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All Journal Journal of the Community Development in Asia
Kurniawan, Olivia
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Humanities

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Becoming an International Brand: A Case Study of Starbucks Azriuddin, Muhammad; Kee, Daisy Mui Hung; Hafizzudin, Muhammad; Fitri, Muhamad; Zakwan, Muhammad Afiq; AlSanousi, Dalal; Kelpia, Aman; Kurniawan, Olivia
Journal of The Community Development in Asia Vol 3, No 1 (2020): Journal of The Community Development in Asia (JCDA)
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (280.616 KB) | DOI: 10.32535/jcda.v3i1.706

Abstract

This paper aims to investigate how Starbucks becomes the best coffee shop worldwide and how the organization overcomes its challenges and succeed to become an international brand. Starbucks is a popular coffee restaurant from the beginning but has just become a famous brand worldwide. Starbucks has over 20,000 stores in 62 countries around the world. In 1971 Starbucks opened its first store in Seattle’s Pike Place Market. Howard Schultz joins Starbucks as a director of Retail Operations and Marketing. Starbucks focuses on its mission “Inspire and nurture the human spirit-one person, one cup, and one neighbourhood at a time. Starbucks provides a variety of drinks from hot to cold, and foods. The most famous beverage is Frappuccino® Blended Beverages. Starbucks makes a beverage menu depending on the customer's request to meet their satisfaction. Starbucks emphasizes on high-quality service from the store environment to the work environment. Starbucks promotes its products through mass media such as advertising at the television, social media, billboards, and coupon card. The paper concludes with some recommendation.
Becoming an International Brand: A Case Study of Starbucks Azriuddin, Muhammad; Kee, Daisy Mui Hung; Hafizzudin, Muhammad; Fitri, Muhamad; Zakwan, Muhammad Afiq; AlSanousi, Dalal; Kelpia, Aman; Kurniawan, Olivia
Journal of The Community Development in Asia Vol 3, No 1 (2020): January 2020
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v3i1.706

Abstract

This paper aims to investigate how Starbucks becomes the best coffee shop worldwide and how the organization overcomes its challenges and succeed to become an international brand. Starbucks is a popular coffee restaurant from the beginning but has just become a famous brand worldwide. Starbucks has over 20,000 stores in 62 countries around the world. In 1971 Starbucks opened its first store in Seattle’s Pike Place Market. Howard Schultz joins Starbucks as a director of Retail Operations and Marketing. Starbucks focuses on its mission “Inspire and nurture the human spirit-one person, one cup, and one neighbourhood at a time. Starbucks provides a variety of drinks from hot to cold, and foods. The most famous beverage is Frappuccino® Blended Beverages. Starbucks makes a beverage menu depending on the customer's request to meet their satisfaction. Starbucks emphasizes on high-quality service from the store environment to the work environment. Starbucks promotes its products through mass media such as advertising at the television, social media, billboards, and coupon card. The paper concludes with some recommendation.
Analysis of UD. GAJAH MAS and the Export Process Ramadhan B, Bima; Wijaya, Andre; Kurniawan, Olivia; Stephani, Stephani
Journal of The Community Development in Asia Vol 1, No 3 (2018): September 2018
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v1i3.338

Abstract

This paper discusses the analysis of UD. GAJAH MAS and the export process. UD GAJAH MAS itself is a company that produces cotton seed oil. The scarcity of this product is the company's advantage to be able to penetrate the international market. This paper aims to analyze the company's export process and analyze the scarcity of cotton seed oil products which are rarely produced by competing companies. The analytical method that we use is by directly interviewing the owner of the company. We use SWOT analysis to know the strengths and weaknesses of UD. GAJAH MAS. Thus market forces and the company's market weakness will be seen. Then combined with the international market potential to find out the export activities carried out by the UD company. ELEPHANT MAS. From the results of the research we conducted, it was underlined the scarcity of kapok seed oil products which are still experienced in other countries, such as Korea, America and even Europe. With the scarcity of cotton seed oil products have an impact on the high demand from abroad, which requires UD. GAJAH MAS conducts export activities abroad. The conclusion is that with the scarcity of companies that make cotton seed oil products have a positive impact on UD. GAJAH MAS sales, because with the high demand for foreign markets, the company has carried out the export process, and we also analyze the terms and conditions when exporting overseas. Then also learn about the estimated budgeted costs for exporting to various countries.
Co-Authors AlSanousi, Dalal Azriuddin, Muhammad Hafizzudin, Muhammad Kee, Daisy Mui Hung Kelpia, Aman Muhamad Fitri Ramadhan B, Bima Stephani, Stephani Wijaya, Andre Zakwan, Muhammad Afiq