di luar sesi kelas. Metode penelitian yang digunakan adalah metode kualitatif dengan pengumpulan data melalui observasi lapangan, wawancara, studi kasus, dan analisis konten. Sampel penelitian terdiri dari 60 mahasiswa Prodi Sistem Informasi FKOM-UNIKU yang mengambil mata kuliah Literasi Teknologi. Hasil penelitian diharapkan dapat mengungkap pengembangan konstruksi sosial mahasiswa melalui penggunaan TikTok dalam pembelajaran, serta efektivitas TikTok sebagai media alternatif untuk konsultasi materi dan tugas mahasiswa. Penggunaan TikTok dalam pendidikan dapat menciptakan pengalaman pembelajaran yang menarik, kolaboratif, dan relevan dengan kehidupan mahasiswa saat ini.
Social Media User Perception on Communication Types: Comparing One-Two Way of Communicating Brand Gunawan, Arie Indra; Monoarfa, Hilda; Hendrayati, Heny; Bahri, Khoirun Nisa; Rahayu, Agus; Huda, Miftakul
Journal of Marketing Innovation (JMI) Vol. 3 No. 1 (2023)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jmi.v3i1.59

Abstract

Social media is a communication medium expected to create brand satisfaction and trust. If we attempt to classify communication patterns and intensity on Instagram media, there are one- and two-way communication patterns. Some posts do not require confirmation, and the goal is not to create a conversation between the messenger and the audience. This condition creates a knowledge gap in marketing communications that need to be known empirically. This research was conducted with a quantitative approach - descriptive statistics. Research data was collected by distributing questionnaires through communication and sending messages to Instagram accounts. 249 data are obtained and analyzed using Warp-PLS. The research findings show that one-way communication patterns are more effective in creating brand trust. The audience considers information conveyed in this pattern more effective and valid because they are not distracted by multi-respondent conversations, which often extend from information topics. This study has implications for theoretical contributions to creating brand satisfaction and trust and for the company's communication strategy to deliver brand communications to the audience. Also, companies can vary their communication patterns on social media, especially Instagram, from the audience that continues to respond (further conversations occur).
The Influence of Instagram, Brand Image, and Price on Online Purchase Decisions Bahri, Khoirun Nisa; Komaladewi, Rita
Asia Pacific Journal of Management and Education (APJME) Vol 6, No 1 (2023): March 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v6i1.1654

Abstract

This paper aimed to examine the impact of social media Instagram, brand image, and price on online purchasing decisions on SME customers. The sample size in this study was 100 respondents from Atthahirah Clothing's customers. Structural Equational Modeling (SEM) with SmartPLS 3.0 program was used as the analysis technique. The results show that the use of Instagram has no significant effect on online purchasing decision, also consumers do not consider brand image when they make online purchasing decisions. Meanwhile, price positively affects online purchasing decisions. In conclusion, the biggest motivation for Atthahirah consumers in making online purchasing decisions is price. Therefore, pricing is important in determining online purchasing decisions for hijab fashion SMEs consumers.
Halal Awareness, Brand Image, and Low Price Strategies on Purchasing Decisions for Food and Beverage Products Bahri, Khoirun Nisa; Novianto, Untung; Rozak, Abdul; Gaffar, Vanessa; Wibowo, Lili Adi; Dirgantari, Puspo Dewi; Azzahra, Fanny Fatimah
Ekonomis: Journal of Economics and Business Vol 9, No 1 (2025): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v9i1.2010

Abstract

This study aims to determine the influence of halal awareness, brand image, and low price strategy on purchasing decisions for food and beverage products among Muslim communities in Indonesia. This research is quantitative research using a survey method for Mixue customers in West Java.Data processing uses SEM (Structural Equation Model). Data was distributed to 100 rerespondents in West Java. The results of this study conclude that the variables of Halal Awareness and Low Price Strategy have an effect on the Brand Image of Mixue products. The variables of Halal Awareness and Low Price Strategy have an effect on the purchasing decision of Mixue products. This means that the Brand Image variable can affect Halal Awareness and Low Price Strategy on the purchasing decision of Mixue products.
OPTIMALISASI BRANDING DAN SOCIAL MEDIA INSTAGRAM DALAM RANGKA MENUNJANG KEWIRAUSAHAAN MANDIRI PADA PRODUK KOPI CASCARA COFFEE KEUN Bahri, Khoirun Nisa; Banurea, Nduma Naomi
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2024): Volume 5 No 1 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i1.25459

Abstract

Indonesia merupakan negara yang kaya akan sumber daya alamnya. Salah satu sumber daya alam yang memiliki peluang besar dalam pengembangan industri yaitu kopi. Industri kopi memiliki pasar yang besar dan juga didukung dengan potensi bahan baku yang berlimpah. Indonesia adalah negara produsen biji kopi terbesar keempat di dunia setelah Brasil, Vietnam dan Kolombia dengan produksi rata-rata sekitar 700 ribu ton per tahun atau sekitar 9% dari produksi kopi dunia. Melalui perkembangan tersebut, Indonesia yang awalnya dikenal sebagai produsen kopi, perlahan berkembang menjadi negara konsumen kopi. Bahkan, industri pengolahan kopi nasional tidak hanya menjadi pemain utama di pasar domestik, tetapi juga telah merambah sebagai pemain global. Semakin meningkatnya permintaan akan kopi di Indonesia, semakin meningkat pula produksi kopi di Indonesia. Semakin banyaknya produksi kopi, semakin meningkat pula limbah dari kopi menjadi tinggi. Limbah kopi memiliki potensi jika diolah kembali menjadi sebuah produk dapat memiliki nilai ekonomi yang cukup tinggi. Coffee Keun merupakan UMKM yang memproduksi produk olahan kopi dan juga limbah kopi berupa minuman yang diberi nama Kopi Cascara. Coffee Keun terbilang baru dalam bisnis minuman kopi oleh karena itu banyak terdapat kekurangan dalam hal branding maupun strategi pemasarannya. Kegiatan ini bertujuan untuk meningkatkan kemampuan kewirausahaan pada UMKM Coffee Keun agar dapat bersaing dalam pasar dan dapat mengembangkan produknya secara terus menerus.
Implementation of Experiential Marketing in an Effort to Increase Tourists' Visiting Decisions at the Cimincul Springs Camping Ground Tourist Attraction, Subang Regency Novianto, Untung; Bahri, Khoirun Nisa; Jannah, Siti Alif Betha Nur
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The aim of this research is to find out how the implementation of Experiential marketing can improve tourists' visiting decisions. The method used in this research uses a qualitative method. The respondents used in this research were 4 tourists and managers using random sampling. The government's plan, based on the strategic plan of the Ministry of Tourism and Creative Economy, initiates how to revive the tourism sector after the Covid-19 pandemic and revive the community's economy through the tourism sector. The Ministry of Tourism and Creative Economy has a strategy to develop a tourist destination that prioritizes positive value for tourists, so that it can contribute to exploring existing potential. in their respective places or explore their own potential which can be collaborated with this tourism sector. One of them is the establishment of a Camping Ground, which is how the management can provide a positive experience for tourists. After this Camping Ground became increasingly well known and had a positive image, indirectly the management and the community could directly enjoy the results. Based on the description above, research was conducted regarding the Implementation of Experiential Marketing in an Effort to Increase Tourists' Visiting Decisions at the Cimincul Springs Camping Ground Tourist Attraction, Subang Regency. The method used in this research is qualitative, with interview, observation and documentation methods. The number of resource persons in this research was 4 resource persons consisting of management and tourists at the Mata Air Cimincul Camping Ground. The results of this research show that the implementation of Experiential Marketing has contributed to increasing tourists' visiting decisions, with more and more tourists visiting the Cimincul Subang Springs Camping Ground.
Co-Authors Abdul Rozak Agus Rahayu Amelia, Emi Andini, Sari Syifa Arie Indra Gunawan Ati Mustikasari Azzahra, Fanny Fatimah Banurea, Nduma Naomi Damayanti, Rindu Delfta Tunjung Baswarani Desmantyo, Pandu Sapto Heny Hendrayati Herdiansyah, Yeyep Septian Heri Kurniawan, Heri Huda, Miftakul Jannah, Siti Alif Betha Nur Komaladewi, Rita Lili Adi Wibowo Minhajuddin, Minhajuddin Monoarfa, Hilda Neti Budiwati Novianto, Untung Puspo Dewi Dirgantari Rofi Rofaida Rozak , Abdul Syamfithriani, Tri Septiar Vanessa Gaffar Wendiyana, Dhenahi Jerfiani Wibawa, Rizka Nala Widyasari, Raisa Ayu