Article Per Year (5 Year)
p-Index From 2020 - 2025
0.61
P-Index
This Author published in this journals
All Journal Journal of the Community Development in Asia Asia Pacific Journal of Management and Education
Crasto, Sheryl George
Unknown Affiliation
Humanities Education Languange, Linguistic, Communication & Media Other

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Product innovation by Adidas Group through Sustainability Crasto, Sheryl George; Kee, Daisy Mui Hung; Huan, Alyssia The Yi; Xin, Chen Woan; Juin, Hoon Xian; Man, Lau Kiew; Pandey, Divya
Journal of The Community Development in Asia Vol 3, No 1 (2020): Journal of The Community Development in Asia (JCDA)
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (171.244 KB) | DOI: 10.32535/jcda.v3i1.702

Abstract

Innovation is at the core of all products at Adidas. The Adidas group has toiled through the years to be the sole giant to manufacture and supply world-class sports products in their clothing, footwear, and accessories. The ongoing global climate change concerns and an intention to support the initiatives by various groups to protect the environment, the Adidas group shifted towards sustainability. The decision of re-considering materials while being manufactured was key to determine the innovation in their products through sustainability. The objective of the study is to understand the product innovation by Adidas by adopting sustainability and how this approach has affected the customer’s perception and brand image.
The effect of Starbucks Marketing Campaigns on Consumer Buying Behaviour Nair, Rajesh Kumar; Sinha, Rupesh; Crasto, Sheryl George; Kian, Khor Wee; Kee, Daisy Mui Hung; Binti Abdullah, Shamin Athirah; Zaidi, Siti Nuraliah Ninti; En, Tan Shiaw; Jain, Arun Kumar; Valecha, Pallavi M; Ganatra, Varsha
Asia Pacific Journal of Management and Education (APJME) Vol 4, No 1 (2021): March 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (198.802 KB) | DOI: 10.32535/apjme.v4i1.1052

Abstract

Starbucks is the global coffee and snack brand which is headquartered in America. Starbucks is a disciplined innovator, and good management of its innovation timeline is one of the primary reasons behind the company’s success. This is also the main reason why Starbucks has been able to improve its store sales. Excellent employee training management and excellent service attitude also attracted a lot of customers and improved customer satisfaction effectively. Over the years, Starbucks has adopted various innovative marketing campaigns globally to attract its potential customers, increasing the sales and impacting the customer buying behaviour. The aim of this research is to understand the effect and impact of Starbucks Marketing campaigns through various channels on its customers. The research will be conducted across the regions of India and Malaysia through survey and observational method.
Product innovation by Adidas Group through Sustainability Crasto, Sheryl George; Kee, Daisy Mui Hung; Huan, Alyssia The Yi; Xin, Chen Woan; Juin, Hoon Xian; Man, Lau Kiew; Pandey, Divya
Journal of The Community Development in Asia Vol 3, No 1 (2020): January 2020
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v3i1.702

Abstract

Innovation is at the core of all products at Adidas. The Adidas group has toiled through the years to be the sole giant to manufacture and supply world-class sports products in their clothing, footwear, and accessories. The ongoing global climate change concerns and an intention to support the initiatives by various groups to protect the environment, the Adidas group shifted towards sustainability. The decision of re-considering materials while being manufactured was key to determine the innovation in their products through sustainability. The objective of the study is to understand the product innovation by Adidas by adopting sustainability and how this approach has affected the customer’s perception and brand image.
Co-Authors Binti Abdullah, Shamin Athirah En, Tan Shiaw Ganatra, Varsha Huan, Alyssia The Yi Jain, Arun Kumar Juin, Hoon Xian Kee, Daisy Mui Hung Kian, Khor Wee Man, Lau Kiew Nair, Rajesh Kumar Pandey, Divya Sinha, Rupesh Valecha, Pallavi M Xin, Chen Woan Zaidi, Siti Nuraliah Ninti