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Sustainable and Quality Tourism Training for the Local Community of Braga Tourism Village Baswarani, Delfta Tunjung; Desmantyo, Pandu Sapto; Bahri, Khoirun Nisa; Wibawa, Rizka Nala
Jurnal Pengabdian kepada Masyarakat (Indonesian Journal of Community Engagement) Vol 10, No 3 (2024): September
Publisher : Direktorat Pengabdian kepada Masyarakat Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jpkm.91036

Abstract

The readiness and participation of the community in balancing their area to become a destination with quality tourism is needed. Therefore, community empowerment is needed, which aims to harmonize the existing strategic plan for the community living in Braga Tourism Village, which requires readiness and participation in its development because the community lives around an area with historical and cultural tourism potential, which of course needs to be preserved and utilized by applicable laws. The community needs to identify the potential and implement suitable programs based on the concept and applicable laws. With this provision, it was hoped that community-based tourism efforts would support the existence of areas with potential cultural and historical attractions and promote quality tourism. This community service program aims to provide material on the concept of quality tourism and sustainable tourism. This program aimed to maximize the potential of the cultural history tourist attraction of Braga Tourism Village, which then targets the community to understand and apply the material that has been given in the training. The activity method is in the form of exposure to quality and sustainable tourism material to maximize existing potential. This program was divided into three parts: planning and preparation, implementation, monitoring, and evaluation. This training program was well executed because the community had better post-test score results compared to the pretest. However, they still need to learn more about the positive impact of tourism on the environment and its application in the community, especially businesses that support tourism.
Improving Purchasing Decisions for MSME's Fashion Products: The Role of E-Personal Branding and Social Media Usage Bahri, Khoirun Nisa; Rozak , Abdul; Herdiansyah, Yeyep Septian; Widyasari, Raisa Ayu
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 6 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i6.5625

Abstract

Indonesia is a country with a very large population with very tempting market potential. The Indonesian fashion industry is in second place as a sub-sector of the creative industry which contributes to increasing the growth of the creative economy in Indonesia. Indonesia's large population is an easy target for business people. The majority of Indonesia's population is Muslim, so it is not surprising that many business people are targeting Muslim communities in Indonesia as their target market. One of the markets with the highest growth in the creative economy sector is the fashion industry, especially Muslim fashion. MSMEs (Micro, Small and Medium Enterprises) are institutions that have the ability to create jobs, distribute income, alleviate people from poverty and play a role in economic growth. In Indonesia, MSMEs have a proportion of more than 90% of the total number of business actors in this country with a workforce of 51.7% to 97.2%. This shows that MSMEs contribute greatly to economic growth in Indonesia. Therefore, further development and research regarding MSMEs in Indonesia is very necessary. Problems that often arise in developing MSME businesses in Indonesia are limited capital and lack of expertise in using digital technology. The use of social media and e-personal branding can be a solution to the problems faced. The aim of this research is to increase purchasing decisions for Muslimah Fashion MSME products through the use of social media and e-personal branding.
Will Transformational Leadership Style Increase Organizational Performance in MSMEs? A Systematic Literature Review Bahri, Khoirun Nisa; Gaffar, Vanessa; Wibowo, Lili Adi; Dirgantari, Puspo Dewi; Rofaida, Rofi
Journal of Organizational and Human Resource Development Strategies Vol. 2 No. 01 (2025): Journal of Organizational and Human Resource Development Strategies
Publisher : The Indonesian Institute of Science and Technology Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56741/ohds.v2i01.965

Abstract

To achieve MSME innovation and performance, leadership is crucial. Burns's divided leadership into transformational and transactional styles is one of the key theories of leadership. The purpose of this essay is to pinpoint the best leadership philosophies for enhancing SME organizational performance. This study included a methodical review of the literature. According to the study's findings, transformational leadership is thought to enhance organizational performance in SMEs. Contrarily, there is little evidence that the transactional leadership style improves organizational performance in SMEs. In conclusion, transformational leadership is more crucial than transactional leadership for enhancing MSME performance. These findings help MSME executives develop transformational leadership, which is focused on the charisma of the leader.