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All Journal Journal of the Community Development in Asia
Chaurasiya, Rupali
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Humanities

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Users’ Perception on Their Experience with FamPay Pandey, Rudresh; Rao, K.S.; Chaurasiya, Rupali; Upadhayay, Nishant; Hongekar, Sairaj; Massand, Ajay; binti Mohd Daud, Sofea Zafiera; Kee, Daisy Mui Hung; Binti Mohamed Nazir, Nurin Jasmin; Binti Mohamed Harun, Nurathirah; Thevan, Parvina A/P Sangelee
Journal of The Community Development in Asia Vol 4, No 1 (2021): January 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v4i1.997

Abstract

The objective of this paper is to determine customer satisfaction with FamPay. Since marketing strategies are positively associated with customer satisfaction, organizations need to design customer-value driven marketing strategies to satisfy customer’s needs. Thus, several organizations, such as FamPay, have moved away from mass marketing and toward target marketing. The study used a quantitative method with questionnaires to collect data from respondents. The findings indicated that marketing strategies have impact on the customer satisfaction.
Co-Authors Binti Mohamed Harun, Nurathirah Binti Mohamed Nazir, Nurin Jasmin binti Mohd Daud, Sofea Zafiera Hongekar, Sairaj Kee, Daisy Mui Hung Massand, Ajay Pandey, Rudresh Rao, K.S. Thevan, Parvina A/P Sangelee Upadhayay, Nishant