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All Journal Journal of Economicate Studies Komitmen : Jurnal Ilmiah Manajemen Muhasabatuna: Jurnal Akuntansi Syariah Az-Zahra: Journal of Gender and Family Studies Jurnal Ilmu Akuntansi dan Bisnis Syariah (AKSY) Journal of Islamic Economics and Business Islamic Economics and Business Review (IESBIR) Journal of Islamic Law (EJIL) Journal of Islamic Contemporary Accounting and Business Al-bank: Journal of Islamic Banking and Finance Mashlahah: Journal of Islamic Economics Secretary Administration Journal
Ponirah, Ade
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Journal : Journal of Economicate Studies

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Influencer Marketing as a Marketing Strategy Ponirah, Ade
Journal of Economicate Studies Vol. 4 No. 1 (2020): Journal of Economicate Studies
Publisher : Islamicate Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32506/joes.v4i1.649

Abstract

This article discusses influencer marketing as a marketing strategy. The method used in this study is a method of literature sourced from books, research reports, journals, and websites. The findings of this article found that: (1) The rise of social media users became an opportunity for online marketing; (2) Influencer marketing is one of the most effective strategies used by companies to increase sales; (3) Influencers selected who already have personal branding and followers quite a lot; (4) Using this strategy will interest consumers and influence purchasing decisions.
Co-Authors Agustin, Tini Awang Dody Kardeli Dzikrayah, Fithri Fahzri, Reja Mustafa Fiddienillah, Qheista Noor Gina Sakinah Hardiansyah, Dimas Hidayat, Nendi Nur Iir Abdul Haris, Iir Abdul Iwan Setiawan Iwan Setiawan Izzul Haq Firman Maulana Kusnandar Adisaputra, Ateng Kusuma Dewi, Rahayu Lina Yulianti Maulana, Izzul Haq Firman Mia Lasmi Wardiyah, Mia Lasmi Mulyani, Mila Ari Sri Murtadho, Taufiq Ridwan Muslih, Amar Nurlaela, Eel Rahmah, Yulia Fithriany Rd. Amar Muslih Ruhimat, Ii Sakinah, Gina Sinta Nurriyah, Laela Suhendi Tiara Purnama Sari, Yesa Yasirrahayu, Faridha Nurazizah