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All Journal International Journal of Tourism and Hospitality in Asia Pasific Journal of the Community Development in Asia
Rao, K.S.
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Humanities

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A Case Study of Consumer Satisfaction of Kentucky Fried Chicken Pandey, Rudresh; Rao, K.S.; Er, Cha Ching; Kee, Daisy Mui Hung; Chua, Wan Jun; Hon, Hui Shan; Tan, Chong Yi; Tayal, Sakshi; Sariya, Sariya; Narendath, P.
International Journal of Tourism and Hospitality in Asia Pasific Vol 4, No 2 (2021): June 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (335.51 KB) | DOI: 10.32535/ijthap.v4i2.1060

Abstract

The purpose of this study is to examine consumer satisfaction towards Kentucky Fried Chicken Corporation (KFC). This paper is presenting what are the factors influencing consumer satisfaction. KFC is known as one of the most popular fast-food chains around the world. The findings indicate that the services and products of KFC give a big impact on consumer satisfaction and thus most of the consumers are satisfied with the current services and KFC products.
A Case Study of Consumer Satisfaction of Kentucky Fried Chicken Pandey, Rudresh; Rao, K.S.; Er, Cha Ching; Kee, Daisy Mui Hung; Chua, Wan Jun; Hon, Hui Shan; Tan, Chong Yi; Tayal, Sakshi; Sariya, Sariya; Narendath, P.
International Journal of Tourism and Hospitality in Asia Pasific Vol 4, No 2 (2021): June 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v4i2.1060

Abstract

The purpose of this study is to examine consumer satisfaction towards Kentucky Fried Chicken Corporation (KFC). This paper is presenting what are the factors influencing consumer satisfaction. KFC is known as one of the most popular fast-food chains around the world. The findings indicate that the services and products of KFC give a big impact on consumer satisfaction and thus most of the consumers are satisfied with the current services and KFC products.
Users’ Perception on Their Experience with FamPay Pandey, Rudresh; Rao, K.S.; Chaurasiya, Rupali; Upadhayay, Nishant; Hongekar, Sairaj; Massand, Ajay; binti Mohd Daud, Sofea Zafiera; Kee, Daisy Mui Hung; Binti Mohamed Nazir, Nurin Jasmin; Binti Mohamed Harun, Nurathirah; Thevan, Parvina A/P Sangelee
Journal of The Community Development in Asia Vol 4, No 1 (2021): January 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v4i1.997

Abstract

The objective of this paper is to determine customer satisfaction with FamPay. Since marketing strategies are positively associated with customer satisfaction, organizations need to design customer-value driven marketing strategies to satisfy customer’s needs. Thus, several organizations, such as FamPay, have moved away from mass marketing and toward target marketing. The study used a quantitative method with questionnaires to collect data from respondents. The findings indicated that marketing strategies have impact on the customer satisfaction.
Co-Authors Binti Mohamed Harun, Nurathirah Binti Mohamed Nazir, Nurin Jasmin binti Mohd Daud, Sofea Zafiera Chaurasiya, Rupali Chua, Wan Jun Er, Cha Ching Hon, Hui Shan Hongekar, Sairaj Kee, Daisy Mui Hung Massand, Ajay Narendath, P. Pandey, Rudresh Sariya, Sariya Tan, Chong Yi Tayal, Sakshi Thevan, Parvina A/P Sangelee Upadhayay, Nishant