Article Per Year (5 Year)
p-Index From 2021 - 2026
0.835
P-Index
This Author published in this journals
All Journal International Journal of Tourism and Hospitality in Asia Pasific Asia Pacific Journal of Management and Education
Sinha, Rupesh
Unknown Affiliation
Humanities Education Languange, Linguistic, Communication & Media Other

Published : 5 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 5 Documents
Search

 1 
A Case Study on Key Success Factors of Garuda Indonesia Airlines Ganatra, Varsha; Sinha, Rupesh; Chawla, Pooja; Yi, Tan Chi; Kee, Daisy Mui Hung; Fei, Neng Mei; Leng, Law Sin; Hui, Foung Hann; Sentosa, Reinaldo Gerald; Sin, Liem Gai; Gupta, Apurv; Pandey, Rudresh
International Journal of Tourism and Hospitality in Asia Pasific Vol 4, No 1 (2021): February 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (271.126 KB) | DOI: 10.32535/ijthap.v4i1.1024

Abstract

The airline industry plays a vital role in stimulating social, and economic development. Thus, Garuda Indonesia implements various strategies and promotions to face the fast-changing pricing condition and the fierce competitive condition in the local and international markets. This study aims to systematically describe the characteristics of the factors improving Garuda Indonesia Airline’s profitability for its further opportunity exploration and to establish some limitations it is currently facing. To understand how they fully work and to provide more suggestions for the improvements of its overall operational activities, some data will be collected and analyzed.
A Comparative Study on Effectiveness of Online and Offline Learning in Higher Education Singh, Padmalini; Sinha, Rupesh; Koay, Wei Lun; Teoh, Kok Ban; Nayak, Prajna; Lim, Chung Hong; Dubey, Avinas Kumar; Das, Abhijit; Faturrahman, Iqbal; Aryani, Dwi Nita
International Journal of Tourism and Hospitality in Asia Pasific Vol 4, No 3 (2021): October 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (341.245 KB) | DOI: 10.32535/ijthap.v4i3.1212

Abstract

The objective of the study is to assess the effectiveness of online and offline learning through higher education. The sudden outbreak of Covid-19 in various part of the world in 2020 has severely affected the educational institutions in various countries. Students were affected in the way to accept the hybrid form of learning and also grasp the interest towards the classes that were conducted online. The study aims to investigate the effectiveness of online and offline education in higher education. The study was carried out in India, Indonesia, Malaysia and other countries with 100 respondents among which major responses were from the youth population studying in Bachelor’s program, Diploma and Master’s mostly. The findings indicated that the effectiveness of online education is dismal, as students find it difficult to adjust to the online mode of education and the offline mode of education remains the most preferred mode of education.
Impact of Covid-19 on Business Performance: A Case Study of Starbucks Sinha, Rupesh; Ganatra, Varsha; Pandey, Priya; Arumugan, Deepaa Darshanie Lim A/P; Kee, Daisy Mui Hung; Lekha, Gopalam Sree; Kumar, Navaneetha; Kew, Sin Dee; Dhupad, Asha; Nair, Rajesh Kumar; Tenh, Ying Ying; Yue, Haoran
International Journal of Tourism and Hospitality in Asia Pasific Vol 4, No 2 (2021): June 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (335.722 KB) | DOI: 10.32535/ijthap.v4i2.1054

Abstract

The purpose of this study is to determine the impact of Covid-19 on business performance of Starbucks. Plenty research of the impact of Covid-19 on the world economy has been done, but this research will focus more on the food and beverage industry, especially one of the famous brands called Starbucks. Qualitative and quantitative research methods such as online research and questionnaires were carried out to ensure the evaluation of the research is fresh, valid and reliable. It is assumed that the impact of Covid-19 has influence the Starbucks financially, economically and socially, which includes the behaviour of consumers towards the company. However, Starbucks was able to remain optimistic and position itself well to overcome the pandemic crisis.
The effect of Starbucks Marketing Campaigns on Consumer Buying Behaviour Nair, Rajesh Kumar; Sinha, Rupesh; Crasto, Sheryl George; Kian, Khor Wee; Kee, Daisy Mui Hung; Binti Abdullah, Shamin Athirah; Zaidi, Siti Nuraliah Ninti; En, Tan Shiaw; Jain, Arun Kumar; Valecha, Pallavi M; Ganatra, Varsha
Asia Pacific Journal of Management and Education (APJME) Vol 4, No 1 (2021): March 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (198.802 KB) | DOI: 10.32535/apjme.v4i1.1052

Abstract

Starbucks is the global coffee and snack brand which is headquartered in America. Starbucks is a disciplined innovator, and good management of its innovation timeline is one of the primary reasons behind the company’s success. This is also the main reason why Starbucks has been able to improve its store sales. Excellent employee training management and excellent service attitude also attracted a lot of customers and improved customer satisfaction effectively. Over the years, Starbucks has adopted various innovative marketing campaigns globally to attract its potential customers, increasing the sales and impacting the customer buying behaviour. The aim of this research is to understand the effect and impact of Starbucks Marketing campaigns through various channels on its customers. The research will be conducted across the regions of India and Malaysia through survey and observational method.
The effect of Starbucks Marketing Campaigns on Consumer Buying Behaviour Nair, Rajesh Kumar; Sinha, Rupesh; Crasto, Sheryl George; Kian, Khor Wee; Kee, Daisy Mui Hung; Binti Abdullah, Shamin Athirah; Zaidi, Siti Nuraliah Ninti; En, Tan Shiaw; Jain, Arun Kumar; Valecha, Pallavi M; Ganatra, Varsha
Asia Pacific Journal of Management and Education (APJME) Vol 4, No 1 (2021): March 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v4i1.1052

Abstract

Starbucks is the global coffee and snack brand which is headquartered in America. Starbucks is a disciplined innovator, and good management of its innovation timeline is one of the primary reasons behind the company’s success. This is also the main reason why Starbucks has been able to improve its store sales. Excellent employee training management and excellent service attitude also attracted a lot of customers and improved customer satisfaction effectively. Over the years, Starbucks has adopted various innovative marketing campaigns globally to attract its potential customers, increasing the sales and impacting the customer buying behaviour. The aim of this research is to understand the effect and impact of Starbucks Marketing campaigns through various channels on its customers. The research will be conducted across the regions of India and Malaysia through survey and observational method.
Co-Authors Arumugan, Deepaa Darshanie Lim A/P Binti Abdullah, Shamin Athirah Chawla, Pooja Crasto, Sheryl George Das, Abhijit Dhupad, Asha Dubey, Avinas Kumar Dwi Nita Aryani En, Tan Shiaw Faturrahman, Iqbal Fei, Neng Mei Ganatra, Varsha Gupta, Apurv Hui, Foung Hann Jain, Arun Kumar Kee, Daisy Mui Hung Kew, Sin Dee Kian, Khor Wee Koay, Wei Lun Kumar, Navaneetha Lekha, Gopalam Sree Leng, Law Sin Lim, Chung Hong Nair, Rajesh Kumar Nayak, Prajna Pandey, Priya Pandey, Rudresh Sentosa, Reinaldo Gerald Sin, Liem Gai Singh, Padmalini Tenh, Ying Ying Teoh, Kok Ban Valecha, Pallavi M Yi, Tan Chi Yue, Haoran Zaidi, Siti Nuraliah Ninti