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All Journal Journal of the Community Development in Asia Asia Pacific Journal of Management and Education
Crasto, Sheryl George
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Humanities Education Languange, Linguistic, Communication & Media Other

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Journal : journal of the community development in asia

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Product innovation by Adidas Group through Sustainability Crasto, Sheryl George; Kee, Daisy Mui Hung; Huan, Alyssia The Yi; Xin, Chen Woan; Juin, Hoon Xian; Man, Lau Kiew; Pandey, Divya
Journal of The Community Development in Asia Vol 3, No 1 (2020): Journal of The Community Development in Asia (JCDA)
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (171.244 KB) | DOI: 10.32535/jcda.v3i1.702

Abstract

Innovation is at the core of all products at Adidas. The Adidas group has toiled through the years to be the sole giant to manufacture and supply world-class sports products in their clothing, footwear, and accessories. The ongoing global climate change concerns and an intention to support the initiatives by various groups to protect the environment, the Adidas group shifted towards sustainability. The decision of re-considering materials while being manufactured was key to determine the innovation in their products through sustainability. The objective of the study is to understand the product innovation by Adidas by adopting sustainability and how this approach has affected the customer’s perception and brand image.
Co-Authors Binti Abdullah, Shamin Athirah En, Tan Shiaw Ganatra, Varsha Huan, Alyssia The Yi Jain, Arun Kumar Juin, Hoon Xian Kee, Daisy Mui Hung Kian, Khor Wee Man, Lau Kiew Nair, Rajesh Kumar Pandey, Divya Sinha, Rupesh Valecha, Pallavi M Xin, Chen Woan Zaidi, Siti Nuraliah Ninti